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About Fitness Coffee
                                                                        Fitness Coffee was the work of years of preparation, thousands
                                                                        of hours of research and hundreds of professional Italian coffee
                                                                        conesours. Like all great ideas, Irina Tanina and Giuio Micioini
                                                                        realized the missing product when ordering a normal cup of coffee
                                                                        at a local Italian coffee shop.

                                                                        The initials thoughts came from wondering why new innovation
                                                                        and new types of coffees have been so limited. These thoughts
                                                                        lead to asking how the natural antioxidants properites of coffee
                                                                        could be enhanced and turn in to a natural and functional drink. The
                                                                        temptation was there to cheapen the product, make it less healthy
                                                                        but the standard was set and the team did not give up until the goal
Healthy Way To Start The Day                                            was attained.

                                                                        Giulio Micioni studied Pharmacy at the world-renowned Bologna
100% Natural Product - Fitness Coffee is made up of 100% natural,       University, which gave the team the tools to create perfect balance
gourmet Italian blend of Arabica and Robusta bean coffee with           of science and taste, while Irina Tanina set the stage to sale and
herbs and spices designed for the active coffee drinker                 market the product around the world. Fitness Coffee was introduced
                                                                        to the market in September 2007 after four years of scientific and
Gourmet Blend - Fitness Coffee is made with only the highest            technical studies, the patent was awarded in June 2009 (n.0001361629).
quality Arabica bean and Robusta bean for a true Italian taste
                                                                        By teaming up with local business leaders from various countries,
Blind Taste Test - Over 150 people of various demographics were         the product is being distributed through out Europe, Australia and
included in the taste test: 68% said they would prefer Fitness Coffee   North America, Fitness Coffee continues to see success wherever
to their current coffee, an additional 12% said they would replace      it goes.
their current decaffeinated coffee and an additional 18% said they
would alternate between their current coffee and Fitness Coffee         Fitness Coffee is an all natural product manufactured in Bracciano,
                                                                        Lazio region of Italy. We take great pride in our product, our company
Weight Loss Test – Of the 150 tested, only 16% did not see any          and the benefits that you will receive when drinking Fitness Coffee:
change in their weight and 83% lost between 2 and 11 pounds             The all natural way to replenish your body’s needs through your
without changing their daily diet or excercise activity                 daily cups of coffee. Fitness Coffee brings more energy, faster
                                                                        metabolism and an ample supply of antioxidants. Compare Fitness
Patented Formula - 16 natural added herbs to help increase the          Coffee Antioxidant and Fitness Coffee Energy Blends to other well-
body’s ability to fight oxidation, increase the metabolism to burn      known drinks known to be high in antioxidants.
fat and increase the recovery time after workouts to help tone and
purify the body for an increase of energy levels

Antioxidants - 3.5 times the antioxidants of Green Tea and 1.5x the
antioxidants of Red Wine

ISO 9001 - Roasted and packaged in a certified facility

Shelf Life - Each package is stamped with a production date and is                        GVM I.E. Teramo Italy
good for at least two years of the production day                                         fitnesscoffee.com
Product Placement - Ideal to be sold in natural product,                                  espressoprimaclasse.com
vitamin/supplement and the grocery aisles of any store




