1. FREE E-BOOK by Mitchell Group
Copyright© Mitchell Group 2013
MitchellBrands.com

2. 1. Understanding Your Skin’s Life Cycle
2. How To Determine Your Skin Type
3. Must Know Skin Care Facts
4. Sun Protection
5. Skin Lighteners vs. Brighteners
6. SUGAR: Skin’s Biggest Enemy
7. Foods Tips That Address Specific Skincare Concerns
8. Salicylic Acid & AHA’S
9. Common Skin Concerns and Questions
10.About Mitchell Group

3. 1. Understanding your skin's life cycle
in your 20’s
Sebaceous glands are still producing a great deal of oil, so your biggest concern is keeping oil
production and breakouts in control. Environmental factors such as free radicals and stress, will
eventually affect your skin's appearance so maintaining a daily skincare regimen with SPF 30 or higher
and anti-oxidant protection will prevent premature aging.
in your 30’s
Oil glands are slowing down and so is the rate of cell turnover, so your skin just doesn’t look as fresh as
it used to. The first signs of aging may begin to appear: dullness, uneven skin tone and tiny fine lines
become more apparent. Regular exfoliation, hydration and sun protection are an essential part of a
good skincare regimen.
in your 40’s
Loss of collagen and fat increases, causing skin cells to lose their firmness and retain less moisture.
Smile lines become more prominent, the eyes may exhibit wrinkling and age spots can become darker.
Firming and anti-wrinkling treatments are key to keeping your skin looking radiant and feeling
younger.
in your 50’s and beyond
Loss of collagen and fat are magnified making the face sag. Skin loses its luster and becomes drier.
Your daily moisturizer should include aggressive anti-aging ingredients for intense hydration and
clarity, while improving elasticity. This will keep the more mature skin looking age-less.
2. How To Determine Your Skin Type
step 1
cleanse and dry your face and leave it bare for 2 hours.
step 2
 press a piece of blotting paper against your nose.
 if there is no oil, tightness or flakes, your skin is normal.
 if there is no oil but your skin feels tight then you have dry skin.
 if there is oil on your nose and cheeks, you have oily skin.
 if you have oil on your nose but not your cheeks, then you have combination skin.
Skin Type Matters
Skin Type affects efficacy of lightening/brightening treatments.
Oily Skin –use serums or gels; they are light and refreshing, won’t clog pores, fast absorbing.
Look for Salicylic Acid, Glycolic Acid and/or Anti-Bacterial Tea Tree Oil which will penetrate pores to
dissolve impurities and prevent breakouts. Try OMIC Blemishless Purifying Foaming Gel, a cleanser that
regulates oil production, reduces redness and calms skin.

4. And if you have large pores, follow –up with OMIC PoreFree, a pore refiner and make-up primer that
hides imperfections and instantly absorbs oil and mattifies shine! A best seller!
Normal/Oily Skin – use gels, serums or lotions, they’re lightly hydrating without feeling greasy.
Non exfoliating soaps or gel cleansers are best. Look for conditioning, calming and cleansing in one easy
step like Blemishless Purifying Foaming Gel Cleanser.
Dry/Sensitive Skin – use creams, a creamy texture has very hydrating properties and prevents drying,
irritation and flaking.
Look for soothing conditioners like aloe, lavender, green tea , Vitamins A and E, nourishing Shea Butter,
Hyaluronic Acid and hydrating Glycerin.
*In winter climates, wind, heat and cold can wreak on the skin, resulting in dry, sensitive skin. When skin
becomes dry and sensitive it cannot function properly, often leading to inflammation. Therefore, cold
climates warrant a hydrating cream for all skin types; it helps to prevent moisture loss. When skin
becomes too dry, it can lead to inflammation and irritation, which can result in skin becoming darker.
3. Must-know skincare facts:
As we age, circulation within the skin diminishes, depriving skin cells of vitamin C.
Applying anti oxidant Vitamin “C” to our skin every day is important because it's
essential for the synthesis of collagen, a key structural protein of the skin. And
most importantly, Vitamin C is a super-powerful antioxidant that can help reduce
skin damage caused by free radicals (free radicals break down collagen, the "glue"
that holds skin together).
Vitamin “C” benefits
Vitamin “C” is essential for maintaining healthy skin. It is also known as Ascorbic Acid, the key producer
of collagen, which gives skin its firmness and strength, helping your skin repair itself. Vitamin “C” is an
antioxidant that slows the rate of free-radical damage (unstable molecules that cause dark spots, rough
dry skin, dullness, sun damage and fine lines and wrinkles).
Adding Vitamin “C” to your daily skincare regimen will continuously strengthen skin’s defense against
environmental factors, promote collagen production and firm and brighten skin, leaving it with a much
healthier, firmer, brighter appearance. Fair and White Exclusive products contain Vitamin “C”.
Exfoliation
Helps to enhance penetration of actives into skin which will give your skin amazing results!
 Exfoliating Soaps should only be used 1-2 times a week on the complexion, always allowing 3-4
days between treatments. Opposite days, use non-exfoliating soaps like Dove, Carotis Glycerin
bar soap or Yum-Yum soap with 4% Shea Butter
 Too much exfoliation can lead to dryness and irritation, causing inflammation, which can lead to
darker skin, especially with women and men of color.

