2. We present you the topics coming from the GTF projects that we need to be covered in XPROs and represent
important milestones for the AI scoreboard items.
We highlight the topic, objective, preferably audiences, key messages to deliver, recommendation for the
Faci/responsible and resources available for the session (can be Session Outline, PPT or link to the resource
center). We don’t want to limit you about timing required, the idea is you select according to your realities and
time allocated per Xpro, also to give the facility to the facilitators to adjust and prepare the session.
If there is any question, please let us know to support you before the conferences (in brackets you can see the
final responsible for the topic in GTF)
Thanks so much and good luck!
Lala
On behalf of the Growth Task Force
Topics – General Overview
3. So, the green ones are covered, however cross check on TN sales and Product packaging. The yellow ones
needs to be covered. However, look at People in Motion resources to put it on the AIESEC XP session. Go
through the document generally and work closely with Cindy as she is responsible for the SCB session.
Current State 2010 goals update (DC) – AIESEC 2010 CINDY
Matching (DC) Velocity – Exchange simulation / Exchange pipeline KAISHA/FIONA
TN Sales and Product Packaging (DC) – TN selling Skills for LDS CINDY
Leadership Capacity Building - Member Performance / Transition FISAYO/ PHILIP
Exchange After Leadership (for currents) (SL) – EP Growth FIONA
People in Motion (SL,DC) - Pipeline Management (TM and EPs) ???
Intro to Growth (SL,AL,DC) – Intro SCB items CINDY
Student Survey (AL) –Intro GN Focus areas ???
Rock your Campus (AL) – Communication, TM inputs ???
Online positioning (channels) (LS) – Website Launch CINDY
Website Introduction and education (LS) – Website Launch CINDY
CURRENT STATE 2010 Goals Update (DC)
Audience: Expro delegates
Objectives:
To set the context and give delegates a clear understanding of the global and GN state of the organization
towards the 2010 goals
Key Messages:
Congratulations on the global growth we have achieved – we are meeting our monthly goals
4. We need to continue growing to meet our goals (45% in 2009)
We need to focus on building a strong available and matched pipeline
Matching is cool!
Resources available:
2010 Global update – X and X after L http://www.myaiesec.net/content/viewfile.do?
opern=next&contentid=10063810
2010 Global update – M and L
http://www.myaiesec.net/content/viewfile.do?opern=next&contentid=10064165
Recommendation for Facis: Take the relevant content from the global analysis and combine it with the GN
analysis of the current state. Remember, that it is important to give delegates these messages so that they know
how they are contributing to global performance and 2010.
MATCHING VELOCITY (DC)
Audience: Expro and LDS delegates
Objectives:
To highlight the value and learning in the role of a Matcher
To focus the organization on matching to achieve goals
To build connections and networks
Key messages:
Matching is critical for us to meet our goals for 2009
The Matcher is a very valuable role in terms of skill building and learning
Lets connect to deliver – internal communication is very important for matching
Suggestion for session outline:
5. Teach delegates how to use the Available forms tracker to match
Matching fair where people can advertise their TNs and EPs and actually match at the conference
Closing presentation on the role of the matcher
Resources available:
Available forms tracker http://www.myaiesec.net/content/viewfile.do?contentid=10007839
Available forms tracker video http://www.youtube.com/watch?
v=ZZw4zk_bRlo&feature=PlayList&p=614CC1D1698B0C9B&playnext=1&index=2
Matching wiki (including role of the matcher) http://www.myaiesec.net/content/viewwiki.do?contentid=10058511
Matching resource center wiki http://www.myaiesec.net/content/viewwiki.do?contentid=10043649
Recommendation for Facis: Use the information that is relevant to your reality, however please make sure that
the clear message to focus on matching as something exciting and valuable is extremely important for our
performance in 2009
TN SALES AND PRODUCT PACKAGES (DC)
Audience: Expro delegates
Objectives:
Training on how to sell AIESEC in a business sense to potential customers
Utilizing the global economic crises as an opportunity to boost sales
Customizing the product for specific markets
Training on quality evaluation for the TN Taker
Key messages:
A sales appointment is the first contact a company has with AIESEC – We need to train our members to sell
AIESEC in the right way with the right messages
We need to customize our product to suit the needs of companies in different sectors
The financial situation is an opportunity for growth in TN sales
Our members need to take the first step in asking for feedback from TN takers on how to better improve our
services to meet expectations – Quality delivery is important
6. Suggestion for session outline:
Identify one country in your GN who is good with TN sales and ask them to make a general presentation on how
they manage sales and grow (try to get a country that can also talk about how to take advantage of the financial
situation to grow)
Exercise for delegates to identify the key markets in their countries and then develop a customized sales pitch
for organization in those markets (For example, selling AIESEC to an export company or to IT companies).
