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What will launching innovative mobile apps bring to your business?

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Fjord
Fjord

Daniel Harris from Fjord's talk given at Mobile Apps World 2010 about how innovative Service Design can be a sustainable design driver for innovative mobile apps. Read more on: http://www.fjordnet.com/news/service-design-driver-designing-most-innovative-mobile-applications

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What difference will launching innovative mobile apps bring to your business? ,[object Object],[object Object],[object Object]
A brief history of apps
First, there was the World Wide Web. Online access was a phenomenon
 
The early Web www www www www www www www www www www www www www www www www www www www www www www www www www
NOISE The early Web www www www www www www www www www www www www www www www www www www www www www www www www www SIGNAL
The mature Web Information and utility
Mature web
Mature web Service web Marketing Web Service Web www www www www www www www www www www www www www www www www www www www www www www www www www www www www www
Mature web Service web Marketing Web Service Web www www www www www www www www www www www www www www www www www www www www www www www www www www www www www SIGNAL NOISE
Gadgets and widgets
There’s an app for that
Apps app app app
Apps SIGNAL app app app NOISE
 
5 Characteristics of innovative mobile apps
1. Don’t reinvent
shopkick, 2010
BBC News, 2009
2. Work with the device affordances
Shazam, 2009
3. Over deliver on a user need
Ocado, 2009
4. Be a prosthesis
Find a property, 2009
5. Focus on input
Downloaded five million times in the first few days (http://www.mobile-ent.biz) Skype, 2009
iPad
Service Innovation
The Service level ,[object Object],Delivery
Mapping touchpoints across time ,[object Object]
Service operation components SERVICE Apps Devices Business models Data User needs Back end
[object Object],Built upon the hugely successful Red Laser platform: downloaded 2m times http://www.mobile-ent.biz Ebay Buying Ebay Selling
Facebook, 2009
Collaborate and observe
Thank you 

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