5. Discoloration can make skin look 10 years older, according to studies.
As we age, the normal production of new skin cells slows down giving the skin
a dull appearance. Therefore, the most effective way to treat discoloration is
to enhance lightening results by exfoliating 1-2 times a week, always allowing
3-4 days between these treatments. Exfoliation is an important step to add to
your daily skincare regimen because it will immediately improve skin’s texture,
allowing for better penetration of lightening/brightening actives. This extra
step will result in the skin looking smoother and brighter, restoring an even
toned appearance much quicker.
Look for exfoliating creams rather than a bar soap because exfoliating soaps
can be too harsh for your complexion. Try OMIC Skinpolish, Exfoliating Cream;
restores a luminous complexion, instantly.
Anti-aging begins with prevention
Because anti-aging begins with prevention, sunscreen is
All sun protection factors (SPF’S) should the most effective anti-aging skincare product and the
be a sunscreen on its own, not a best skincare advice in keeping your skin looking event
moisturizer with sunscreen or a make- toned and healthy. Its never too early or too late to begin
up with sunscreen. When sunscreen skin maintenance. It’s all about consistency, following a
filters are formulated in a moisturizer regimen and allowing it time to work. Always include
or a make-up, the sunscreen is not as broad spectrum SPF (this means it protects against UVA &
effective because they are by nature UVB protection) anti-oxidants, peptides and exfoliators as
less effective at sitting on the skin’s part of your daily skincare regimen. The only way to see a
surface as sunscreens are. visible result is to follow a quality skincare regimen, which
will change the behavior and appearance of your skin. And
remember, it is possible to achieve radiant skin at any age.
Moisturizers
Nearly every complexion can benefit from a moisturizer, even an oily one. Contrary to the popular myth
that oily skin does not need to moisturize because such hydration may lead to clogged pores is a myth;
moisturizing all skin types is essential, especially during winter months and using the right moisturizer
during bone chilling temperatures, matters. There’s a lipid barrier in our epidermal cells (upper most
layer of skin) which protects our skin against environmental factors. Extreme dryness breaks this down
and then you are susceptible to irritation which can result in inflammation. The solution is simple
enough; moisturized daily.
Moisturizers perform a function that is very important: they keep your skin hydrated. And as anyone
has experienced, the tightness and itchiness of dehydrated skin can attest; hydrated skin is comfortable
skin. Also, a good moisturizer helps minimize the appearance of fine lines and wrinkles, which is just as
important. At the uppermost level of the skin, the straneum corneum faces a daily assault from the
environment, and so a moisturizer works by creating a barrier between it and the air. Without this
barrier, the skin would flake and become dry and irritated.

6. Another important feature of a moisturizer is its ability to help the skin maintain its
own water reserve.
Hence, OMIC Moisture Rescue
This Ultra Moisturizing Cream contains key ingredients like Moist 24 (known as
Imperata Cylindrica), a unique ingredient that creates its own water reserve in the skin.
It works as a reparative peptide known as (Acetyl tetrapeptide 15) that soothes and
calms over-reactive skin for 24 hours, soothing feelings of pain, burning, tingling or
tightness while increasing skins water reserve. Skin’s comfort is immediately enhanced.
Why is it important to follow a skincare regimen?
Many consumers feel that following a skincare regimen on a daily basis is too
complicated or just too time consuming, so they are always on the search for
new products. What they don’t realize is that in order to see visible results
you must be willing to stick with a skincare regimen for a few months.

