This session will help you to succeed on Twitch. Learn about different ways developers and publishers can use Twitch Channels to connect with players. Jon will explain how to nail the next level of engaging interactive entertainment with Twitch commands. Jon will also cover new emerging verticals on Twitch

1. Twitch for Game Development and Growth!

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Who is Jon Carnage
In Short: I’ve been live streaming since 2010.
Prior to joining Twitch in early 2012, I was co-
creator of several successful Twitch channels. I
was a certified middle weight professional
wrestler, made ends meet as a public speaker,
dabbled as a stand-up comic, and has always
been a hardcore gamer. Now I am Twitch’s Live
programming director!

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Before this Success

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My Early Days on Twitch

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Behind the Scenes
We tried any and
everything to get
viewers.
Once we had a big
enough community
we started selling
official merchandise.

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• Twitch is fast becoming more important and growing faster
than traditional TV especially for those brands interested in
social gaming, social entertainment, and pop culture
• Twitch is a living and breathing environment that you can
seamlessly integrate and emerge your brand
• The Twitch experience is heavily built around the idea of
interaction, which creates more community interaction and
brand loyalty with users
Twitch 101
1.5+ Million
Unique Broadcasters per
Month (300k in Jan 2013)
106 Minutes
Spent Daily on Twitch
per User
100+ Million Unique
Viewers
per Month Worldwide
MEDIA COMMUNITIES DEVELOPERS EVENTS ESPORTS

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• Creating their own original content and enhancing
their communities
• Engaging with Twitch Broadcasters to be
ambassadors for brand awareness
• Gathering feedback from their Twitch audiences
to help guide development
• Creating tournaments or competitions that bring
more viewers and brand awareness (Esports)
What are Developers doing?
Developers are beginning to realize the audience reach and
content potential on Twitch.

8. Blizzard
WCS / Hearthstone
RIOT Games
LCS US / EU
ROBLOX
Weekly ROBLOX shows
Hi-Rez Studios
Daily & Community Driven
Content
Magic The Gathering
In-House Competitive Content
H1Z1
Game Announcement + Content
NCSoft
Content Announcements /
Esports
Rockstar
New Content Showcases
Capcom
CapcomCup & Weekly Shows
Vlambeer
Community Focused Content
Developers Using Twitch

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• Joined Twitch to take advantage of an Interactive
Audience
• Created community driven weekly programming
• Incentivized streamers to stream ROBLOX
‣ Monthly rewards for Streamers (IGC & other prizing)
‣ Went from 0 broadcasters to 2170 broadcasters /
month
• Used their community to gather show feedback and
content
‣ Feature different community members each week
‣ Gave their community a feeling of ownership
ROBLOX
Developer
How did ROBLOX go from 100,000 minutes
watched to an astounding 5M minutes watched in
under a year? By leveraging their community!

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• ROBLOX tapped into their existing audience while also
focusing on the “new audience” on Twitch
• Created a brand awareness eco-system
• Educated their users to broadcast on Twitch and
become brand ambassadors
• On a site dominated by Minecraft, ROBLOX was able to
position themselves as a frequent Top 20 game
• 48m Channel Views / 59k Followers
ROBLOX
Developer
The value of utilizing Twitch:

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• Being consistently non-frequent can actually have a
GOOD EFFECT
• Content reveals generated 10-20k CCU streamers
• They identified that the content they were “giving away”
could actually be leveraged to create massive
community broadcasts
• Fans and community want a feeling and connection with
what they love
• By being open with their community regarding what they
are developing they were able to create excitement
WARFRAME
Developer
Digitial Extremes is a company who takes a
different approach to Twitch.

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WARFRAME
Developer
Created content which was
meaningful to their users while
gathering feedback and making
game changes that directly
effected the community.

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H1Z1 & Hi-Rez
Developer
The H1Z1 team and Hi-Rez are great examples of
developers who have completely embraced Twitch
as a focal part of their player’s gaming experience

14. Reach New Customers by Jumping into the Twitch
EcoSystem
The Twitch
audience isn’t
a segmentation
of communities,
but rather a
WHOLE one
where games
have viewership
overlap

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Twitch Plays Pokemon

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Creative on Twitch

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What can Dev’s do with Twitch

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What if?!

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• Brand Awareness - Twitch is a platform
to use for your game to grow
• Community - Create an interactive
environment for fans of your game(s)
• New Age Game Journalism - Gamers
are turning to their favorite streamers as
their source of news and reviews
• Loyalty - Make the out-of-game-
experience, just as important as the in-
game experience
How should you look at Twitch?

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• Embrace the Twitch Community and its
viewers
• Think about your Long-Term Strategy -
• Network with other streamers
and learn who is playing your
game
• Determine what content works for
you. Every game & company has their
own strategy
What should you start doing?
"Instead of being more secretive we
decided to be more open and just talk to
people and own our ideas, and make sure
people know that that's what we're working
on."
Vlambeer made even more noise when
they used Twitch’s API to sell their game as
a download visitors would get for
subscribing to their channel.

21. Jon “ Carnage “ Joyce
JonCarnage@Twitch.tv
225 Bush St / Suite 600
San Francisco CA 94104
Thank You!