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Frt 120206 - presentatie flevum leadgeneratie en social media februari 2012

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Presentatie Lead generatie via Social Media

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Leadgeneratie via Social Media
Why do customers buy? Why do customers buy?
Professional Capital • Commercieel strategische advies • Verkooptrainingen en coaching • Masterclasses sales- en accountmanagement • Advisering selectie commerciële kandidaten • Sales talent • Lezingen
 Partner Professional Capital  Leads via internet marketing diensten  Leads via telemarketing diensten  Trainingen en workshops
//www.comscore.com
Listen Talk Energize Support Embrace
Doelstelling Concreet en meetbaar Meten, Huidige evalueren en situatie bijsturen SWOT Uitvoering Social Organisatie, Doelgroepen mensen Media (Groundswell) middelen kosten Cycle Overall Social media architectuur middelen en campagne kanalen Content plan Tekst, foto, video
Listen Talk Energize Support Embrace Weblogs Twitter Hyves FaceBook LinkedIn YouTube Foursquare Flickr Slideshare
http://www.facebook.com/marketing?sk=app_169039963158542
http://www.youtube.com/watch?v=5YGc4zOqozo
Literatuur • Groundswell; Charlene Li & Josh Bernoff • Empowered; Josh Bernoff & Ted Schadler • Groundswell 2012; Charlene Li & Josh Bernof • The new rules of marketing & PR; David Meerman Scott • Inbound marketing; Brian halligan & Dharmesh Shah • Handboek online marketing; Patrick petersen • The power formula for LinkedIn succes; Wayne Breitbarth • Delivering happiness; Tony Hsieh (Zappos) • Up your sales in a down market; Ron Volper

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Frt 120206 - presentatie flevum leadgeneratie en social media februari 2012

  • 1. Leadgeneratie via Social Media
  • 2.
  • 3. Why do customers buy? Why do customers buy?
  • 4. Professional Capital • Commercieel strategische advies • Verkooptrainingen en coaching • Masterclasses sales- en accountmanagement • Advisering selectie commerciële kandidaten • Sales talent • Lezingen
  • 5.  Partner Professional Capital  Leads via internet marketing diensten  Leads via telemarketing diensten  Trainingen en workshops
  • 6.
  • 8.
  • 9. Listen Talk Energize Support Embrace
  • 10.
  • 11. Doelstelling Concreet en meetbaar Meten, Huidige evalueren en situatie bijsturen SWOT Uitvoering Social Organisatie, Doelgroepen mensen Media (Groundswell) middelen kosten Cycle Overall Social media architectuur middelen en campagne kanalen Content plan Tekst, foto, video
  • 12. Listen Talk Energize Support Embrace Weblogs Twitter Hyves FaceBook LinkedIn YouTube Foursquare Flickr Slideshare
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Literatuur • Groundswell; Charlene Li & Josh Bernoff • Empowered; Josh Bernoff & Ted Schadler • Groundswell 2012; Charlene Li & Josh Bernof • The new rules of marketing & PR; David Meerman Scott • Inbound marketing; Brian halligan & Dharmesh Shah • Handboek online marketing; Patrick petersen • The power formula for LinkedIn succes; Wayne Breitbarth • Delivering happiness; Tony Hsieh (Zappos) • Up your sales in a down market; Ron Volper