7. 4. Sun Protection
Maintains even skin tone
Sun Tips
UVA Protection
 Anti-aging begins
1. 95% of skin aging changes are caused by sun exposure and with PREVENTION.
most of the skin damage is attributed to UVA (aging rays)
 Four out of five
compared to UVB (burning rays).
wrinkles are
2. Long wavelength UVA, which comprises the vast majority directly caused by
of UV light is very close in wavelength to visible light. A sun damage alone.
simple rule of thumb: when you are outside in daytime,  Get in the habit of
you should protect against UVA even if the sun isn’t hot or applying sunscreen
doesn’t shine. UVA comes through car windows and ½ hour before you
windshield as you drive causing premature aging ; wrinkles leave your house or
brown spots and uneven skin tone. office.
Common Misconceptions:  Protect yourself
No cosmetics should ever be used in place of a good broad from the sunlight
spectrum sunscreen. Many make-up companies claim to have an that comes through
SPF(sun protection factor) of 15 or 20. This is great in theory, but your office
SPF can only refer to UVB blockers. In addition, moisturizers and windows.
foundations are absorbed by the skin, so they are by nature less  Change all halogen
effective at sitting on the skin’s surface as sunscreens are. light bulbs in the
house and replace
Sun damage doesn’t just occur from lying on the beach. It happens
them with standard
all the time; during winter and summer, through sunshine and rain.
bulbs.
Even fluorescent light bulbs emit UVA and UVB rays, breaking
down collagen and skin’s elasticity.
 Wear gloves while
driving. ( preferably
Since most sun spots are triggered by the sun, a minimum SPF 30 is without little holes)
highly recommended with broad spectrum UVA and UVB  Wear a wide
protection every day especially during and after lightening and brimmed cotton
brightening treatments as well as limiting sun exposure. woven hat when
exposed to sunlight
 (straw hat not
recommended).
Using an SPF daily is a
must, rain or shine! It’s always
 easier to
prevent than to
repair!

8. 5. Skin Lighteners vs. Brighteners
Skin Lighteners
Uneven pigmentation affects most people, regardless of ethnic background or skin
color. Skin may either appear lighter or darker than normal; there may be
freckling, dark brown spots, acne scars, age spots, blotchiness, uneven skin tone,
dark brown patches and/or sun damage.
Today’s skin pigmentation issues can be treated by using topical skin lighteners
that inhibit melanin production, meaning that it prevents the skin from making the
substance responsible for our skin color. These skin lightening treatments may
contain hydroquinone, the most aggressive topical lightening ingredient as well as
others that include, Kojic Acid, Alpha Arbutin, Lumiskin + new advanced
hexylresorcinol combined with niacinamide (vitamin B3)
Other potential skin lighteners are Licorice Extract (specifically Glabridin), azelaic acid, and stabilized
Vitamin C (10-22% known as L- Ascorbic Acid, Ascorbic Acid, Ascorbyl Glucoside and magnesium
Ascorbyl Phosphate). They act as direct inhibitors of tyrosinase, an enzyme in the skin pigment cells
( melanocytes) that is responsible for making melanin.
Topical Hydroquinone is considered by many dermatologists to be a safer, and less expensive option
than lasers or deep peels (please see a dermatologist that has experience in treating dark skin).
Sometimes deep chemical peels are necessary for consumers who have melasma. Topical Hydroquinone
comes in 2% (available in cosmetics) to 4% or more - (available from a physician or by prescription) or in
combination with Tretinoin (available in a prescription).
Research has shown Hydroquinone and Tretinoin (vitamin a derivative) to be a powerful combined
treatment against sun damage or hormone induced melasma.
Hyperpigmentation
Increased melanin production - is often referred to as melasma or solar lentigenes.
Aside from sun exposure and hormonal imbalance, hyperpigmentation can be caused by skin damage,
such as acne scars, wounds and /or rashes. This is especially true for those with darker skin tones. The
most typical cause of darkened areas of skin, brown spots or areas of discoloration is unprotected sun
exposure.
Melasma is generally used to describe skin discolorations caused by hormones. These hormonal changes
are usually the result of pregnancy, birth control pills or estrogen replacement therapy.
Solar lentigens is the technical term for darkened spots on the skin caused by the sun. Solar refers to
sunlight and lentigene refers to a darkened area of skin. These spots are quite common in adults with a
long history of unprotected sun exposure.
Melanin has two major forms that combine to create varying skin tones. Eumelanin produces a range of
brown skin and hair color, while pheomelanin produces a yellow to reddish hue.
Melanin provides some amount of sun protection for the skin by absorbing ultra violet light and darker
skin colors are less susceptible to sunburn and the overall effects of sun damage. However, no matter
what skin color, sunscreen is a must!

