1. The transformation of reading A txtr case study 15/02/2010

2. Easy, portable, engrossing interface

3. But hard to manage and carry… bulky…. Talk about books as a great user interface for mobility but highlight its drawbacks:- heavy-two hand operated - bulky- not connected- require light to read- primarely linear.- Non searchable-Noisy to use

4. Amazon transformed the experience The Kindle holds 1500 books from a 400,000 strong catalogue

5. eBook Sales forecast (worldwide) ∼ 9bn USD 323m USD

6. Jeff Bezos, Amazon CEO and founder “What's dangerous, is not to evolve.”

7. Ian Freed, Kindle VP, believes that the success of Kindle heralds the end for printed books “The only question is does it take three years, five years or 20 years?”

8. eReader features Formats: Works with office Storage 64 GB Book sharing between devices on same account Input: Stylus + virtual Keyboard Screen size 6 inches Battery life 10 days

9. Getting connected

10. The way we consume digital media has changed our behaviors This has radically altered the mapping industry This new way of using maps is a very different process and experience

11. How we use and interact with music has changed irreversibly Services and products have united to change this medium forever This has radically disrupted the music industry.

12. So how, will this change books and reading?

13. Different devices will create a plethora of different functions and experiences

14. The bookstores will go to the people.

15. The ease and ability of selecting and saving elements of books will change how we learn.

16. Digitally sharing books could change how we work and socially engage.

17. The media landscape is changing Books, Newspapers and Magazines are being digitised These sources can then be stored in the cloud

18. Devices accessing the cloud This media can then be read from the cloud across multiple devices

19. Sharing through the network Throughout the network Digital sharing is easy

20. eBook App - UI iPhone

21. eBook App UI - Android

22. The iPad will transform magazines

23. So how will this evolve?

24. For information on the topic of media in the future Please contact Christian Lindholm christian@fjord.co.uk