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Firepole Marketing and Small Business, BIG Vision present:



        Results of the
         Semi-Local
       Business Survey
Firepole Marketing
www.FirepoleMarketing.com

Small Business, BIG Vision
www.sbbv.com
© Firepole Marketing 2011. Some rights reserved.

You may republish excerpts from this special report as long as they are
accompanied by an attribution link back to www.FirepoleMarketing.com.
Do you make some of your money
locally, and some of your money
remotely, or online?

If you answered “yes” to this
question, then you’re Semi-Local.
In October 2011, we surveyed 153 people; 107
were already Semi-Local, and 46 aspired to be:

    46


                                          31
                             27

                18
                                                                    12
                                                       5


  I'm not   Been Semi- Been Semi- Been Semi- Been Semi- Been Semi-
Semi-Local Local for less Local for 1-2 Local for 2-5 Local 6-8 Local for 9
    yet     than 1 year      years         years        years    years or
                                                                  more
We asked questions to find out what
was really involved in becoming and
being Semi-Local.

This report contains their answers
to those questions.
Part 1
Who were the
respondents?
How old are the respondents?
                                      33%

                                              29%
                                   25%
            21%
               20%
                           18%                   18%


 11%                   11%
                                                               8%

                                                          4%
       2%

  18 - 24   25 - 34     35 - 44    45 - 54    55 - 64     65+
             Aspiring Semi-Local   Currently Semi-Local
Are the respondents male or female?

       71%

                    60%



                                                     40%

                                          29%




             Male                             Female
             Aspiring Semi-Local   Currently Semi-Local
What is your marital status?

                                       55%

                                    46%




            25%
    22%
                15%
 11%                    11%
                                                 7%
                              3%                      3%
                                                             0% 2%

  Single       In a     Domestic    Married    Divorced     Widowed
           relationship Partner
              Aspiring Semi-Local    Currently Semi-Local
Do you have children under 18 living with you?

                                          79%
                                                     70%




                   30%
       21%




             Yes                                No
             Aspiring Semi-Local   Currently Semi-Local
What is the highest level of education that you
have completed?
                                                 68%




                                                    33%        32%

                            18%
                         14%                                 14%
       7%                                  7%
              4% 3%
  0%                                  0%

High School Trade or       Some      Associate   Bachelor Graduate or
graduate or vocational    college     degree      degree professional
equivalent   degree                                         degree
               Aspiring Semi-Local    Currently Semi-Local
Part 2
About their
Businesses
How do you currently earn the majority of
your income?
                                             52% 51%




                24% 22%
        20%
                               13%
  11%
                                     4%                           3%
                                                             0%

 Freelancing   Full-time       Part-time   Self-employed Unemployed /
               employed        employed    / Own business   Other
               Aspiring Semi-Local    Currently Semi-Local
What kind of business are you in?


                                                50%
                                          46%

                                                           37%


                                                                 25%

                        15% 16%
         8%
   2%

 Products (B2B)       Products (B2C)    Services (B2B)   Services (B2C)
                  Aspiring Semi-Local   Currently Semi-Local
How many hours do you spend working (or
earning an income) per week?
                                               24%
                                                 23%
            22%
                                     21%
                                   20%
                           16%                               15%
                                                                     13%
                        11%                               11%
 9%
              7%
      5%                                                           4%



Less than   10-19        20-29      30-39       40-49      50-59   60 or
10 hours    hours        hours      hours       hours      hours   more
                                                                   hours
                  Aspiring Semi-Local       Currently Semi-Local
What is your take-home income in round
numbers?
                        39%


    25%                               27%
                            23%
            21%
 18%
                13%                 14%
                                                     10%
                                                4%          4%
                                                                 2%

 Less than Between     Between     Between    Between        Over
  $20,000 $20,000 and $40,000 and $60,000 and $100,000     $200,000
            $40,000     $60,000    $100,000     and
                                              $200,000
              Aspiring Semi-Local   Currently Semi-Local
How many different business lines or income
sources do you have?

            33.3%
                         28.0%



   17.2%

                                           11.8%
                                                     9.7%




    1        2              3               4      5 or more
                    Currently Semi-Local
Part 3
Motivations
Why did/do you want to become Semi-Local?

   87% 84%

                        71%
                              66%
                                                                      58%
                                                                53%
                                                  43%

                                            24%




 To increase my     To reduce reliance To reduce reliance To create flexibility
     income         on a single source on a geographic         in my life
                        of income            area
                  Aspiring Semi-Local      Currently Semi-Local
What results are/were you expecting?