9. Difference between Lighteners vs. Brighteners
Skin Brighteners do not actually lighten your skin in any way. They are basically products that enhance
the texture of your skin. Anything that promises a glow or radiance is a skin brightener. Peels and
exfoliants can be thought of as skin brighteners. Results from skin brighteners are much different than
that of lighteners, in that they are very mild. There is no lightening up in terms of shades, just a glow and
an overall radiance. Skin Lighteners decrease the amount of melanin in your skin. They usually contain a
potent concentration of lightening actives that fade dark spots and even out skin tone by inhibiting or
altering melanin synthesis.
Mitchell Group’s newest brand is called OMIC LightenUp and BrightenUp PLUS. It includes the
LightenUp Kit (a 3 step clarifying kit) with Intense Fading Serum designed to restore clear, flawless skin
aggressively but safely. It is now being used by celebrities like Johnny Depp and Robert Downey Jr.
Mitchellgroup has just added 2 more products to this new LightenUp PLUS Category ;
LightenUp PLUS Active Lightening Cream and LightenUp PLUS Lightening Gel, designed for those
consumers who have an urgent need to minimize discoloration and achieve an overall more even,
radiant and healthy-looking complexion.
It’s sister partner, BrightenUp PLUS Skin Brightening Cream and Serum is formulated with our NEW
advanced proven non-Hydroquinone ingredient called, Hexylresorcinol. This powerful anti-oxidant
targets pathways in the skin, preventing dark spots, often triggered from pregnancy, medication, acne
scars and sun damage. It has been specifically combined in a unique complex to safely deliver
maximum results, improving the appearance of sun damage and hyperpigmentation, resulting in skin
clarity, and uniformity. Hexylresorcinol also has anti-aging benefits that reduce the appearance of fine
lines and wrinkles as well as protect against pollutants and sun damage.
“Mitchell Group likes to think of the LightenUp PLUS Brand as our innovative collection
that offers high performance, targeted treatments without the need
for a prescription or a doctor’s appointment”.
6. Sugar: Skin’s Biggest Enemy
We all know that sugar has a negative effect on our waistline and teeth but what most of us
don’t realize is that sugar also has an effect on our skin- and it’s not so sweet. It’s called
Gycation.
What is “Glycation”? A natural process where an overabundance of sugar molecules in the blood (due
to excess sugar in the diet) literally sticks to collagen and elastin fibers, causing inflammation and a
stiffening of the fibers. The collagen and elastin network becomes brittle and eventually the fibers begin
to snap, resulting in a loss of elasticity and firmness in the skin.
There are 2 types of Glycation:
Endogenous glycation - inside the body
A diet high in sugary processed foods leads to an overabundance of sugar in the blood, creating
harmful AGE molecules which trigger inflammation and damage. AGE is more than just a number,
it stands for ADVANCED GLYCATION END –PRODUCTS (what a coincidence that it spells itself out as
the word “AGE”).

10. Exogenous glycation-outside the body
Any food with sugar combined with fats and protein and cooked over very high heat will
form AGEs that are absorbed during digestion. Examples; french fries, barbecued foods
seared meats etc.
Besides damaging collagen, a high sugar diet also affects what type of collagen you have
– another factor in how resistant skin is to wrinkling
Let me expain further; there are 3 types of collagen I, II and lll
Type lll is the most stable and longest lasting. Glycation reduces type lll collagen into type l
collagen which is more fragile and less stable; as a result, skin is more prone to wrinkling.
The final blow: AGE’s deactivate your body’s natural anti-oxidant enzymes , leaving you more
vulnerable to sun damage- still the main cause of skin aging.
The good news about sugar, damaged skin: It’s never too late to turn back the clock. To keep
collagen supple and prevent AGE from forming, take steps to eat right and keep your skin
looking youthful.
 Watch out for sugar hidden foods. Manufactures frequently hide sugar ingredients in prepared
food labels by using different names. Words that end in “ose” such as dextrose, maltose,
glucose and fructose, it is still sugar. By cutting out sugar you’ll see both skin and health
improvement. Instead of rewarding yourself with a candy bar, think of rewarding yourself with
new improved skin and a longer, healthier life.
 Supplement your diet with at least 1mg of Vitamins B1 and B6 a day. These vitamins proved to
be AGE inhibitors in a number of studies says, Dr David J. Goldberg , MD a N.Y. based
dermatologist and clinical professor of Dermatology at Mount Sinai School of medicine. Wear
broad spectrum sunscreen daily, rain or shine.
The best advice for already damaged skin is to start prevention now.
It’s never too early or too late to begin prevention.

