Going Out With Disney

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Josh Williams

Technologie

GOING OUT
with DISNEY

On the Twi ers: @jw

Can we use real world
connections to inspire people
to discover and share
amazing places?

At Launch

• Over 200 custom stamps across
6 American theme parks.
• 1000 percent increase in sharing
check-ins with Twitter and Facebook
• 700 percent increase in photos
added at Disneyland spots

The Chaenge

• 850,000 Disneyland APs
• Surprise and Delight
at unexpected times.
• Move the Super Fans to the Valleys

Results

• 50 Percent Redemption
• Relocated APs to the lesser visited
California Adventure Theme Park
and away from high trafﬁc attractions
during peak hours.

Moving Forward

• Redemption rate can be higher
• Improve onboarding for new
Gowalla users within Disney Parks
• Increase visibility
beyond social media channels.

New Peaks

Surprise and delight your
fans and they’ll simply
come back for more.

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Going Out With Disney

1. GOING OUT with DISNEY On the Twi ers: @jw

2. The Inspiration

4. Can we use real world connections to inspire people to discover and share amazing places?

5. Landmarks

6. F tba Stadiums

7. Baseba Stadiums

8. Airports

9. Walt Disney World

10. It’s A Sma World

11. At Launch • Over 200 custom stamps across 6 American theme parks. • 1000 percent increase in sharing check-ins with Twitter and Facebook • 700 percent increase in photos added at Disneyland spots

12. The Chaenge • 850,000 Disneyland APs • Surprise and Delight at unexpected times. • Move the Super Fans to the Valleys

13. ElecTRONica

14. Results • 50 Percent Redemption • Relocated APs to the lesser visited California Adventure Theme Park and away from high trafﬁc attractions during peak hours.

15. Moving Forward • Redemption rate can be higher • Improve onboarding for new Gowalla users within Disney Parks • Increase visibility beyond social media channels.

16. ElecTRONica

17. New Peaks Surprise and delight your fans and they’ll simply come back for more.

Going Out With Disney

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