The document discusses trends in the U.S. retail photo print industry from 2009 to 2014. It finds that conventional digital print volume and revenue declined starting in 2009 and will continue falling. Personalized printed output represents a growth opportunity but has not fully compensated for the loss of conventional prints. By 2014, over 50% of print revenues are expected to come from personalized products. The addition of these products creates a more positive outlook for the category overall compared to just conventional prints. Dry printing technologies are rapidly replacing traditional wet printing methods.