Framework for exercise:
Identify top 2 sectors you will work with in your country/GN
What are the key trends in these sectors
How does the exchange program fit in these sectors – customize product
Unique selling points of AIESEC to that sector
Closing message on quality evaluation and satisfaction focused on re-raising
Resources available:
Attached powerpoint
Recommendation for Facis: Focus on delivering the messages that we need to grow in TN raising and we need
to ensure we are delivering to our current TN takers and evaluating their satisfaction with AIESEC
Leadership Capacity Building (SL)
Audience: EXPros & LDSes delegates
Objectives:
Prepare to be a high performing team member, by developing:
My functional skills
technical team member’s skills & qualities that I need to acquire
7. Key messages:
What is my role as a member of AIESEC in the growth and achievement of the organization?
What is my role & my responsibility in my team’s performance?
How my individual performance influences & affects or drives my team’s performance and then the
organizational performance?
Resources:
Transition: http://www.myaiesec.net/content/viewwiki.do?contentid=10001871
Leading High Performance: http://www.myaiesec.net/content/viewwiki.do?contentid=10060261
Recommendation for the Facis:
Ensure that the delegates understand their responsibility in the overall organizational achievement
How to become a high performing team leader & organizational manager (they all run commissions)
Sessions should be around basic/ crucial team mgmt & team principles elements:
Transition:
how to prepare the next person to take up the role and drive results
how to ensure that I will get the best out of the transition so that I will have a great start in my term
Communication, Feedback
How to establish clear communication principles
How to ensure that i will support my team members to become better
How to accept feedback and how to work with it
Synergies
How to achieve more through the synergies with the other sectors/areas
Accountability
How to keep the team accountable
Tracking
Performance Mgmt & Coaching
8. Please refer in the Leading High Performance wiki to get ideas and materials
You can use current MCPs/MCVPs to support in the delivery of these sessions and share real case studies &
practices in teams
People in Motion (SL)
Audiences: XPRo delegates
Objectives:
Introduce & educate the delegates in the different recruitment concepts:
Ongoing recruitment
Short term @xp
Diversification in academic backgrounds, market focuses & student interests topics, markets generally
(specifically DT/TT)
Key messages:
We need to customize the opportunities that we offer based on the external needs
Duration does not influence quality
Quality is a matter of the individual experience; in order to deliver upon the expectations we create to our
members we need to:
Deliver what we promise: A complete AIESEC xp
Customize base on the needs & interests
People in Motion refers to pipeline mgmt; recruitment is the first entry point of capacity building, the point in the
operations that builds the pipeline
Recommendations for the facis:
Involve in the session current VPs that their country is running these approaches already
9. You can modify the session outline as you want. This is just a suggested process
The session is for VPs TM- X- Comm
HR planning & overall pipeline mgmt are elements that should have special attention
Resources:
People in Motion ppt for session: http://www.myaiesec.net/content/viewfile.do?contentid=10064369
Pipeline mgmt training: http://www.myaiesec.net/content/viewfile.do?contentid=10029787
(all the GCPs materials are on myaiesec.net. Key words: IC 2008 Brazil, International Congress, AIESEC xp
pipeline management, Growth Approaches 0809 training)
Diversification:
TT recruitment packages: http://www.myaiesec.net/content/viewfile.do?contentid=10053738
DT recruitment packages: http://www.myaiesec.net/content/viewfile.do?contentid=10053739
People in Motion wiki: http://www.myaiesec.net/content/viewwiki.do?contentid=10003553
Short term @xp:
Short term @xp guide: http://www.myaiesec.net/content/viewfile.do?contentid=10053706
Short term @xp packages- DT/ET: http://www.myaiesec.net/content/viewfile.do?contentid=10053717
Short term @xp packages- MT: http://www.myaiesec.net/content/viewfile.do?contentid=10053714
Short term @xp packages- TT: http://www.myaiesec.net/content/viewfile.do?contentid=10053716
Short term @xp Comm Plan: http://www.myaiesec.net/content/viewfile.do?contentid=10050930
Wiki: http://www.myaiesec.net/content/viewwiki.do?contentid=10034262
Ongoing recruitment:
Ongoing recruitment guide http://www.myaiesec.net/content/viewfile.do?contentid=10053678
Ongoing Recruitment Frequently Ask questions: http://www.myaiesec.net/content/viewfile.do?