11. Follow tips below:
A B C D E
Exfoliate regularly Never leave the Change all halogen Eat low sugar diet. Use products
to add radiance to house without light bulbs in the Add anti-oxidant that contain
the skin and get in sunscreen. Wear house and replace foods to your diet. anti-
the habit of broad spectrum them with These free radical inflammatory
applying sunscreen sunscreen daily, standard bulbs. fighters help to properties by
½ hour before you at least a keep sugar from applying
leave your house minimum of SPF attaching to topical anti-
or office. 30, rain or shine. proteins , so oxidants such
UVA comes replenishing their as Vitamin “C”
through car supply, both by and “E” during
windshield and eating more anti- the day and at
office windows oxidant rich fruits night use
and penetrates Wear a wide such as nuts and peptides or a
through clouds. brimmed cotton vegetables, retinol cream
woven hat when cranberries, to increase
exposed to walnuts and red collagen
sunlight (straw bell peppers is a production
hats not real skin saver. which are real
recommended) skin savers.

12. 7. Food Tips That Address Specific Skincare Concerns
WHAT TO EAT WHAT TO AVOID
Bright red and orange fruits and vegetables have Iodine rich salt, shrimp and seaweed
beta carotene which your body converts to oil stimulate oil glands, inducing irritation of
BREAKOUTS reducing Vitamin A. Green leafy vegetables contain pores.
vitamin B6 which minimizes swelling, so pimples
are reduced.
Fruits rich in color( such as berries) have Vitamin Excess sugar! We must balance sugar intake
“C” which help to promote anti-aging, skin firming because too much sugar can affect the skin,
WRINKLES collagen and anti-oxidants. Orange seafood like binding to collagen and elastin fibers,
salmon and lobster contain Astaxanthin, another breaking down elasticity, resulting in
potent anti-oxidant stronger than vitamin “C” and sagging skin
“E”.
Drink lots of water and eats foods with good fats Drinks like coffee and black tea dehydrate
(which will help to keep cell walls strong and your internal tissues and skin. Most fried
DRY SKIN prevent water loss) like avocado and olive oil as foods contain trans fats and hydrogenated
well as citrus and kiwi( the potassium they contain oils which can often deplete levels of good
regulates the body’s water levels). Cabbage has fats and can lead to dry skin.
sulfur which can help to prevent dry, irritated skin.
A symptom of inflammation in the body, chronic Hot foods (in temperature and spiciness)
rosacea often controlled by topical medication can alcohol and caffeine make blood vessels
ROSACEA also be managed by eating calming foods such as swell so skin appears more red. Niacin rich
fish, cucumbers and licorice. Turmeric seasoning, peanuts can also increase flushing.
which gives curried dishes their marigold hue, is
high in curcumin, a powerful anti-oxidant and anti-
inflammatory.
"If we just listen to our bodies and what they're telling us about food,
we're the best judges of our needs"
Deepak Chopra

