Making New Ways to Make with Masashi Kawamura

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Masashi Kawamura is the co-founder and creative director of PARTY Inc., a creative agency founded in 2011 with offices in Tokyo and New York. PARTY Inc. is recognized as one of the top digital agencies in the world, having won numerous awards including being ranked 4th in the Gunn Report as the most awarded digital agency worldwide. Kawamura's presentation advocates for experimenting with combining storytelling and technology to create engaging experiences, making different things by making things differently through creating your own tools, creative processes, and using technology in new ways.

Design Unterhaltung & Humor Technologie

Masashi Kawamura / CD & Co-Founder / PARTY Inc.
Making new ways to Make
FITC 2014 //

PARTY
!
CREATIVE LAB FOUNDED IN 2011
OFFICES IN TOKYO AND NEW YORK
!
GUNN REPORT: THE MOST AWARDED DIGITAL AGENCY OF THE WORLD 4TH PLACE
SPIKES ASIA: INDEPENDENT AGENCY OF THE YEAR 2012 & 2013
THE DIRECTORY: WORLD’S TOP DIGITAL AGENCY 2012 1ST PLACE

WE EXPERIMENT IN COMBINING
STORYTELLING & TECHNOLOGY
TO CREATE ENGAGING EXPERIENCES

MAKE DIFFERENT THINGS
BY MAKING THINGS DIFFERENTLY.
{ }

CREATE YOUR OWN TOOLS
CREATE A NEW CREATIVE PROCESS
USE TECHNOLOGY IN A DIFFERENT WAY
{ }

Music video made by 189 spinning discs. The project was
crowdfunded, and people were able to buy the actual discs.
Phenakistoscope Music Video > SOUR “Life is Music”
http://lifeismusic.jp

We opened a 3D photo booth & store in Harajuku. People were able
to get a 3D scan, and buy their mini figurines.
3D Photo Booth > “Omote 3D Shashin Kan”
http://www.omote3d.com

We created a concept car in collaboration with Toyota. The idea was
a more intuitive car that grows with the driver.
Concept Car > Toyota “FV2”
http://www.toyota-global.com/tokyoms2013/fv2/

We created life-sized Lady Gaga dolls, which had built-in bone
conduction speakers. Fans can hug the doll to listen to her album.
Doll Music Player > Lady Gaga “Gagadoll”
http://gagadoll.jp

3D Printed Music Video > Cut Copy “We are Explorers”
http://www.toyota-global.com/toytoyota/en/index.html
Music video made by 200 3D printed figurines. The 3D datas were
downloadable on Bit Torrent for the fans.

Anti-social Fashion line > Trident “FOCUS: Life Gear”
keeplifeinfocus.com
A fashion line made of radio frequency shielding fabric, that
disconnects all of your mobile device connections.

Thank you.
@masakawa | http://prty.jp | http://masakawa.com

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Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Karri Ojanen RBC Royal Bank of Canada Overview Over the past number of years companies have adopted the idea of customer-centricity. People across functions can fluently talk about the importance of paying special attention to end-user needs and overall customer experience. But innovation and forward-thinking ideas that connect both customer and business needs can’t simply be squeezed out of brainstorm sessions and sticky notes if the organization doesn’t learn how to effectively look outside of its own silos. In this session, Karri will show how to move from jumping to solutions to driving innovation by understanding the question first. Target Audience Designers, researchers, strategists, product managers, and technology leads Three Things Audience Members Will Learn Methodologies and tools to form insights out of a holistic understanding of customer challenges How to synthesize data to form a vision of the better future How to break the vision into manageable chunks that drive value for the business and the customer at every launch

Start by Understanding the Problem, Not by Delivering the Answer

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Alan Williams Imaginary Forces Overview During dailies as an intern at Imaginary Forces, Alan’s director, Karin Fong, would follow her animation feedback with one of the scariest and empowering questions of his career, “what do you think?” Over the last eight years, Alan’s transition from technician to creative director came from a dramatic shift in how he approached and answered that question. By examining larger conceptual principles to practical application in commercial and tv/film design, such as HBO’s Vinyl and Netflix’s Anne with an E, he will share hard-learned lessons that can empower you, whether in Photoshop, behind a camera, or pitching to clients, in developing and selling your creative voice. Target Audience Visual communicators eager to become more evocative storytellers Five Things Audience Members Will Learn ‘Method branding’ in a selfie culture O.C.D. (observe, collect, dissect) & the imagination The resuscitating power of rearrangement Pertinence vs pipeline: the crippling cage of routine Less pitching, more poetry

Cocaine to Carrots: The Art of Telling Someone Else’s Story

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Carl Sziebert Google Overview Innovation is defined as the process of making an idea into a good or service that creates value by meeting a need or solving a problem at scale. This talk explores ways to find inspiration from everyday sources, invest in skills that foster collaboration, and identify opportunities for impact. While leveraging the core principles of and learnings from designing products for real people, Carl will examine a number methods for building creativity and innovation into our everyday work. Target Audience For individual contributors looking to cultivate opportunities for impact and find the right time, space, and tools to innovate in our everyday work. Five Things Audience Members Will Learn A bottom-up approach to framing innovation within your daily work Identify and validate opportunities that make an impact Prioritize, prototype, and build understanding of the problems you are solving Collaborate locally and globally Seek, give, and apply feedback often

Everyday Innovation

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Chris Zacharias imgix Overview The average website loads over 1.5MBs of content per page, making over 75 requests. Many popular websites are serving over 5MBs just to load their homepages. And these numbers represent measurements taken AFTER compression is applied. The full weight of many popular websites is pushing 20+ MBs these days. In an era where performance truly matters to the end user experience, web developers need techniques to help curtail this bloat in data down the wire. No matter how well you optimize, there is no better way to than to delete things you do not need. How does one determine what is essential to the user experience and what is not? One answer Chris posits is to develop a hyper-lightweight version of your website which will provide critical insights into your specific performance priorities. This is a process that he has leveraged on many projects, in particular at YouTube to reduce the size of the video watch page from 1.5MBs to 100KBs. In this talk, Chris will take real-world web pages and show techniques for dramatically reducing their page weight and for identifying areas to optimize, while outlining the key steps to doing this well. Objective Learn a process for building a hyper-lightweight version of your website for establishing reasonable performance budgets, grounded in reality, to work from. Target Audience Web developers Assumed Audience Knowledge HTML, CSS, Javascript, some server-side awareness. Level Intermediate Five Things Audience Members Will Learn How to analyze a web page for performance issues A holistic approach to deconstructing an existing website A clear process for building a hyper-lightweight version of your website Translating your findings into real performance priorities Establishing a realistic performance budget

HyperLight Websites

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Michael Fullman VT Pro Design Overview An exploration of the process of creation. We live in a time where technology and inspiration are more readily available and accessible than ever before. That being said we also live in a time that mostly highlights the successes of projects and process. In this particular talk Michael wants to touch on the process of creation with technology at VT Pro, to further explore a full circle approach to inspiration and creation where often times our next project is inspired by something learned in the process of creating something else. By exploring what went wrong and what went right in a number of different projects he’s created, Michael will touch on points where inspiration can be found in this world of seemingly endless technology; the importance of collaboration; what can be learned from the moments that don’t necessarily go as planned; and how often projects come close to failure than the audience ever knows. Lastly he wants to touch on the process of finding personal inspiration to inspire an audience, and the momentum to push further that comes from their energy. Objective Things often don’t go as planned, but often that’s the fun part. Target Audience Creative technologists and experience designers Five Things Audience Members Will Learn Collaborative process Giving personality to a piece of technology How to learn from the unexpected We all start somewhere (the journey is just as important as the destination) Everything is possible now

Everything is Terrifying

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Sands Fish MIT Media Lab Overview Today, the environments that humans occupy in space are designed for survival. Humans are carefully shuttled to and from space, and during their relatively short stays, they are provided with minimum supplies to remain alive and able to perform experiments. As we begin to plan less for short visits and more for life in space (such as a six to eight month trip to Mars and beyond) the question becomes: What does human culture look like in space? This talk will explore how human culture, design, and creativity might evolve as we begin to live in space, and the unique environmental conditions that might guide us in certain directions, just as the environment on Earth has. It will discuss space tourism, living in zero gravity, and some experiments in art and design that hint at future aesthetics. Objective Convey what opportunities exist at the outset of a more democratized New Space age, and call out the aesthetics, ethics, and cultural frontiers we find ourselves faced with at the end of the second decade of this century. Target Audience Those interested in the future of human life in space Five Things Audience Members Will Learn The history of human culture in space Unique design constraints and considerations when designing for zero gravity The experience of flying in a zero-g flight The aesthetics at play in human spacefaring — (what has been) New forms, new materials, new ideas — (what might be)

Post-Earth Visions: Designing for Space and the Future Human

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Lindsay Munro Adobe XD Overview Your social network could be more valuable than the work you’re doing today, because it could (and should) lead to the opportunities you get tomorrow. Your next post could result in your next recommendation, job, collaboration, exhibit, and next level experience. In this session, you’ll learn how to hone and build your online social media presence to attract brands and engage in the modern-day endorsement deal. Get a behind-the-scenes perspective on the things brands look for in creative profiles and the rules of engagement. Objective Teach the ins and outs of what it means to be a creative social influencer. Target Audience Creatives looking to up level their social media presence and strike brand partnerships. Things Audience Members Will Learn How to set yourself up for “success” on social media The importance of working with the right brands Figuring out compensation and negotiating contracts The ins and outs of disclosure and liability How to not mess it up

The Rise of the Creative Social Influencer (and How to Become One)

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Amelie Rosser Jam3 Overview For the past two years Jam3 worked alongside Joy Kogawa and the NFB to create East of the Rockies, an augmented reality storytelling experience. East of the Rockies is the first interactive AR game of its kind. The story takes users through a piece of Canadian history where Japanese Canadians were forced to leave their homes and live at internment camps during WWII. This talk will cover the creation of the game: from concept and storyboarding, to the development process in Unity and various challenges and questions to consider from a creator’s perspective. Objective To let the audience in on the behind the scenes of developing an AR experience like East of the Rockies. Target Audience For those interested in Augmented Reality storytelling and game development. Five Things Audience Members Will Learn AR techniques using Unity Storytelling in AR Prototyping interactions in AR Game state management using Unidux Game optimization techniques in Unity

East of the Rockies: Developing an AR Game

FITC

The Knowledge Society: Three Talks About the Future Futurism Innovation Science Isabella Grandic The Knowledge Society Overview Join three incredible, young, and brilliant minds as they present their findings on topics that we’ll all have to deal with in the not so distant future. This series of talks will explore how exponential technologies like synthetic farming, nanotechnology, and quantum computing can be used to solve some of the world’s most difficult problems. The speakers are all students of The Knowledge Society (TKS), a human accelerator for high school students designed to help them impact billions. TKS encourages students to take risks and think big. Ayaan Esmail‘s talk will cover creating a proactive healthcare system

Creating a Proactive Healthcare System

FITC

R.C. Woodmass Crescendo Overview The reports are in: how we relate to technology directly affects how we relate to other humans, to our environments, and to ourselves. Are we headed for a technological dystopia, where robots are in charge and empathy is just a word for the history books? Not necessarily! Learn how the interfaces we interact with can teach us how to be better communicators, increase our understanding of each other, and how product design might be the key to building a positive future for all. Objective Directly address fear and skepticism about technology, inspiring all who design and build tech to think more empathetically when building UX and UI. Target Audience Product designers, HR specialists, and anyone skeptical about technology Three Things Audience Members Will Learn How to create user interfaces that are flexible enough to include everyone, even if they can’t keep up with all the different identities and new labels that people are using What is conversation design, and how it has the power to teach people how to communicate How AI has the potential to be more inclusive than previous data analysis systems, if we leverage its weaknesses to the human advantage

World Transformation: The Secret Agenda of Product Design

FITC

Matt Swoboda Notch Overview The adoption of real-time technologies and workflows for content creation is a seismic shift in the world of video/graphics. It has a fundamental effect on not just on render times but on the entire creative process. In this session hear from someone who has been using realtime graphics for creative work for almost 20 years, and his experiences in applying it to productions such as the Ed Sheeran world tour and Cirque du Soleil. Objective Give the audience an overview of what really is capable in a real-time workflow today, and where things are headed. Target Audience Anyone who wants to take confident steps in the direction of real-time motion graphics, especially within the live, installation and AR fields. Five Things Audience Members Will Learn How does real-time change the creative and production process Limitations – where does it work, where doesn’t it make sense What real-time graphics are capable of today What happens on a rock’n’roll tour bus What DOESN’T happen on a rock’n’roll tour bus

The Power of Now

FITC

Hasan Ahmad Aquent DEV6 Overview PWAs are a newly emerging delivery format for web, desktop apps. The fact that they can be installed on a client device and behave like natively installed apps means that special care should be taken when designing and building these types of apps, above and beyond a typical browser-only web application. One of the most important (potential) differentiators in the user experience of a PWA app vs a traditional web app is the ability to provide a high-performance UI because of their ability to do things like cache resources offline, including entire pieces of Web UI code, and the use of background services. In this talk we are going to do an exhaustive overview of the entire landscape of building PWAs from a performance-first perspective. Target Audience Web development teams Assumed Audience Knowledge Web Development fundamentals Objective Large enterprise applications Five Things Audience Members Will Learn Why PWA’s require performance engineering What tools are available to measure performance metrics Offline caching strategies Host device considerations: desktop and mobile Taking advantage of background code: Service Workers

High Performance PWAs

FITC

Bhavana Srinivas Netlify Overview A new web stack has emerged. A stack powered by modern browsers, API economy and Git based workflows. A stack that is not tied to specific technologies. A stack that takes into account both developer experience while building the application, and user experience when interacting with the application. A stack that delivers better performance, higher security, and lower cost of scaling for web applications. In this talk, Bhavana will dive more into the architecture and best practices for building performant web applications using the JAMstack Objective Educate the audience about the JAMstack and why it powers performant sites Target Audience Web stakeholders who want fast, secure and performant websites Assumed Audience Knowledge Built a website/interacted with sites Five Things Audience Members Will Learn What is the JAMstack The ecosystem around the JAMstack How to improve the performance of your site built on the JAMstack Example sites built on this architecture Resources and best practices

Rise of the JAMstack

FITC

Midge “Mantissa” Sinnaeve Mantissa Overview Midge will be speaking about his experience of switching to open source applications for his freelance work. From ditching expensive software subscriptions to going down the linux rabbit hole, he’ll take you along for the ride and show you some cool stuff along the way. It’s an in-depth look at what happens when your digital tools become an extension of yourself and how that can in turn inspire you to get better as an artist and find your style. Objective Taking a critical look at how you work and why. Target Audience (Motion) designers, 3D & VFX artists Four Things Audience Members Will Learn Open Source Design Tools Self-criticism Inspiration Letting go

From Closed to Open: A Journey of Self Discovery

FITC

Studio Macouno has been realizing post industrial projects for two decades. Though they’re very busy doing things like creating generative shavers for Philips and designing life size 3D printed petition elephants, those are but a fraction of what they would like to do. In this talk Dolf will explore the projects they just don’t have time for. The things the studio would love to do but can’t do on it’s own. The things that are way out there… Those that don’t seem possible, or are just too much work. The dreams that they think are a bit too much, but they just might do anyway. Objective Finding, funding and founding cooperatives for creative futurist projects. Target Audience People interested in making things today that seem ideas for tomorrow. Five Things Audience Members Will Learn Some about generative design 3d printing Art Running projects And making things happen

Projects Ain’t Nobody Got Time For

FITC

Mehr von FITC (20)

Cut it up

Designing for Digital Health

Profiling JavaScript Performance

Surviving Your Tech Stack

How to Pitch Your First AR Project

Start by Understanding the Problem, Not by Delivering the Answer

Cocaine to Carrots: The Art of Telling Someone Else’s Story

Everyday Innovation

HyperLight Websites

Everything is Terrifying

Post-Earth Visions: Designing for Space and the Future Human

The Rise of the Creative Social Influencer (and How to Become One)

East of the Rockies: Developing an AR Game

Creating a Proactive Healthcare System

World Transformation: The Secret Agenda of Product Design

The Power of Now

High Performance PWAs

Rise of the JAMstack

From Closed to Open: A Journey of Self Discovery

Projects Ain’t Nobody Got Time For

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Making New Ways to Make with Masashi Kawamura

1. Masashi Kawamura / CD & Co-Founder / PARTY Inc. Making new ways to Make FITC 2014 //

3. PARTY ! CREATIVE LAB FOUNDED IN 2011 OFFICES IN TOKYO AND NEW YORK ! GUNN REPORT: THE MOST AWARDED DIGITAL AGENCY OF THE WORLD 4TH PLACE SPIKES ASIA: INDEPENDENT AGENCY OF THE YEAR 2012 & 2013 THE DIRECTORY: WORLD’S TOP DIGITAL AGENCY 2012 1ST PLACE

4. WE EXPERIMENT IN COMBINING STORYTELLING & TECHNOLOGY TO CREATE ENGAGING EXPERIENCES

6. MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY. { }

7. CREATE YOUR OWN TOOLS CREATE A NEW CREATIVE PROCESS USE TECHNOLOGY IN A DIFFERENT WAY { }

8. CREATE YOUR OWN TOOLS

9. Music video made by 189 spinning discs. The project was crowdfunded, and people were able to buy the actual discs. Phenakistoscope Music Video > SOUR “Life is Music” http://lifeismusic.jp

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15. CREATE A NEW CREATIVE PROCESS

16. We opened a 3D photo booth & store in Harajuku. People were able to get a 3D scan, and buy their mini figurines. 3D Photo Booth > “Omote 3D Shashin Kan” http://www.omote3d.com

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21. We created a concept car in collaboration with Toyota. The idea was a more intuitive car that grows with the driver. Concept Car > Toyota “FV2” http://www.toyota-global.com/tokyoms2013/fv2/

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24. USE TECHNOLOGY IN A DIFFERENT WAY

25. We created life-sized Lady Gaga dolls, which had built-in bone conduction speakers. Fans can hug the doll to listen to her album. Doll Music Player > Lady Gaga “Gagadoll” http://gagadoll.jp

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27. 3D Printed Music Video > Cut Copy “We are Explorers” http://www.toyota-global.com/toytoyota/en/index.html Music video made by 200 3D printed figurines. The 3D datas were downloadable on Bit Torrent for the fans.

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30. Anti-social Fashion line > Trident “FOCUS: Life Gear” keeplifeinfocus.com A fashion line made of radio frequency shielding fabric, that disconnects all of your mobile device connections.

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34. CREATE YOUR OWN TOOLS CREATE A NEW CREATIVE PROCESS USE TECHNOLOGY IN A DIFFERENT WAY { }

35. MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY. { }

36. Thank you. @masakawa | http://prty.jp | http://masakawa.com

Making New Ways to Make with Masashi Kawamura

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Making New Ways to Make with Masashi Kawamura