                                                                                        PO Box 100 | Bountiful, UT 84011
                                                                                              fitnesscoffeeusa.com
Product                                                                                       Ingredients                                                                          Results
We live a fast paced life full of constant change, stress and                                 High Quality Coffee Arabica and Robusta bean with all natural                        WEIGHT LOSS TEST
uncertainty. This leads to sleep deprivation, poor nutrition and                              herbs and spices known for their nutritional and healthy properties:                 Fitness Coffee conducted a recent test of over 150 volunteers ranging in age
a body that is begging for help. Fitness Coffee is an all natural                                                                                                                  from 20 to 50 years old. Each person drank three cups of Fitness Coffee for
product designed to replenish the body without changing your                                  Yerba Mate - Known for being rich in phenols and antioxidants
                                                                                                                                                                                   three months without changing their eating or fitness activities. During the
passion for coffee. With over 16 of the healthiest and most beneficial                        Licorice - Giving natural aid to the body in healing and dietary benefits due to     three months the following results were realized:
ingredients, Fitness Coffee is designed to replenish your body with                           its value as a demulcent and an expectorant
powerful antioxidants and nutrients.                                                                                                                                               •                              None of the participants gained weight
                                                                                              Peppermint and Sweet Mint - Mint is known to help relax the digestive                •                              70 persons lost from 2.5 pounds to 4.5 pounds
                                                                                              tract and inhibits the growth of certain bacteria. Other benefits attributed to
Fitness Coffee has many healthy supplements that support your                                 mint are the high manganese content and trace nutrients of iron, calcium, folate,    •                              45 persons lost from 4.5 pounds to 7 pounds
body to reach your fitness and overall health goals:                                          potassium, tryptophan, magnesium, omega-3 fatty acids, riboflavin and copper         •                              10 persons lost from 7 pounds to 11

• The sole patented health coffee on the market                                               Cinnamon - Digestive aid, may be helpful in treating diabetes, antibacterial
• Fitness coffee is 100% natural                                                              capabilities, stomach disorders and helps those suffering from type II diabetes




                                                                                                                                                                                  COMPARATIVE ANTIOXIDANT STUDY
                                                                                              decreasing blood glucose levels as well as triglycerides and cholesterol                                             FITNESS COFFEE
• Lower calories than artificially enhanced instant coffee (full of
  hydrogenated fats and sugars) due to the natural production                                 Bitter and Sweet Orange - Added to Fitness Coffee to facilitate weight loss
  process and all natural composition                                                         through naturally increasing the metabolism as well as to improve the body’s
                                                                                              thermogenesis to burn fat                                                                                             Red Wine (Cabernet)
• Over 300% more antioxidants than green tea and over 150%
  more antioxidants than a red wine Merlot                                                    Ginger - This powerful antioxidant stimulates the production of energy and
                                                                                              improved digestion to help with lowering cholesterol                                                                    Red Wine (Merlot)
Fitness Coffee has been known to:
   – Increase metabolism*    – Help you lose weight*                                          Cardamum - A high-end herb that drastically improves the body’s digestive
   – Increase Energy*        – Increase metabolism*                                           properties and stimulates metabolism                                                                                      Green Tea Infusion

                                                                                              Lemon Vervain - The natural herb is high in flavonoids and phenolic acids,
All   our products are all natural:                                                           which provides the body with high levels of natural antioxidants
                                                                                                                                                                                                                               Green Tea
•     No Artificial Additives       •           No artificial colorings
                                                                                              Chinese Star Anise - A diuretic, carminative and digestive, widely used in
•     No artificial flavors         •           No Preservatives                              tea infusion for colic and rheumatism
•     No added MSG                  •           No added Sugar
•     No GMO                                                                                  Green Anis - Shown to possess potent antimicrobial properties against                TASTE TEST
                                                                                              bacteria, yeast and fungal strains. Often used as a diuretic, tonic, sedative and
                                                                                                                                                                                   Fitness Coffee recently conducted a taste test among 100 different people
                                                                                              antispasmodic
Naturally Fitness Coffee is not a medicine and helps in weight                                                                                                                     ranging from 20 to 70 years old. The following results were realized:
control when taken in conjunction with a balanced (calorie)                                   Cloves - A carminative that improves peristalsis and digestion
controlled diet and moderate exercise.                                                                                                                                             • 68 persons (68%) said they prefer Fitness Coffee to their current brand
                                                                                              Rodiola Rosea - Enhances physical and mental stamina as well as speeds the           • 12 persons (12%) declared they would like to substitute their current
Fitness Coffee is the ultimate health drink to help you take care of                          cardiovascular and muscle energy recovery time. Used also as a general tonic           decaffeinated or coffee substitute with Fitness Coffee for the
                                                                                              to enhance energy and ease stress                                                      health properties
your mind and body.
                                                                                                                                                                                   • 18 persons (18%) chose to alternate between their current brand and
                                                                                              Turmeric - Benefiting the liver by stimulate the bodies ability to breakdown
                                                                                                                                                                                     Fitness Coffee
* The statements have not been evaluated by the FDA. This product is not intended to treat,   dietary fat as well as one of the most powerful natural healers known
  cure or prevent any disease

