2. About us
Magenta Advertising is an advertising agency with years of experience in online projects, proved by
successful solutions developed for our clients. We understand the diversity and the specific industries
from which our clients come.
We take responsibility to help achieve the goals of clients’ business growth, adding value through
solutions and our creations. We believe our long term contractual relationships with clients from various
industries shows the experience and skills required for a professional and efficient approach to projects
and customer needs.
Whether it’s about creating and implementing a strategy for online presence and communication, about
creating a visual identity and print services, we have experience, knowledge and creativity needed to
achieve a successful approach and various types of projects.
We pride ourselves on a portfolio of over 500 projects whose success demonstrates our skills and
guarantee every customer understanding and realization of expectations.
Our team is composed of talented and creative people, always looking for efficient, bold and original
solutions to differentiate our customer online presence from other competitors.
3. Our services
1. Strategy and Consultancy
2. Online and Digital
3. Visual Identity
4. Print and Production
4. 1. Strategy and Consultancy
The success of online development projects and their interactive promotion is based on defining a clear
strategy, based on the client’s communication objectives, target audience and the most appropriate
online communication channels.
Our portfolio contains many examples of web projects that have contributed to business growth and
customer success.
Magenta Advertising philosophy is to approach projects in an integrated way, managing all aspects of
the company’s online presence: proposal of a strategy for online presence, the right implementation of
this, online promotion solutions for the online presence, development of unconventional campaigns,
monitoring and analysis, on-going consultancy.
As a result, we handle all aspects of online presence, transforming customers’ investment in value-added
source.
5. 2. Online and digital
a) Online presence
b) Online promotion
c) Online campaigns
6. a) Online presence
We know how to create the website our client’s business needs. We have the necessary ingredients:
experience, knowledge and creativity and, regardless of specific business client requirements and
budget allocated to this project, we provide integrated solutions tailored to business needs.
For us, a customer site is unique, like its business. Therefore, we do not believe in rigid packages,
measured by number of pages or images.
Thus, in approaching a website development project, we consider its long term development, so that it
continues to bring benefits to our clients’ business.
11. b) Online promotion
For a company’s online presence to be effective, it needed to be developed continuously. For example,
for a website to achieve client’s objectives there is a need for a coherent, long term, achieved through a
combination of specific activities online promotion campaign:
• SEO
• Registration in search engines and business directories
• Preferential positioning in search engines and directories
• Newsletters
• Banner campaigns
• Advertorials
15. c) Online campaigns
Depending on the online strategy defined for the online presence of the customer, we create and
implement less conventional promotion actions, with a higher efficiency:
• Dedicated micro-site (eg. promotion of certain products or services)
• Interactive applications (eg. online games)
• Thematic communication (eg. seasonal campaigns)
• Contests
18. 3. Visual Identity
Creating the visual identity involves designing a logo, a symbol easily recognised and associated with
the company. Basically, it’s about the essence of a company or product and translating it into shape,
color palettes, type of the letter or symbol. In collaboration with our clients, visual identity services were
always accompanied by verbal identity development services (the language of companies).
• Positioning strategy
• Concept drawing identity
• Elements of rhetoric (company overview - who we are, mission, vision, values, creating a slogan)
• Implementation (online and print)
20. 4. Print and production
In addition to Magenta Advertising services for creating visual identity and online projects, we offer our
clients full service design and production of promotional materials.
The presentation materials of a company aim to promote and sell products. Our role is to offer
customers complete solutions and to create convincing and quality materials. In addition, we give
special attention to production stages, so that details, textures and colors of materials to represent the
client company in a professional manner.
Our design and production materials are designed to cover the full needs of customers in this area.
• Design, layout and DTP
• Printing production
• Indoor print and exhibition systems
• Promotional materials
• Outdoor print
