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Building Capability 2012- Content led marketing

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Emma Mirrington
Emma Mirrington

Matt Alder runs a session on Content led marketing at our Building Capability Conference 2012

BusinessTechnologie
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+ Content Matt Alder ©MetaShift 2012
+ @mattalder © MetaShift 2012
+ We have a problem! © MetaShift 2012 © MetaShift 2012
© MetaShift 2012
© MetaShift 2011
+ What’s Changed? Social Proof Sharing SEO Mobility Employer Brand © MetaShift 2011
+ Social Proof © MetaShift 2011
+ Social Proof © MetaShift 2012
+ Sharing Y = C *2^X
+ Professional Sharing © MetaShift 2012
+ Social Graphs
+ SEO © MetaShift 2012
+ Mobility © MetaShift 2012
+ Brand – Authentic Content © MetaShift 2012
+ Brand – What most companies do! © MetaShift 2012
+ What, Where, When, How © MetaShift 2012 © MetaShift 2012
+ What Owned Curated User Generated (Two types!) © MetaShift 2011
+ When? Awareness Attraction Persuasion Engagement © MetaShift 2012
+ How?  Original Content  Curated Third Party Content  Curated Internal Content  Internal Generated Content (Apps, Competitions etc)  Content Buckets  Individual Recruiters © MetaShift 2012
+ Curation – Third Party Content © MetaShift 2012
+ Where
+ You Tube © MetaShift 2012
+ Facebook © MetaShift 2011
+ LinkedIn Sharing & Sourcing Social LinkedIn Branding & Advertising Findability © MetaShift 2012
+ Twitter © MetaShift 2012
+ Portability © MetaShift 2012
+ Format © MetaShift 2012
+ Free Resources © MetaShift 2012 © MetaShift 2012
+ Free Resources  Webinar http://bit.ly/Mattwebinar  Whitepaper Mobile Recruiting Guide 2012 © MetaShift 2012
Digital Mobile Social Recruitment Strategy matt@metashift.co.uk

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Building Capability 2012- Content led marketing

  • 1. + Content Matt Alder ©MetaShift 2012
  • 2. + @mattalder © MetaShift 2012
  • 3. + We have a problem! © MetaShift 2012 © MetaShift 2012
  • 4.
  • 7. + What’s Changed? Social Proof Sharing SEO Mobility Employer Brand © MetaShift 2011
  • 8. + Social Proof © MetaShift 2011
  • 9. + Social Proof © MetaShift 2012
  • 10. + Sharing Y = C *2^X
  • 11. + Professional Sharing © MetaShift 2012
  • 12. + Social Graphs
  • 13. + SEO © MetaShift 2012
  • 14. + Mobility © MetaShift 2012
  • 15. + Brand – Authentic Content © MetaShift 2012
  • 16. + Brand – What most companies do! © MetaShift 2012
  • 17. + What, Where, When, How © MetaShift 2012 © MetaShift 2012
  • 18. + What Owned Curated User Generated (Two types!) © MetaShift 2011
  • 19. + When? Awareness Attraction Persuasion Engagement © MetaShift 2012
  • 20. + How?  Original Content  Curated Third Party Content  Curated Internal Content  Internal Generated Content (Apps, Competitions etc)  Content Buckets  Individual Recruiters © MetaShift 2012
  • 21. + Curation – Third Party Content © MetaShift 2012
  • 22. + Where
  • 23. + You Tube © MetaShift 2012
  • 24. + Facebook © MetaShift 2011
  • 25. + LinkedIn Sharing & Sourcing Social LinkedIn Branding & Advertising Findability © MetaShift 2012
  • 26. + Twitter © MetaShift 2012
  • 27. + Portability © MetaShift 2012
  • 28. + Format © MetaShift 2012
  • 29. + Free Resources © MetaShift 2012 © MetaShift 2012
  • 30. + Free Resources  Webinar http://bit.ly/Mattwebinar  Whitepaper Mobile Recruiting Guide 2012 © MetaShift 2012
  • 31. Digital Mobile Social Recruitment Strategy matt@metashift.co.uk