13. 8. Functions of BHA’S (Beta Hydroxy Acids) & AHA’S ( Alpha Hydroxyl Acids)
What is Salicylic Acid?
Salicylic Acid is a Beta Hydroxy Acid, an anti-inflammatory that reduces inflammation in the skin first,
than it absorbs oil, bringing up debris to the surface of the skin. Salicylic Acid in cleansers dissolves deep
inside the pores, exfoliating dead skin cells to help eliminate sebum, dirt and bacteria. Unlike other skin
care ingredients, Salicylic Acid adheres to the skin and doesn’t get washed away upon rinsing. This
makes Salicylic Acid more efficient and effective than any other acne ingredient. This powerful
ingredient can be found in OMIC Blemishless -3 step clarifying acne kit.
Oily skin and acne prone consumers should try and use clarifying treatments that contain at least a 2%
Salicylic Acid for it to be effective and to provide short and long term results. 1% Salicylic Acid is efficient
in a cleanser.
Lactic and Glycolic Acid = Anti-Aging
Alpha hydroxy acids are exfoliants that have long been used to impede or delay skin aging. The exfoliant
process reduces the buildup of cells in the lower layers of the stratum corneum, encouraging rapid
shedding of dead skin cells on the surface, thus triggering an increase in cell turnover rate and cell
renewal.
Because Lactic Acid and Glycolic Acid are commonly used AHA exfoliants, they are often lumped
together in terms of the benefits they deliver however, there is a clear distinction to be made. Because
Lactic Acid is derived from sour milk and fermented fruits and vegetables, it is a larger molecule than
sugar cane-derived Glycolic Acid, therefore it does not penetrate as deeply and is hence much less likely
to cause irritation to the skin. For this reason alone Lactic Acid is the AHA of choice for sensitive and
rosacea prone skin. However, the benefits of Lactic Acid are huge and its other rejuvenating properties
also make it the clear choice for sensitive skin types who do not want to brighten skin with an aggressive
skin lightening ingredient such as Hydroquinone.
Simply put: 3 types of Alpha Hydroxy Acids;
Lactic Acid- most gentle, not irritating-comes from milk
Malic Acid -from apples
Glycolic Acid - most aggressive, comes from sugar
F & W AHA Product Examples:
1.Fair and White Original AHA product line consists of 2 products with Lactic Acid.
AHA Exfoliating Soap ; uses Intense hydrating and skin softening properties of (AHA) Lactic Acid for
their antibacterial and astringent benefits on skin problems such as acne, oily skin and breakouts.
Leaves skin soft, smooth and rejuvenated. Lactic Acid is well tolerated by sensitive skin users.
2.AHA Body Lotion also uses AHA gentle exfoliant Lactic Acid, to soften and hydrate skin as well as to
brighten and revitalize the texture of dull uneven skin tone, giving it a brighter, more youthful
appearance.
3.AHA Lightening cream contains Glycolic Acid. It softens skin as it reduces appearance of dark spots
with Bearberry Extract, brightening and smoothing with AHA exfoliant, Glycolic Acid.
Glycolic Acid is a natural product derived from sugar cane and is fantastic for exfoliation and
moisturization of the skin. All skin types benefit from Glycolic Acid - it is the most commonly recognized
chemical peel solution. Using a product with Glycolic Acid can produce dramatic results - shedding dead
skin cells and replacing them with new, softer skin for a more even skin tone. Glycolic Acid will instantly

14. give the skin radiance, restoring a smooth, youthful complexion. You can also look for Omic Glyco – A, a
12% Glycolic Acid Cream. This cosmetic skin peel is often used as an anti-aging treatment to refine and
soften skins texture, tighten pores, reveal healthier luminous skin, minimize fine lines and wrinkles, fade
brown spots and rejuvenate skin's surface. Dermatologists and estheticians have been utilizing Glycolic
Acid as an effective and proven tool in the fight against the aging process for many years.
Many consumers do not want to use lightening products with Hydroquinone therefore, Mitchell Group
has added BHA’S and AHA’S to Fair and White products as a replacement for non-hydroquinone users.
After consumers achieve their lightening results with more aggressive ingredients like Hydroquinone,
AHA’s can be used to maintain brightening results afterwards, without harming the skin.
9. Common Skin Concerns and Questions
Large pores
They are as annoying as mosquitoes on a balmy summer night, but unfortunately, these
20,000 pores that are spread out across your face, particularly the large pores that often
make the skin look rough and uneven, can’t simply be swatted away. There are several
reasons why the pores have this unattractive appearance. It is true that those with oily
skin tend to have larger, visible pores than those with normal to dry skin, but this is just a
guideline, not a hard and fast rule.
The biggest reason is that as we age collagen production slows down. Pores become
dilated due to lack of collagen in the skin which is the result of the interruption of normal healthy cell
reproduction from internal imbalances and external environment factors. Smoking can also cause a
decrease flow of oxygen and nutrients to the skin thereby, giving the skin a dull, sallow appearance.
The best way to deal with enlarged pores and oily skin is to keep them clean by professional facials and
cleansing twice a day with a cleanser that contains Salicylic Acid or Glycolic acid. They never should be
used together as one ingredient can have a negative effect on the other.
Finally never underestimate the power of a make-up –primer. Follow up with OMIC PoreFree Make-
Up Primer. PoreFree was created with a silky sheer coverage to reduce shine, hide visible pores and
any skin imperfections, instantly providing skin with a smoother and more even matte finish. It is
available in light, medium and dark shades.
Is it bad to sleep with make-up?
Sleeping with make-up is a big NO-NO! The skin repairs itself at night and it will not have the essential
vitamins and nourishment it needs to rejuvenate itself. And if your skin is oily, it will clog your pores and
cause breakouts. Change pillow cases often, as they can be quickly riddled with unwanted bacteria. For
an easy cleansing solution, try OMIC Blemishless, Anti-bacterial pads with potent anti-bacterial, Tea Tree
Oil and anti-inflammatory, Salicylic Acid. Convenient and fast acting clarifying pads can be kept at your
desk for a quick touch-up during the day, your purse or back pack during school hours or after-school
sports especially, after an intensive workout. Perfect for on the go consumers. Teens love them!