   Responses showed some similarities between the
   expectations of both categories of respondents, and
   some differences. Both groups spoke of greater sales,
   increased revenues, and the stability, security and
   freedom offered by diversification.
   The noteworthy difference was that whereas
   respondents who aspired to Semi-Local status
   emphasized the expectation of rapid growth and
   passive income, the expectations of those who had
   successfully achieved Semi-Local status were of
   generating slow, gradual growth, with a greater
   emphasis on the expected need for hard work.
What results did you actually get?

   A few respondents were pleasantly surprised at the
   rapid growth of their business and income, and a few
   more were disappointed that their expected results
   have not yet materialized.
   The majority of those who have successfully achieved
   Semi-Local status, however, indicated that their
   expectations of slow but steady growth leading to
   greater diversification and stability were validated by
   their experiences.
Part 4
Becoming
Semi-Local
In what way do you expect to/did you become
Semi-Local?
        60%




  29%                            28%
                       19%                                       17%
                 16%
                                       11%       10%
                                                                       7%
                                                       3%

 Same offer,   Related offer, Related offer, Different offer, Different offer,
 new market    same market new market same market new market
               Aspiring Semi-Local       Currently Semi-Local
What is the impact of being Semi-Local on
overall revenues (expectations and results)?
                                             53%

                                                   44%

                                                              33%

                                                                    23%
                                    18%

        7%      7% 8%          7%
   0%

  Much less      Less         The same        More           Much more
              Aspiring Semi-Local     Currently Semi-Local
What is the impact of being semi-local on
overall costs (expectations and results)?
                              50%
                                    44%

                                             33%

                     23%
               17%                                 17%
        13%

                                                                   4%
   0%                                                         0%

  Much less      Less         The same        More           Much more
              Aspiring Semi-Local     Currently Semi-Local
How much time is required to be ready to
“launch”?
                                                              30%
                              27%
                     25%
                                                                    24%
        21%

  17%          17%
                                                   15%
                                    14%
                                             10%




 0-19 hours   20-40 hours    40-60 hours   60-100 hours      100+ hours
              Aspiring Semi-Local     Currently Semi-Local
In the last year, have you purchased courses or
information about becoming Semi-Local?
  57% 58%




                               17%                                15%
                 9% 8%               8%       9% 10%         9%


 No, just free Yes, up to $100 Yes, between Yes, between     Yes, over
 information                  $101 and $500 $501 and          $1,500
                                               $1,500
               Aspiring Semi-Local    Currently Semi-Local
Are you getting/did you get professional help
in order to become Semi-Local?
                                                                        63%


                                                                  43%


  27%

        12%                        13% 12%
                   10% 9%
                                                   7%
                                                        3%

I participate in I work with a I have a coach/ I've hired staff     No
   a training general coach/ consultant for specifically for
   program         consultant        this            this
                 Aspiring Semi-Local       Currently Semi-Local
How much money did you invest to achieve
Semi-Local status?
   42.9%




                                                         22.6%
                 16.7%

                                9.5%             8.3%



Less than $500 $500-$1,000 $1,000-$2,000 $2,000-$5,000   $5,000+
                          Currently Semi-Local
So far, what has been your biggest
difficulty/challenge in getting started?
   Respondents who aspire to Semi-Local status point to
   several major challenges to getting started:
        Lack of technical skills;
        Lack of strategic understanding as to what
         actions they should take;
        Lack of time to do the necessary work;
        Lack of motivation to remain patient and
         persevere in the face of setbacks;
        Lack of financial resources.
In which areas do/did you need the most help?

   Respondents who aspired to be Semi-Local indicated
   the need for help with marketing and strategic
   direction, technical implementation, specific skills
   such as copywriting and coding, and legal and
   accounting issues.
   Respondents who had already achieved Semi-Local
   status most frequently indicated that they should
   have realized that they could do it sooner. The also
   indicated that they would have benefited from more
   coaching and expert input, and more technical
   training relating to online marketing.
Part 5
Lessons
Learned
How hard was it to become semi-local?

                          53.6%




             20.2%
                                            11.9%
   7.1%                                               7.1%


