My presentation during the 2008 Asian Business Expo held at the SMX Convention Center in Pasay.

1. HOW BLOGS AND
BLOGGERS
MAKE MONEY
ONLINE
Asian Business Expo 2008

2. How Bloggers Make Money
Online
INCOME  Getting donations
SOURCES
 Joining blog contests
 Selling products or services
 Advertising
 Earning from affiliate commissions
 Writing sponsored content
 Contextual advertising
 Flipping websites
 Doing consultations and mentoring

3. How Bloggers Get Paid
PAYMENT  eCommerce websites
CHANNELS
 Paypal
 Xoom
 AlertPay
 etc.
 Money transfer services like Western
Union
 Local bank deposit
 Credit card payments
 Real life

4. Definition of Terms
 PR
 Google Page Rank
 Your blog’s importance according to Google
 SERP
 Search Engine Results Page
 Your blog’s position in search results
 SEO
 Search Engine Optimization
 The process of improving your SERP

5. Getting Donations

6. Getting Donations
 Owning a blog takes time, effort and money –
asking for cash donations as “TIP” is not
wrong
 Requirements:
 Content worthy of a donation
 Targeted traffic, niche audience
 An easy way to give the tip
 Mostcommon way is through a Paypal donation
button

7. azraelsmerryland.blogspot.com

8. Joining Blog Contests

9. Joining Blog Contests
 Why do bloggers hold contests?
 Marketing
 Getinbound links for SEO / PR purposes
 They just feel generous
 Some requirements if you want to do this:
 Timefor blog hopping
 Accounts in social networking websites:
 Technorati, Digg, StumbleUpon, etc.
A certain amount of luck

10. pinoyambisyoso.com

11. Selling Products or Services

12. Selling Products or Services
Photos  Sell virtual assets or real life
eBooks merchandise
Website
themes /
 Make your blog an online vending
layouts machine that’s open 24 hours a day
Videos /
Movies
 Requirements:
 Merchant account for online payment
Music
such as Paypal, Xoom, Visa,
Software
Mastercard, etc.
Real life
products  Online and offline marketing
 Establish authority for your product

13. www.influentialblogger.net

14. Business Blogs
 A business website offers
blogs.belomed.com authority and a climate of
trust
 It provides comprehensive
information about your
products and services
 It can generate sales from
an online store
 It promotes community
building of your target
market
 A low-cost avenue to
advertise promotions and
new offerings

15. Advertising

16. Advertising
 Graphic ads
 Through an ad network like
 Nuffnang
 Blogbank
 Project Wonderful
 Google Ad Manager, etc.
 Through personal transactions
 Text ads
 Through an ad network like
 TLA - Text Link Ads
 Kontera, etc.
 Through personal transactions

17. Getting Advertisers
 Through an ad network:
 Sign up for an account, meet their requirements
and ads automatically show
 Pay per impression, pay per click, pay per
conversion
 Personal transactions – you need:
A good, noticeable advertising space
 A reason why they should advertise – a selling
page
 A way to contact you
 Straightforward payment for a time period
 Market your blog to get private advertisers

18. technogra.ph

19. awbholdings.com

20. awbholdings.com

21. Text Advertisements
 Words or text within your post or sidebar that
links to your advertiser’s website
 Reasons why advertisers pay for text links:
 Marketing
 To get inbound links for
 SearchEngine Optimization (SEO)
 Page Rank (PR)
 Outright payment per link per month / year
 Price depend on your blog’s Page Rank
 Could affect your own PR and SERP

22. rampant-mac.com

23. Factors that Affect Income From
Ads
 Graphic ads
 Traffic
 Ad location
 Price
 Text ads
 Page rank
 Price

24. Earning from Affiliate
Commissions

25. Earning from Affiliate
Commissions
 Online version of Multi-level marketing
 Commission on sales of products
 Referral income for sign-ups
 Image ads
 Link ads
 Product widgets
 Great alternative if advertising space is empty

26. www.melovillareal.com

27. Writing Sponsored Content

28. Writing Sponsored Content
 Payment for writing a review and
recommendation of a product, service or
website
 Private
transaction
 Pay Per Post
 Sponsored Reviews
 Review Me
 Etc
 Best for personal blogs
 Income is directly proportional to blog Page
Rank

29. Pros and Cons of Doing Paid
Posts
Advantages Disadvantages
 Easy money  Might turn off your
 PR3 and PR4 blogs audience
usually get $20 per  Might affect your
post Page Rank
 PR5 get approx $50
 Might affect your
 Blog traffic is usually SERP
irrelevant
 Time consuming

30. Contextual Advertising

31. Contextual Advertising
 Ads relevant to your content is served by an
ad network like Google Adsense and
Bidvertiser
 Sign up, get approved, put a special code, ads
automatically appear
 Pay per impression, pay per click
 Income depends on:
 Traffic
 Content
 Ad optimization

32. www.letsgosago.net

33. www.letsgosago.net

34. Contextual Ads - Traffic
 Organic visitors are generally the ones who
convert
 Basic SEO
 Think like a searcher and use it for your post title
 Get inbound links
 Link to old posts with the right anchor text
 Comment in Do-Follow and Comment Luv blogs
 Write link bait content
 Join blog carnivals and memes
 Submit articles to bookmarking sites: Digg, Mixx,
Y!Buzz
 Lookfor, download, read and study free SEO
eBooks

35. Contextual Ads - Content
 Research high paying keywords / keyphrases
 Technology,Health and Finance
 Use Google Adwords Keyword Tool
 Optimize only one or two key phrases per post
 “Hourglass principle”
 Use synonyms of your keywords
 Highlight your keywords – bold, italic, larger
font
 Write “Evergreen” content – timely yet timeless

36. Contextual Ads – Ad
Optimization
 Best ad sizes:
 300 x 250 medium rectangle
 728 x 90 leaderboard
 160 x 600 skyscraper
 Blend it with your theme or make it stand out
 Positioning
 Above the fold
 Aligned with content
 Adjacent ad blocks of same size

37. textmates.blogspot.com

38. mapiles.com

39. Flipping Websites

40. Flipping Websites
Blogs  Buying, developing and selling
Domain virtual real estate
Parking
 Profits vary from $500 per website
Content
Sites
up to $10,000
Automated  Requires skills in internet
Virtual
Product
marketing:
Store  Search Engine Optimization (SEO)
 Social Media Optimization (SMO)
 Online Advertising

41. Doing Consultations and
Mentoring

42. Doing Consultations and
Mentoring
 Requires niche authority
 Newsletters or online courses
 Offering one-on-one consultation
 Real life meet-up
 Email exchange
 Live chat
 Live online courses – webinars
 Speaking engagements

43. In Conclusion

44. Blogging For Money
 Don’t blog because you want to make money.
Blog because you have something to share.
 Choose a blog niche that you love
 Content is King
 Marketing is Queen
 Search Engine Optimization is the Ace
 Have a blogging income strategy:
 Plan – Do – Check – Adjust
 Consider multiple streams of income
 Take care of your health

45. The End
Please visit
Ready To Be Rich
A blog about money, business and personal
finance
http://fitzvillafuerte.com