15. What is Rosacea?
Rosacea, is a common skin condition that affects 14 million consumers with concerns of facial redness,
inflammation and irritation, try one of 3 products in the OMIC Rosacea Line:
Rosacea Relief (Ruboril S) with Golden Chamomile and Licorice extract to sooth and comfort a sensitive
complexion and powerful hydrating anti-oxidant Shea Butter to prevent dryness or irritation. It is
fragrance free and water resistant. Redness Relief SPF 50+ Expert tinted sunscreen that works as a daily
sun protection to tone down facial redness and to help prevent flare-ups.
Regimen for flake-free nose
Flaky skin is usually a condition called Seborrheic Dermatitis which occurs when skin is severely dry and
dead cells slough off too rapidly around the nose, eyebrows, ears and scalp.
It’s important to use a moisturizer containing glycerin (which attracts water to the skin) twice a day to
soothe dry skin. If the area is red and irritated, also use an over –the- counter 1percent Hydrocortisone
Cream day and night for a few days.
F & W Original Skincare has 2 hydrating creams that will help heal dry skin issues.
 Cream Milk - formulated with Glycerin and pure anti-oxidant Shea Butter.
 Ultra Moisturizing Cream - both recommended to solve dry skin issues.
 Omic Moisture Rescue - repairs and hydrates those specific dry flaky areas.
Regimen for uneven skin tone
If skin has been freckled with visible sun damage; blotchy uneven skin tone, brown spots, or any
other skin discoloration, try any of our skin lightening products such as Lighten Up 3-Step System,
LightenUp PLUS Active Lightening Cream or LightenUp PLUS Lightening Gel.
Creams or lotions are formulated to solve skin discoloration, without over-drying the skin. Gels
and serums are formulated for more oily skin. To be used preferably at night and highly
recommended to use an SPF of 25 or higher during and after lightening and brightening
treatments.
Put the freeze on Your Blemishes (acne)
Blemishless - Rapid Clarifying System
For all age groups, teen to mature hormonal skin.
Sometimes the stress of environmental elements can trigger
blemishes (pimples). A 3-step fast acting, non-irritating – non
drying acne kit designed to work synergistically and reduce
inflammation, unclog pores, clarify skin and prevent future
breakouts.
The kit contains:
Purifying Foaming Cleanser, Anti-bacterial cleansing pads and Blemishless Fighting Treatment Lotion all
formulated with powerful clarifying anti-inflammatory salicylic acid, potent anti-bacterial tea tree oil and
innovative 5 Apha Avocuta all work together to benefit blemish-prone skin without the inclusion of
harsh irritating ingredients. Don’t be afraid to invest in some of these products-The supple glow in your
face and smooth touch of your skin will reaffirm a return on your seasonal investment.