 Very hard   Hard      Same as any          Easy    Very easy
                       other project
                     Currently Semi-Local
What was the biggest benefit of becoming
Semi-Local?
   Respondents who had achieved Semi-Local status
   indicated several major benefits of the transition:
       Increased sales, greater revenues, and more
        profits to their bottom lines;
       “Opened up a whole new world”;
       Flexibility, freedom and more available time;
       Credibility, and recognition as an “expert”;
       Confidence.
What was the biggest unexpected benefit of
becoming Semi-Local?
   Respondents who had achieved Semi-Local status
   indicated several unexpected benefits as well:
       Support and help from clients unrelated to the
        respondent’s main business activities;
       “Personal satisfaction and increased skills”;
       “Getting my voice out there in the community”;
       Unexpected business opportunities;
       “FREEDOM!”
What lesson or experience do you have to
impart to others who are about to embark on
the same undertaking?
   “It will take more than you think it will. Financially,
   and physical effort. But it’s definitely worth it.”
   “Researching the market and competition is
   important but getting in front of the client is number
   one.”
   “Get more help at the start.”
   “It takes far more time than you are expecting, but it
   is also engaging and exciting if it is your dream.
   Budget your time and stick to it.”
What lesson or experience do you have to
impart to others who are about to embark on
the same undertaking? (continued)
   “Be patient and resilient. It’s a marathon, not a
   sprint.”
   “Make sure you have a reliable source of income to
   continue for the long haul.”
   “Learn SEO.”
   “Take your work seriously.”
   “Get a web presence and build your brand across
   platforms. Stay engaged and network in social media
   regularly – it’s the best marketing ever!”
We hope the data presented in this
report is useful to you.

If you were a respondent, thank you
for participating.
Thank you to all the bloggers who
helped us promote the survey:
About Firepole Marketing
Firepole Marketing is the definitive online
resource and marketing training program,
designed to turn non-marketers into expert
marketers.
www.FirepoleMarketing.com

About Small Business, BIG Vision
Small Business, BIG Vision provides inspiration
and practical advice on everything from
creating a one-page business plan to setting up
an advisory board.
www.sbbv.com

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Semi-Local Business Survey results

