As the world rapidly shifts toward mobile, the landscape of the industry continues to change. Established publishers are losing power, new ones are being born, and the dynamics between them and the developers are constantly being put to the test. But what does the future of mobile publishing hold? In her lecture, Morann Arad, PlayScape business Development manager, will review, disassemble and restruct the principles of mobile game publishing as they were, as they are today, and as they will be in the future. Come hear her analysis of the future of this constantly changing industry.

1. THE FUTURE OF PUBLISHING

2. THE FUTURE OF
PUBLISHING

3. Building a partnership - sharing, caring,
compromising, educating and loving
These skills, in a long lasting relationships – are building
trustable collaborations

4. PUBLISHING SINCE 2008
Technology-based game publisher built for mobile

5. THE FUTURE
OF
PUBLISHERS

6. 700,000

7. 99%
700,000

8. 99%0.1%

9. INNOVATION
NEEDS
AIR

10. NECESSARY
EVIL?

13. Tobacco
Weapons
Alcohol
Oil

14. PUBLISHERS
EVERYTHING ELSE

15. CHEESE…

16. FAST PACED INDUSTRY

17. NO. 1:
DISTRIBUTION
CHANNELS

20. THE WEB: INDIE GAME MAKERS
DOMINATE IOS AND ANDROID

21. SOME NUMBERS
700 000
18
5%
95%
1%
45%
# of Games > 50K Downloads > 500K Downloads
Google Play Zynga

22. True
MisconceptionConception
Misconception
Fact True
Development
Facts
Common beliefs
Conception
Misconception
False
True Fact
True
True Fact
True
Commonbeliefs
Conceptions
FalseFact

23. NO. 2:
BUSINESS MODELS

25. Know-How
Optimization
Consultation
Market Research

26. True
MisconceptionConception
Misconception
Fact True
Development
Facts
Common beliefs
Conception
Misconception
False
True Fact
True
True Fact
True
Commonbeliefs
Conceptions
FalseFact

28. WHAT IS THE SOLUTION?

29. BASIC ASSUMPTIONS
The world has shifted to Freemium
The demand for content is rising
We are still figuring things out

30. The New
Mobile Publisher
Distributed EfficientConnected

31. NO. 1:
DISTRIBUTED

32. NO. 2:
CONNECTED

33. NO. 3:
EFFICIENT