The Power of the Facebook Platform for Gaming Developers
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Gamers want to play games whenever they want and from any device. In this market, having a cross-platform strategy is essential to building a lasting and successful game. With over 1 billion people on mobile and web, Facebook has the audience to connect with and the tools to help you reach and engage them in your game. Come hear how mobile game developers are expanding to Facebook web, current trends that will help you reach the Facebook audience, and what the product vision looks like for providing a connected game experience across platforms with Facebook and Parse.
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The Power of the Facebook Platform for Gaming Developers
- 2. The Power of the Facebook Gaming Platform Julia Ognieva, Head of Gaming Partnerships, Russia and CIS
- 9. Source: comScore Mobile Metrix, US March 2013 More time is spent on Facebook than anywhere else on mobile Facebook & Instagram are of all mobile time spent daily 27%
- 10. A user checks Facebook on their mobile on average 14 times A day
- 17. My Country 2020 Game Insight
- 18. Facebook SDK for Unity Enable users to play with friends Connect gamers x-platform Grow your audience Easy integration & deployment
- 20. Build Grow Monetize Facebook Platform
- 21. Build
- 24. Parse Pricing UNLIMITED up to 30 requests/second UNLIMITED up to 1,000,000 recipients UNLIMITED data points
- 25. Township // Playrix ~4M downloads in three months
- 28. Grow
- 29. You are here App Store >900,000Apps Google Play >900,000Apps You are here
- 32. Find the right customers and drive installs Mobile App Ads: Demographic Mobile Custom Audience & Lookalike audiences Social 1 2 3 4
- 33. Mobile App Ads for Installs
- 34. Mobile App Ads for re-engagement 66% of app users open apps between 1 and 10 times
- 35. Custom Audiences Reach your customers and prospects on Facebook using their email, phone, or user IDs to create unique targeting groups
- 36. Lookalike Audiences Generate a targeting group of people with the same characteristics as those in your Custom Audience across 100s of parameters
- 37. Deploy. Measure. Optimize. Desktop App Ads
- 38. Use tools like the Share, App Center and Requests to engage people on Facebook Sharing 4Pics1Word doesnot use Login,yet allowsusersto post to Facebook with the
- 39. New App Center & App center videos
- 40. Making requests more relevant and compelling Improved requests Send dialogs Notifications Home reminders
- 41. Monetiz e
- 42. Monetize Your App with Facebook's Audience Network
- 43. Audience Network
- 44. • The right ads for your audience • Access to Facebook Advertisers • Successful ad units
- 46. Build Grow Monetize Identity Parse Stability Guarantee App Ads Sharing App Center Payments Audience Network
- 47. Best practices…
- 48. >30% Total payers increased for the 3 day sale period 68% Sales brought more people who hadn’t purchased in the last 28 days Promotions Go forth and have sales
- 49. Criminal Case is one of the best examples of the power of A/B testing A/B Testing 98% organic traffic and > 660K installs per day
- 50. Build Grow Monetize Identity Parse Stability Guarantee App Installs Sharing Messaging Payments Audience Network
- 51. fb.me/start
- 52. Our Team Is hiring! Partner Engineer, Gaming London, UK Facebook.com/careers
Editor's Notes
- Feel free to contact me
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