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Fitness Coffee. Healthy Patented 100% Natural Coffee with Herbs and Spices (NOT INSTANT!)

  • 1. About Fitness Coffee Fitness Coffee was the work of years of preparation, thousands of hours of research and hundreds of professional Italian coffee conesours. Like all great ideas, Irina Tanina and Giuio Micioini realized the missing product when ordering a normal cup of coffee at a local Italian coffee shop. The initials thoughts came from wondering why new innovation and new types of coffees have been so limited. These thoughts lead to asking how the natural antioxidants properites of coffee could be enhanced and turn in to a natural and functional drink. The temptation was there to cheapen the product, make it less healthy but the standard was set and the team did not give up until the goal Healthy Way To Start The Day was attained. Giulio Micioni studied Pharmacy at the world-renowned Bologna 100% Natural Product - Fitness Coffee is made up of 100% natural, University, which gave the team the tools to create perfect balance gourmet Italian blend of Arabica and Robusta bean coffee with of science and taste, while Irina Tanina set the stage to sale and herbs and spices designed for the active coffee drinker market the product around the world. Fitness Coffee was introduced to the market in September 2007 after four years of scientific and Gourmet Blend - Fitness Coffee is made with only the highest technical studies, the patent was awarded in June 2009 (n.0001361629). quality Arabica bean and Robusta bean for a true Italian taste By teaming up with local business leaders from various countries, Blind Taste Test - Over 150 people of various demographics were the product is being distributed through out Europe, Australia and included in the taste test: 68% said they would prefer Fitness Coffee North America, Fitness Coffee continues to see success wherever to their current coffee, an additional 12% said they would replace it goes. their current decaffeinated coffee and an additional 18% said they would alternate between their current coffee and Fitness Coffee Fitness Coffee is an all natural product manufactured in Bracciano, Lazio region of Italy. We take great pride in our product, our company Weight Loss Test – Of the 150 tested, only 16% did not see any and the benefits that you will receive when drinking Fitness Coffee: change in their weight and 83% lost between 2 and 11 pounds The all natural way to replenish your body’s needs through your without changing their daily diet or excercise activity daily cups of coffee. Fitness Coffee brings more energy, faster metabolism and an ample supply of antioxidants. Compare Fitness Patented Formula - 16 natural added herbs to help increase the Coffee Antioxidant and Fitness Coffee Energy Blends to other well- body’s ability to fight oxidation, increase the metabolism to burn known drinks known to be high in antioxidants. fat and increase the recovery time after workouts to help tone and purify the body for an increase of energy levels Antioxidants - 3.5 times the antioxidants of Green Tea and 1.5x the antioxidants of Red Wine ISO 9001 - Roasted and packaged in a certified facility Shelf Life - Each package is stamped with a production date and is GVM I.E. Teramo Italy good for at least two years of the production day fitnesscoffee.com Product Placement - Ideal to be sold in natural product, espressoprimaclasse.com vitamin/supplement and the grocery aisles of any store PO Box 100 | Bountiful, UT 84011 fitnesscoffeeusa.com
