Katharine Robinson @TheSourceress presents her top tips for using twitter in recruitment at our December Direct Sourcing event

1. TWITTER &
RECRUITING
DIRECT SOURCING – THE FIRM, 13TH DECEMBER 2011
KATHARINE ROBINSON
@THESOURCERESS

2. TWITTER &
RECRUITING
No. 1 Piece of wisdom
Common Mistakes
5 things I couldn’t use Twitter without – all Free

3. #1 PIECE OF WISDOM
Be a person first.

4. COMMON
MISTAKES

5. COMMON MISTAKES
1. REPLIES & MENTIONS
Replies and Mentions are different

6. COMMON MISTAKES
1. REPLIES & MENTIONS
Replies and Mentions are different

7. COMMON MISTAKES
2. INCOMPLETE BIO
No eggs please, we’re British
Full name – what are you trying to hide?
Link to something
• LinkedIn profile
• Company website
• Vacancies on company careers site

8. COMMON MISTAKES
3. ABANDONING YOUR PROFILE
Sometimes Twitter just isn’t for you. Accept it and move on.
• Delete your profile, or
• Leave a tweet explaining that you won’t be using Twitter anymore
• Also leave a tweet letting people know how they can contact you

9. COMMON MISTAKES
4. BADLY DONE AUTOMATION
You either use Twitter or you don’t.
Spamming – if you use twitterfeed or dlvr.it please check
your settings!
Badly covers up profile abandonment – e.g. Tweets from
LinkedIn
Broadcasting
Auto DMs

10. COMMON MISTAKES
5. DIRECTIONLESS PURSUIT OF
FOLLOWERS
“If we put a number on it, people will try to make the number
go up.” ~ Seth Godin
“Not everything that can be counted counts, and not
everything that counts can be counted.” Albert Einstein
“If you build it, they will come.” ~ Field of Dreams
… or will they?

11. TWEETING
CHECKLIST
Remember - @replies and @mentions are different
Complete your bio
Don’t just abandon Twitter
Be in control of your automation or don’t use it
Don’t let your follower count get you down (or excite you too
much)

12. TOOLS

13. I CAN’T LIVE WITHOUT
1. TWITTER CLIENT
CoTweet
Hootsuite
TweetDeck
Etc…
See lots of information
• Lists
• Searches
• Mentions &DMs
Schedule messages
Track Stats

14. I CAN’T LIVE WITHOUT
2. TWITTER ON MY MOBILE
More than 50% of tweets come from mobile devices
Twitter is rolling out the new “fly” design to make what you see on
the web in line with what you see on your phone.
No smart Phone?
dabr.co.uk

15. I CAN’T LIVE WITHOUT
3. LISTS
It’s easy to miss things when you follow a lot of people
You can follow someone on a private list without them
knowing
Make lists that will be useful to people – demonstrate your
expertise
Great Tool:
Formulists.com

16. I CAN’T LIVE WITHOUT
4. SEARCH TOOLS
Search Tweets: http://search.twitter.com
Search Names & Bios: followerwonk.com

17. I CAN’T LIVE WITHOUT
5. MEASUREMENT TOOLS
Click tracking
Google Analytics
Other Great tools:
• TweetStats.com
• WhoRetweets.me

18. THOSE TOOLS
AGAIN…
Twitter Clients
• CoTweet
• Hootsuite
• Tweetdeck
Mobile Apps
• Twitter for Android or iPhone
• Dabr.co.uk
Lists
• Formulists.com
Search tools
• Search.twitter.com
• Followerwonk.com
Measurement
• Bit.ly
• Google Analytics
• WhoRtwettes.me

19. ANY
QUESTIONS?
KATHARINE@SOURCERESS.CO.UK
@THESOURCERESS