This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/an-introduction-to-facebook-for-business-240 These PowerPoint slides will provide you with the skills, knowledge and tools to be able to create and use a Facebook Page to increase sales for your business. Ideally you will have some knowledge of how Facebook works but you will be new to using Facebook for your business. The following is covered: Social Media Overview How Facebook works and its influence and growth Why is Facebook so successful How to set up a business Facebook page Optimising the design of your Facebook Page How Facebook can help you win business Strategy & Planning Overview of Facebook Timeline How to obtain "likes" and measure your success Examples and best practice case studies How to measure your effectiveness

6. Why does it work?
1. Access content
2. Self expression
3. Communication
4. Share others‟ content
www.intranetfuture.com

7. Facebook Timeline
 Opportunity to illustrate your story
 Make informative and exciting
 Include adverts, new products, events
 Use photos and quotes
 Incorporate staff, customers and clients
www.intranetfuture.com

8. Pages - Like
“Pages allow
organizations,
businesses,
celebrities and
brands to
communicate
broadly with people
who like them.”
Profiles –
Add Friend
"Profiles
(timelines)
are for
personal,
non-
commercial
use only.”
Groups –
Join Group
“Groups provide
a closed space
for small groups
of people to
communicate
about shared
interests.”
ntranetfuture.com

9. intranetfuture.com

10. strategy/plan for success
1. Page setup and design
2. Content planning
3. Promotion of Page
4. Listen
5. Connect
6. Engage
7. Conversion
8. Measurement
9. Improve
www.intranetfuture.com

11. Cover photo example
intranetfuture.com

12. Page objectives
• Promote your products and services
• Improve your brand awareness
• Improve Search Engine results (SEO)
• Drive engaged visitors to your website/blog
• Provide quality customer service
• Increase attendance at events
• Download e-books
• Increase newsletter sign-ups
• Boost brand loyalty
• Create community around your brand
intranetfuture.com

13. 12 ways to obtain quality Fans
1. Suggest to Facebook friends
2. Ask fans to suggest Page to their friends and Share
3. Email your contacts asking them to Like your Page
4. Engage and reward fans with promos, discounts,
draws and competitions
5. Consider Facebook Ads
6. Share your Page onto your profile, Pages, Groups
7. Use your newsletter and other social networks to
promote Page
8. Add Facebook Like box/icon onto your website/blog
9. Promote liking, checking-in and sharing offline
10.Add your Page to About section of your Profile
11.Add your Facebook Page logo to YouTube channel
12.Add Facebook Page URL to your email signature
intranetfuture.com

15. intranetfuture.com

16.  Linked to NotOnTheHighStreet website
 Cost $10
 1007 post views
 77 photo view
 46 clicks
 5 post Likes
 1-7 Feb 2 „Awesome cards‟ and 19 others sold
intranetfuture.com

17. 180 Likes
19 shares
13 comments

18. • Have you been to your shop/café/salon before?
• What has been your favourite purchase?
• Do you have any feedback for us?
• How long have you been a customer?
• Would you like us to open longer hours?
• Would you like us to run competitions?
Questions to post
intranetfuture.com

19. UK‟s 1st crowd sourced production car –
Citroën C1 Connexion
• 24,000 designs via Facebook app on Citroën UK Facebook Page
• 10,000 competition entries received
• Increase in fans of 13,500 to 93,000 during competition
• Read more
intranetfuture.com

20.  No cover photo or Timeline
 No engagement
 No personalisation
 Broadcast only
 No answers to questions
 Automated feed
 Repeated content
www.intranetfuture.com

21. Calculating ROI – return on investment
• How many clients are you getting via Facebook?
• How much revenue are they bringing in?
versus
• How much time and money are you spending on
Facebook?
intranetfuture.com

22. Connect with
Jonathan Pollinger
01242 639023
intranetfuture.com
facebook.com/intranetfuture
@intranetfuture on Twitter
info@intranetfuture.com
uk.linkedin.com/in/jonathanpollinger
pinterest.com/intranetfuture
youtube.com/intranetfuture intranetfuture.com

23. 1
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