  • 2. Product Ingredients Results We live a fast paced life full of constant change, stress and High Quality Coffee Arabica and Robusta bean with all natural WEIGHT LOSS TEST uncertainty. This leads to sleep deprivation, poor nutrition and herbs and spices known for their nutritional and healthy properties: Fitness Coffee conducted a recent test of over 150 volunteers ranging in age a body that is begging for help. Fitness Coffee is an all natural from 20 to 50 years old. Each person drank three cups of Fitness Coffee for product designed to replenish the body without changing your Yerba Mate - Known for being rich in phenols and antioxidants three months without changing their eating or fitness activities. During the passion for coffee. With over 16 of the healthiest and most beneficial Licorice - Giving natural aid to the body in healing and dietary benefits due to three months the following results were realized: ingredients, Fitness Coffee is designed to replenish your body with its value as a demulcent and an expectorant powerful antioxidants and nutrients. • None of the participants gained weight Peppermint and Sweet Mint - Mint is known to help relax the digestive • 70 persons lost from 2.5 pounds to 4.5 pounds tract and inhibits the growth of certain bacteria. Other benefits attributed to Fitness Coffee has many healthy supplements that support your mint are the high manganese content and trace nutrients of iron, calcium, folate, • 45 persons lost from 4.5 pounds to 7 pounds body to reach your fitness and overall health goals: potassium, tryptophan, magnesium, omega-3 fatty acids, riboflavin and copper • 10 persons lost from 7 pounds to 11 • The sole patented health coffee on the market Cinnamon - Digestive aid, may be helpful in treating diabetes, antibacterial • Fitness coffee is 100% natural capabilities, stomach disorders and helps those suffering from type II diabetes COMPARATIVE ANTIOXIDANT STUDY decreasing blood glucose levels as well as triglycerides and cholesterol FITNESS COFFEE • Lower calories than artificially enhanced instant coffee (full of hydrogenated fats and sugars) due to the natural production Bitter and Sweet Orange - Added to Fitness Coffee to facilitate weight loss process and all natural composition through naturally increasing the metabolism as well as to improve the body’s thermogenesis to burn fat Red Wine (Cabernet) • Over 300% more antioxidants than green tea and over 150% more antioxidants than a red wine Merlot Ginger - This powerful antioxidant stimulates the production of energy and improved digestion to help with lowering cholesterol Red Wine (Merlot) Fitness Coffee has been known to: – Increase metabolism* – Help you lose weight* Cardamum - A high-end herb that drastically improves the body’s digestive – Increase Energy* – Increase metabolism* properties and stimulates metabolism Green Tea Infusion Lemon Vervain - The natural herb is high in flavonoids and phenolic acids, All our products are all natural: which provides the body with high levels of natural antioxidants Green Tea • No Artificial Additives • No artificial colorings Chinese Star Anise - A diuretic, carminative and digestive, widely used in • No artificial flavors • No Preservatives tea infusion for colic and rheumatism • No added MSG • No added Sugar • No GMO Green Anis - Shown to possess potent antimicrobial properties against TASTE TEST bacteria, yeast and fungal strains. Often used as a diuretic, tonic, sedative and Fitness Coffee recently conducted a taste test among 100 different people antispasmodic Naturally Fitness Coffee is not a medicine and helps in weight ranging from 20 to 70 years old. The following results were realized: control when taken in conjunction with a balanced (calorie) Cloves - A carminative that improves peristalsis and digestion controlled diet and moderate exercise. • 68 persons (68%) said they prefer Fitness Coffee to their current brand Rodiola Rosea - Enhances physical and mental stamina as well as speeds the • 12 persons (12%) declared they would like to substitute their current Fitness Coffee is the ultimate health drink to help you take care of cardiovascular and muscle energy recovery time. Used also as a general tonic decaffeinated or coffee substitute with Fitness Coffee for the to enhance energy and ease stress health properties your mind and body. • 18 persons (18%) chose to alternate between their current brand and Turmeric - Benefiting the liver by stimulate the bodies ability to breakdown Fitness Coffee * The statements have not been evaluated by the FDA. This product is not intended to treat, dietary fat as well as one of the most powerful natural healers known cure or prevent any disease