contentid=10050607
Ongoing recruitment Comm plan: http://www.myaiesec.net/content/viewfile.do?contentid=10050931
Ongoing recruitment wiki: http://www.myaiesec.net/content/viewwiki.do?contentid=10050594
X after L (SL)
10. Audiences:XPRo & LDS delegates
Objectives:
Encourage people to go on Exchange after their Leadership role
Find ways to cultivate a X after L culture in the countries
Key messages:
Go on X! It s a necessary step to complete your @xp and develop your leadership characteristics, your
competencies
X after L is a goal that we need to drive: 1. By selling it to our partners and 2. By encouraging our leaders with
the right methods to go on X and understand the value of doing so
Recommendations for facis:
We need to tackle 3 different points:
H4TF of our Leaders; if hey do not continue immediately in a next leadership role or before leaving @, they
should go on X
How to sell Leaders to Partners as EPs
How to sell X on our Leaders; which are the benefits; what else is there that X can offer?
Resources:
TM driving X growth http://www.myaiesec.net/content/viewwiki.do?contentid=10049951
Give an X to everyone; Add an X to your xp: http://www.myaiesec.net/content/viewwiki.do?contentid=10009724
& http://www.myaiesec.net/content/viewwiki.do?contentid=10009729
Intro to Growth (AL-SL-DC)
Audiences XPRO & LDS delegates
11. Objectives:
Create excitement around growth
Prove that everyone can grow; you just need to want it and do your job well!
Resources:
Ppt: http://www.myaiesec.net/content/viewfile.do?contentid=10029785
Intro video: http://video.google.com/videosearch?q=AIESEC+International+Growth&emb=0&aq=f
GLOBAL STUDENT SURVEY – BRAND AUDIT (AL)
Audience: Expro delegates
Objectives:
To know and review the results (regional-global) of the Student Survey to identify student market preferences
and identification of the AIESEC brand
To use the information to plan AIESEC operations and activities in the countries (planning, recruitment)
To identify opportunities and risks for AIESEC in the student market.
Key messages:
12. The priority of COMM in AIESEC this year is positioning in the youth market by analyzing our audience and
communicating effectively with the young people in the university campuses and online channels.
AIESEC entities should run student surveys and brand audit to monitor the impact of our operations and
activities (it can be done through Global Student Survey or in partnership with other organizations).
See General conclusions obtained in IPM (see ppt attached)
Suggestion for session outline:
You can use the GN compilation and compare it with the global one to make an effective feedback in their
realities.
You can use the Student Survey information as part of your session on current context of the GN. The idea is the
people see the results and analyze about the obtained information.
Resources available:
Attached powerpoint used in GN pre-meetings in IPM
See the all the results in Student Survey 2008 WIKI here http://myaiesec.net/content/viewwiki.do?
contentid=10058864
Recommendation for Facis: Focus on the importance of receiving external inputs of our audiences (in this case,
Students) to have on track our operations and identify opportunities and risks of our entities in the market!
ROCK YOUR CAMPUS (AL)
Audience: Expro and LDS delegates
Objectives:
13. To see the importance to have a constant and consistent communication in the campuses to increase the
identification of AIESEC by the students.
To receive specific inputs for positioning in the different audiences in the university campuses (students, deans,
professors)
To share ideas and GCPs on how to improve our presence in the University.