16. Dark circles under the eyes
Discoloration of the eye area affects many of us from time to time. For others, the dark circles
can persist as a long-term feature, sometimes as a result of an illness, but often as a result of
allergies, inadequate sleep, and even heredity. The eyes are the first to show visible signs of
aging because the skin around the eyes is seven times thinner than the skin on our face. And as
we age, the eye area becomes more delicate, resulting in puffiness, dark circles, fine lines and
wrinkles. Whatever the cause, you can still minimize the appearance of dark circles and
wrinkles by following a consistent regimen with OMIC high performance LightEyes Eye Gel
formulated with powerful anti-aging peptides.
The most advanced and effective topical products on the market today are eye gels/serums
formulated with Haloxyl, a potent anti-aging peptide. Haloxyl works by literally loosening small
blood fragments that leak out from capillaries which are the exact cause of dark circles under
the eyes. It works by flushing out small fragments of blood, promoting a decongesting action,
boosting circulation and thickening the skin under the eye area thereby, reducing bags and dark
circles, promoting a much lighter effect. Eyeseryl another potent peptide reduces puffiness,
smoothes fine lines and firms and tones the skin, making the eyes look more refreshed and
rested. And Actiwhite, a lightening and brightening active, firms, tones and tightens the skin.
Tips to Keep Your Eyes looking their best
 Sleep on a high thread count pillowcase, which you should wash in a
Free and Clear formula detergent (Many Dermatologists recommend
ALL brand Free and Clear)
 Limit your salt consumption since salty food can exaggerate under eye
puffiness
 Try to get at least 8 hours of sleep since lack of sleep can make
eyes look tired and aged
 If you have long standing dark circles under your eyes, try our
LightEyes Eye Gel formulated to reduce puffiness, boost And a few
circulation and diminish dark pigmentation. This eye gel will minutes each day
give tired looking eyes a more rested and lighter appearance. will save you lots
 When applying Light Eyes, pat eye area gently with ring finger of Years
so you don't damage delicate skin around the eye area. on your face in
the future.
Keeping Light Eyes Gel in the refrigerator will help surrounding eye tissues and small blood
vessels to contract, diminishing puffy eyes and dark circles.

17. About Mitchell Group
Founded in England in 1954, Mitchell Group soon became
known as a leader in the pharmaceutical industry; specializing
in SKINCARE PRODUCTS that targeted skin discoloration for
women and men in Africa. Over time, we noticed many
consumers incorrectly using various prescription-drug
lightening creams, gels, oils and other preparations in ways that
could possibly cause more dark pigmentation, resulting in red
irritation and inflammation. Armed with this knowledge, we
branched into the cosmeceutical side of the business, and
began to carefully study and develop safe, efficient lightening
products to achieve optimum, visible results.
Through years of ongoing research and development, Mitchell
Group’s laboratory facilities in the United States, Switzerland
and France continue to discover new cutting-edge formulas that
promote healthy skin. We rigorously put these formulas to the
test in clinical and laboratory trials to insure our products’ effectiveness and safety. Our entire product
line has been clinically tested and follows FDA guidelines. One can enjoy the benefits of beautiful skin
with the continued use of Mitchell Group’s many exciting topical cosmetic and pharmaceutical hybrids --
specifically created to produce youthful, flawless skin.
The Mitchell Group is headquartered in Miami and has offices in the United Kingdom. The Company
distributes Fair & White, So White and the Yelen brands, all produced in France, while other brightening
products from Mitchell Group are produced in the United States, Europe and Lebanon. The selling
network extends to North America, South America, the Caribbean, the United Kingdom, Africa and Asia.
In October of 2009, Mitchell Group launched a new SKINCARE brand called OMIC SKINCARE. Omic
Skincare is made for all ethnicities and age groups. It is dermatologically tested and recommended for
restoring clear, flawless skin. Its innovative collection of high-performance cosmeceutical products
offers a complete range of targeted treatments for specific skin concerns, including acne, dull skin,
enlarged pores, sun damage, hyperpigmentation, dark under-eye circles, dry sensitive skin and rosacea.
For more information, visit OmicSkincare.com
“Love your skin with Mitchell Group Skincare”

18. Copyright Information
Information in this document is the property of Mitchell Group. No part of this document may be
duplicated, transmitted, resold or reproduced in any form or by any means without prior permission
from Mitchell Group.
Unauthorized duplication of this material in any form is strictly prohibited. Violators will be prosecuted
to the fullest extent of the law. If you have any information regarding the illegal re-selling or duplication
of this document please report it to support@MitchellGroupUSA.com for your reward.