1. Content and Inbound Marketing for Nearshore Companies The strategic use of blogging, eBooks and other content to make your nearshore company an inbound destination

2. Technology services market Nearshore: creating buzz vs. offshore, however… Undifferentiated market Buzzwords: “Same time zone” “Cultural affinity” “2 hour plan ride, etc.” Google results: “nearshore outsourcing” “nearshore services” “outsourcing providers” Mish-mash of results – no real Google leaders

3. 10 Reasons Why Nearshore Companies Should Blog Search Engine Optimization Social Media Optimization Lead Generation Educational Value Thought Leadership Nurturing PR Brand Building Recruiting Company Communications Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5379/10-ways-blogging-will-simplify-your-marketing-program.aspx

5. Very boring, techie product line

7. Blog statistics

8. More Blog Statistics Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-small-businesses-that-blog-get-55-more-website-visitors.aspx

9. My work, partners, etc. Customers: KPI Online: http://kpionline.bitam.com/english/blog Sieena, InfoLink S.A., IESoft 1st Integration Blog for Pervasive Software Partners:JSLogan, The Inc Slingers, Texas CEO Magazine

10. How to contact me Fernando Labastida, Latin IT Marketing Twitter: @flabastida Facebook: http://facebook.com/flabastida LinkedIn: http://www.linkedin.com/in/flabastida Tel: 512-945-9273 Website: http://latinitmarketing.com Email: fernando@labastida.com