statistical Analysis of Audi and Mercedes as per consumer preference

1. Merc v/s Audi
Presented by Rahul Mehta

2. INTRODUCTION OF MERCEDES BENZ

3. Company Info:
Mercedes-Benz is a German automobile
manufacturer, a multinational division of the German
manufacturer Daimler AG. The brand is used for
luxury automobiles, buses, coaches, and trucks.
Mercedes-Benz is headquartered in Stuttgart, Baden-
Württemberg, Germany.
 Mercedes-Benz India Pvt. Ltd. is a wholly owned
subsidiary of the German Daimler AG founded in
1994, with headquarters in Pune, Maharashtra, India.
CEO: Eberhard Kern

4.  History Of Mercedes Benz In India:
 Daimler entered the Indian market and set up
Mercedes-Benz India Ltd in 1994. The company was
later renamed DaimlerChrysler India Private Ltd after
the merger of parent company Daimler with Chrysler.
After Daimler Chrysler sold off most of its equity
interests in Chrysler in 2007, it changed its name
to Daimler AG. As a result, DaimlerChrysler India was
renamed Mercedes-Benz India once again.
 Mercedes-Benz reached the top 100 most trusted
brands of India published by The Brand Trust
Report and also won the Best Brand Award by Auto
India Best Brand Awards 2011.

5. Mercedes Benz R-class

6. Mercedes-Benz C-Class 200 CGI

7. INTRODUCTION OF AUDI

8. Company Info:
 Audi has been selling Luxury cars in India since
2004, however the Audi India was established in March
2007 as a division of Volkswagen Group Sales India. Audi is
represented in 110 countries worldwide and since
2004, Audi has been selling its products on the Indian
market.
 In March 2007, Audi set up its own sales company for India.
By establishing Audi India as a Division of Volkswagen
Group Sales India Pvt. Ltd. in Mumbai, Audi is making a
clear long-term statement in the country with ambitious
growths plans. Audi’s goal is to become the leading
automobile luxury brand in the Indian market in the next
few years.

9.  The Audi India strategy encompasses significant investments in
branding, marketing, exclusive dealerships and after sales service
for the upcoming years.
 History:
 Audi AG (pronounced [ˈaʊdi]) is a German automobile
manufacturer, designs, engineers, manufactures and distributes
automobiles.Audi oversees worldwide operations from its
headquarters in Ingolstadt, Bavaria, Germany. Audi-branded
vehicles are produced in nine production facilities worldwide.
 Audi has been a majority owned (99.55%) subsidiary
of Volkswagen Group since 1966, following a phased purchase of
AUDI AG's predecessor, Auto Union, from Daimler-
Benz.[10] Volkswagen relaunched the Audi brand with the 1965
introduction of the Audi F103 series.
 In Mumbai, the German luxury car manufacturer Audi, has
swept the various automotive awards in India and bagged 15
prestigious awards for the year.

10. Audi A4 2.0 TDI Multi-tronic

11. Audi Q7 3.0 TDI

12. Research Methodology
 We conducted a primary survey of 50 sample respondents outside
the MNC’s and few societies in town.
 A questionnaire was presented to them and their responses were
collected on the basis of the ratings provided to them on the basis
of 1-10.
 “1” being the lowest and “10” being the highest
 We had also shown the pictures and have also listed down the
features and various other specifications like
stations, average, speed, price to product value during the survey.
 It helped us to do the comparative analysis between the two brands.
 We have used variances like mean, median, mode, standard
deviation, variance, correlation, probability and bayer’s theorem.

13.  Given a choice of following cars among the brands Audi and Mercedes
 Which type of car would you like to go for?
 Sedan SUV
 Rate them on a scale of 10
 Price
 Audi Mercedes
 Looks
 Audi Mercedes
 Features
 Audi Mercedes
 Service stations
 Audi Mercedes
 Average
 Audi Mercedes
 Speed
 Audi Mercedes
 Price to product ratio
 Audi Mercedes
 Safety
 Audi Mercedes
 Resale value
 Audi Mercedes
 Which brand do you prefer?
 Audi Mercedes
Questionnaire

23.  The Standard Deviation is a measure of how spread out
numbers are.
 Its symbol is σ (the Greek letter sigma)
 The formula is easy: it is the square root of the Variance. So
now you ask, "What is the Variance?"
 Variance
 The Variance is defined as:
 The average of the squared differences from the Mean.
Standard Deviation

25. Coefficient of correlation:
•The correlation coefficient takes on values ranging between +1 and -1.
• The following points are the accepted guidelines for interpreting the correlation
coefficient:
•0 indicates no linear relationship.
•+1 indicates a perfect positive linear relationship: as one variable increases in its
values,
•the other variable also increases in its values via an exact linear rule.
•-1 indicates a perfect negative linear relationship: as one variable increases in its
values,
•the other variable decreases in its values via an exact linear rule.
•Values between 0 and 0.3 (0 and -0.3) indicate a weak positive (negative) linear
relationship.
•Values between 0.3 and 0.7 (0.3 and -0.7) indicate a moderate positive (negative)
linear relationship.
Values between 0.7 and 1.0 (-0.7 and -1.0) indicate a strong positive
(negative) linear relationship.

26. •H0: there is no significant difference in pricing
•z=(8-7.08)/sq root{(0.6561/6)+(1/4)}
•z=1.5347
•At 5% Level of Significance for a two tail test R:|z|>1.96
•Our Observed value is 1.5347 which lies in the acceptance
region ,
•Therefore, we accept H0 and we conclude that there is no
significant difference between the pricing of the two cars.

30. Audi Mercedes TOTAL
 Price 8.00 7.08 15.08
 Looks 8.28 7.28 15.56
 Features 8.20 7.76 15.96
 Service Stations 5.72 5.24 10.96
Average/Mileage 6.44 6.24 12.68
 Speed 8.20 8.00 16.20
 Pr to Prodt Ratio 8.20 7.00 15.20
 Safety 7.96 8.20 16.16
 Resale Value 7.08 7.84 14.92
Draw a subdivided Bar diagram for
the following:-

31. SUBDIVIDED BAR DIAGRAM
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
Mercedes
Audi

32.  Draw Multiple Bar diagrams for the following:-
Audi Mercedes
 Price 8.00 7.08
 Looks 8.28 7.28
 Features 8.20 7.76
 Service Stations 5.72 5.24
 Average/Milage 6.44 6.24
 Speed 8.20 8.00
 Pr to Prodt Ratio 8.20 7.00
 Safety 7.96 8.20
 Resale Value 7.08 7.84

33. MULTIPLE BAR DIAGRAMS
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
Audi Mercedes
Price
Looks
Features
Service Stations
Average/Milage
Speed
Price to Product Ratio
Safety
Resale Value

34. Thank You