Key messages:
The university as an entity same as us, is looking for positioning in the youth market as the best option for them
in terms of professional/personal development. This is the reason, represent for us an important stakeholder to
capitalize on our relations with the students.
University as other stakeholder needs to be approached in a consistent and intelligent way. It is requires to
analize the audiences, to know their interest, their way of thinking and all the possible ways to keep a constant
communication with them
Communication with University (all audiences) needs to be planned and tracked by the LC (doesn’t matter the
responsible at local level).
Suggestion for session outline:
It can be a Workshop and is important for the LCPs, or responsible for the relations with Universities. Also
include COMM and TM people since include a lot of AIESEC operations.
You need to identify countries with good practices on University relations in your GN. Ask Lala for help.
In the session we need to gather specific inputs on the part of “tactics” in the University to be include in the WIKI
(see PPT for more information or contact Lala)
Resources available:
Attached powerpoint used in IPM
Go to the Rock Your Campus WIKI to see more information: http://myaiesec.net/content/viewwiki.do?
contentid=10060444
14. Recommendation for Facis: Session to be delivered by Faci with COMM and TM experience.
AIESEC Online Channels launch (AL-LS)
Morning Intro to channels (10 minutes each morning)
- basic intro to each channel; Blogs, Flickr, Facebook, Twitter, Youtube, Linked In.
- our global spaces on each channel
- recommendation for cty & LC use
- introduction to the campaign/competition being hosted in each channel and how they can contribute/benefit.
Audience: plenary: all roles and regions
Objectives
- generate excitement and awareness about the online strategy
Key Messages
- Use the online channels as your playground and make your mark on the global community today!
15. Documents Resources
- Telling the Story 2.0 wiki
- Web Publishing system guide- refreshed (coming soon)
- http://www.aiesec.org/AI/test/
Recommendations
- Take initiative and use the channels yourself before presenting them to the network
- drive ownership and initiative and get people to contribute to the channels where possible during the Expros
e.g through competitions, host a live Twitter feed etc...
Becoming First Choice: online positioning (AL-LS)
From 'mass communication' to a 'mass of communicators'
- launch of website and country page
- breakdown of global goals for each channel
- detailed recommendation for cty & LC use
- how do the online channels (and the website) match with me and my role?
- how can I use the channels (and the website) to build our brand AND drive growth?
16. Audience: preferably whole plenary, if not definitely MC's and LCP's.
Objectives
- generate awareness about the online strategy and its role in 'becoming first choice'
- ensure every delegate is aware of the online spaces, their features and goals and how they can use these to
tell their stories online + communicate from their functions.
Key Messages
- Update your website to the new template by April 15th
- If we take advantage of the social media spaces to tell our stories we capitalise on our strongest brand builder
(word-of-mouth) and we can become first choice among young people by 2010!
- Use the online channels as your playground and make your mark on the global community today!
Documents Resources
- Telling the Story 2.0 wiki
- Web Publishing system guide- refreshed (coming soon)
- http://www.aiesec.org/AI/test/
Recommendations
17. - Take initiative and use the channels and website yourself before presenting them to the network
- drive ownership and initiative and get people to contribute to the channels where possible during the Expros
e.g through competitions, host a live Twitter feed etc..
WEBSITE INTRODUCTION AND EDUCATION FOR COUNTRIES (AL-LS)
- in depth introduction to how to implement the new website + its channels on a country/LC level.
- question and answer around implementation
Audience: the individual responsible for implementing the new website for the cty and LC e.g. VPComm or VPIM
or VPMarketing...
Objectives
- ensure that the website responsibles from each attending cty are clear on the timeline and resources for
updating their website by April 15th 2009.
Key Messages
- Update your website to the new template by April 15th
- customise your channels: start your own strategies in the channels to bring content relevant to your market
(see the student survey to understand needs and opportunities)
18. Documents Resources
- Telling the Story 2.0 wiki
- Web publishing system guide- refreshed (coming soon)
- http://www.aiesec.org/AI/test/
Recommendations
- Take initiative and read the WPS guide closely and the Telling the Story 2.0 wiki to make sure you can answer
questions simply
- If in doubt, have individuals send their questions to feedback@ai.aiesec.org
A
IESEC International 2008-2009 | Connecting to Deliver
