This document discusses Florida's First Coast of Golf (FFCG), a marketing cooperative for golf courses and resorts in northeast Florida. It outlines FFCG's partnership program which provides members benefits like stay and play booking capabilities on members' websites, inclusion in FFCG's marketing emails and deals page. It also describes FFCG's digital marketing strategies through its website, social media, emails, and paid search to promote members. Specific campaigns highlighted include a May golf promotion giveaway, and TV, print, and international advertising efforts to bring visitors to FFCG members.

1. Florida's First Coast of Golf
Florida'sFirst Coast of Golf
Florida's First Coast of
Florida's First Coast of Golf
GolfFlorida's First Coast of Golf
The Golf Club at North Hampton

2. VISIT FLORIDA
BLOG

3. Partnership Investment
The Annual Membership Dues are part of
a $1.94 Million co-op Marketing Plan
Booking Initiatives www.florida-golf.org
Stay and Play booking capabilities on your FFCG's webpage.
Book "rooms only" capabilities on your FFCG's webpage.
Net Rate sharing with FFCG's 8 Preferred Tour Operators for
booking stay & play packages through their marketing strategies.
Featured in FFCG's Monthly Email Blast, (rotating basis).
Your facility will be featured in a stay and play package listed on
the Visit Florida "Hot Deals" page, (rotating basis).

4. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op marketing campaign
Florida's First Coast of Golf Sponsored Promotions

5. May "Golf Month"
Double-click to enter
Promotion
title
North Hampton & Amelia Hotel Golf Package Giveaway

6. May "Golf Month" Register to
Double-click to enter title
WIN

7. Golf Club at North Hampton
Digital Marketing through FFCG
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Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast

8. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 50,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org

9. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring

10. 28% of all visitors access
site
utilizing mobile
devices
Responsive Design

11. FFCG Clicks to 16 Golf Courses with matching YTD
Data
Year to Date + 22%
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12. 2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)

13. Print Applications
Co-Op
Promotio

14. Sports
Illustrated
Sweepstake
s
2 million
circulation
26,723 entries

15. International Efforts

16. THE PLAYERS TV Spot
Video was not exported from SlideRocket
Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
Market

17. Public Relations Intern
Implement Florida's First Coast of Golf's Web Based PR Strategy
Outgoing individual who enjoys meeting new people
Produce footage & pictures to be blogged about on FFCG's
website (lodging, courses, & interviews)
Footage to be placed on selected FFCG social networking
accounts such as Facebook, Myspace, Twitter, etc.
Intern will be responsible for - Scheduling, Interviewing and
shooting video of each FFCG's Golf members and member Golf
Schools along with obtaining on-course interviews with traveling
golf vacationers.

18. In Closing
Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning