2. GamrRank
• Is
a
two
(ered
system
for
gaming
reputa(on
• Tier
1
Consumer
facing
GamrRank.com
• Tier
2
Developer
facing
engagement
pla@orm
to
promote
content
and
reward
for
ac(vity
Wednesday, 21 November, 12
4. What
does
the
gamer
do?
• Gamers
sign
up
and
associate:
• Gaming
profiles
=
PLAY XBL PSN STEAM
• Social
accounts
=
SAY FB Tw Twitch,tv
• Community
given
kudos
=
RESPECT Respect
• Example
connec5ons
Wednesday, 21 November, 12
6. GamrRank
• ALLOWS
GAMERS
TO: • ALLOWS
BRANDS
TO:
• Be
Rewarded
for
being
part
of
a
• Segment
their
community
gaming
community
• Reward
their
community
• Compare
their
reputa=on
with
segments
differently
their
friends
by
game
and
network • Challenge
their
community
• Challenge
their
peers
• Drive
relevant
content
• Discover
relevant
gaming
• Mone=ze
through
targeted
content
marke=ng
• Purchase
games
that
they
do
not
have
in
their
porBolio
Wednesday, 21 November, 12
7. Mega
Trends
• Mobile
phones,
ease
of
use
of
video
capture/
edi=ng
soJware
and
YouTube
have
allowed
everyone
to
put
their
gaming
feats
up
online
• For
the
gamer,
discovery
of
new
cool
games
on
any
plaBorm
is
hard
• As
a
developer
how
do
I
get
my
game
in
front
of
people
in
an
efficient,
engaging
and
rewarding
way?
• Cost
of
acquisi=on
is
sky
rocke=ng
Wednesday, 21 November, 12
8. GamrRank
Challenges
• Developers
can
reward
gamers
in
a
targeted
and
engaging
way
• Medals
are
meta
achievements
across
mul=ple
games
and
social
ac=vi=es
• Video
Challenges
ask
the
YouTube
genera=on
to
go
and
promote
content
in
a
fun
and
rewarding
way
• Both
mechanisms
can
reward
the
gamer
with
real
world
and
digital
goods
Wednesday, 21 November, 12
9. Medals
• Select
the
game,
achievements
and/or
social
components
you
wish
to
reward
• Add
as
many
as
you
like
in
any
combina=on
• Upload
art
that
is
fiTng
for
your
Medal
• Select
whether
you
wish
to
reward
everyone
who
completes,
your
own
hand
picked
selec=on
or
a
random
selec=on
• Give
us
a
list
of
redeem
codes
or
one
single
code
and
the
amount
of
rewardees
• Describe
where
you
want
your
rewardees
to
go
• Push
it
live!
• GamrRankers
complete
the
required
ac=vi=es
and
are
Rewarded
Wednesday, 21 November, 12
10. An
Example
-‐
Mass
Effect
• We
want
to
reward
Mass
Effect
fans
who
have
bought
all
three
games
and
talked
about
us
socially
Wednesday, 21 November, 12
11. An
Example
-‐
Mass
Effect
Step
2
-‐
Upload
your
art
Wednesday, 21 November, 12
12. An
Example
-‐
Mass
Effect
Step
3
-‐
Select
Your
Ac=ons
Req’d
Wednesday, 21 November, 12
13. An
Example
-‐
Mass
Effect
Step
4
-‐
Select
Your
Reward
Method
Wednesday, 21 November, 12
14. An
Example
-‐
Mass
Effect
Step
5
-‐
Check
it
and
Set
it
Free
Wednesday, 21 November, 12
15. Summary
• Target
gamers
with
Rewards
for
being
who
they
are
-‐
Gamers
• Target
users
far
beKer
than
any
other
pla@orm
• Segment
your
own
audience
in
ways
that
no
one
else
can
• Understand
your
social
media
audience
Wednesday, 21 November, 12