  • 1. Firepole Marketing and Small Business, BIG Vision present: Results of the Semi-Local Business Survey
  • 2. Firepole Marketing www.FirepoleMarketing.com Small Business, BIG Vision www.sbbv.com © Firepole Marketing 2011. Some rights reserved. You may republish excerpts from this special report as long as they are accompanied by an attribution link back to www.FirepoleMarketing.com.
  • 3. Do you make some of your money locally, and some of your money remotely, or online? If you answered “yes” to this question, then you’re Semi-Local.
  • 4. In October 2011, we surveyed 153 people; 107 were already Semi-Local, and 46 aspired to be: 46 31 27 18 12 5 I'm not Been Semi- Been Semi- Been Semi- Been Semi- Been Semi- Semi-Local Local for less Local for 1-2 Local for 2-5 Local 6-8 Local for 9 yet than 1 year years years years years or more
  • 5. We asked questions to find out what was really involved in becoming and being Semi-Local. This report contains their answers to those questions.
  • 6. Part 1 Who were the respondents?
  • 7. How old are the respondents? 33% 29% 25% 21% 20% 18% 18% 11% 11% 8% 4% 2% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Aspiring Semi-Local Currently Semi-Local
  • 8. Are the respondents male or female? 71% 60% 40% 29% Male Female Aspiring Semi-Local Currently Semi-Local
  • 9. What is your marital status? 55% 46% 25% 22% 15% 11% 11% 7% 3% 3% 0% 2% Single In a Domestic Married Divorced Widowed relationship Partner Aspiring Semi-Local Currently Semi-Local
  • 10. Do you have children under 18 living with you? 79% 70% 30% 21% Yes No Aspiring Semi-Local Currently Semi-Local
  • 11. What is the highest level of education that you have completed? 68% 33% 32% 18% 14% 14% 7% 7% 4% 3% 0% 0% High School Trade or Some Associate Bachelor Graduate or graduate or vocational college degree degree professional equivalent degree degree Aspiring Semi-Local Currently Semi-Local
  • 13. How do you currently earn the majority of your income? 52% 51% 24% 22% 20% 13% 11% 4% 3% 0% Freelancing Full-time Part-time Self-employed Unemployed / employed employed / Own business Other Aspiring Semi-Local Currently Semi-Local
  • 14. What kind of business are you in? 50% 46% 37% 25% 15% 16% 8% 2% Products (B2B) Products (B2C) Services (B2B) Services (B2C) Aspiring Semi-Local Currently Semi-Local
  • 15. How many hours do you spend working (or earning an income) per week? 24% 23% 22% 21% 20% 16% 15% 13% 11% 11% 9% 7% 5% 4% Less than 10-19 20-29 30-39 40-49 50-59 60 or 10 hours hours hours hours hours hours more hours Aspiring Semi-Local Currently Semi-Local
  • 16. What is your take-home income in round numbers? 39% 25% 27% 23% 21% 18% 13% 14% 10% 4% 4% 2% Less than Between Between Between Between Over $20,000 $20,000 and $40,000 and $60,000 and $100,000 $200,000 $40,000 $60,000 $100,000 and $200,000 Aspiring Semi-Local Currently Semi-Local
  • 17. How many different business lines or income sources do you have? 33.3% 28.0% 17.2% 11.8% 9.7% 1 2 3 4 5 or more Currently Semi-Local
  • 19. Why did/do you want to become Semi-Local? 87% 84% 71% 66% 58% 53% 43% 24% To increase my To reduce reliance To reduce reliance To create flexibility income on a single source on a geographic in my life of income area Aspiring Semi-Local Currently Semi-Local
  • 20. What results are/were you expecting? Responses showed some similarities between the expectations of both categories of respondents, and some differences. Both groups spoke of greater sales, increased revenues, and the stability, security and freedom offered by diversification. The noteworthy difference was that whereas respondents who aspired to Semi-Local status emphasized the expectation of rapid growth and passive income, the expectations of those who had successfully achieved Semi-Local status were of generating slow, gradual growth, with a greater emphasis on the expected need for hard work.
  • 21. What results did you actually get? A few respondents were pleasantly surprised at the rapid growth of their business and income, and a few more were disappointed that their expected results have not yet materialized. The majority of those who have successfully achieved Semi-Local status, however, indicated that their expectations of slow but steady growth leading to greater diversification and stability were validated by their experiences.
  • 23. In what way do you expect to/did you become Semi-Local? 60% 29% 28% 19% 17% 16% 11% 10% 7% 3% Same offer, Related offer, Related offer, Different offer, Different offer, new market same market new market same market new market Aspiring Semi-Local Currently Semi-Local
  • 24. What is the impact of being Semi-Local on overall revenues (expectations and results)? 53% 44% 33% 23% 18% 7% 7% 8% 7% 0% Much less Less The same More Much more Aspiring Semi-Local Currently Semi-Local
  • 25. What is the impact of being semi-local on overall costs (expectations and results)? 50% 44% 33% 23% 17% 17% 13% 4% 0% 0% Much less Less The same More Much more Aspiring Semi-Local Currently Semi-Local
  • 26. How much time is required to be ready to “launch”? 30% 27% 25% 24% 21% 17% 17% 15% 14% 10% 0-19 hours 20-40 hours 40-60 hours 60-100 hours 100+ hours Aspiring Semi-Local Currently Semi-Local
  • 27. In the last year, have you purchased courses or information about becoming Semi-Local? 57% 58% 17% 15% 9% 8% 8% 9% 10% 9% No, just free Yes, up to $100 Yes, between Yes, between Yes, over information $101 and $500 $501 and $1,500 $1,500 Aspiring Semi-Local Currently Semi-Local
  • 28. Are you getting/did you get professional help in order to become Semi-Local? 63% 43% 27% 12% 13% 12% 10% 9% 7% 3% I participate in I work with a I have a coach/ I've hired staff No a training general coach/ consultant for specifically for program consultant this this Aspiring Semi-Local Currently Semi-Local
  • 29. How much money did you invest to achieve Semi-Local status? 42.9% 22.6% 16.7% 9.5% 8.3% Less than $500 $500-$1,000 $1,000-$2,000 $2,000-$5,000 $5,000+ Currently Semi-Local
  • 30. So far, what has been your biggest difficulty/challenge in getting started? Respondents who aspire to Semi-Local status point to several major challenges to getting started:  Lack of technical skills;  Lack of strategic understanding as to what actions they should take;  Lack of time to do the necessary work;  Lack of motivation to remain patient and persevere in the face of setbacks;  Lack of financial resources.
  • 31. In which areas do/did you need the most help? Respondents who aspired to be Semi-Local indicated the need for help with marketing and strategic direction, technical implementation, specific skills such as copywriting and coding, and legal and accounting issues. Respondents who had already achieved Semi-Local status most frequently indicated that they should have realized that they could do it sooner. The also indicated that they would have benefited from more coaching and expert input, and more technical training relating to online marketing.
  • 33. How hard was it to become semi-local? 53.6% 20.2% 11.9% 7.1% 7.1% Very hard Hard Same as any Easy Very easy other project Currently Semi-Local
  • 34. What was the biggest benefit of becoming Semi-Local? Respondents who had achieved Semi-Local status indicated several major benefits of the transition:  Increased sales, greater revenues, and more profits to their bottom lines;  “Opened up a whole new world”;  Flexibility, freedom and more available time;  Credibility, and recognition as an “expert”;  Confidence.
  • 35. What was the biggest unexpected benefit of becoming Semi-Local? Respondents who had achieved Semi-Local status indicated several unexpected benefits as well:  Support and help from clients unrelated to the respondent’s main business activities;  “Personal satisfaction and increased skills”;  “Getting my voice out there in the community”;  Unexpected business opportunities;  “FREEDOM!”
  • 36. What lesson or experience do you have to impart to others who are about to embark on the same undertaking? “It will take more than you think it will. Financially, and physical effort. But it’s definitely worth it.” “Researching the market and competition is important but getting in front of the client is number one.” “Get more help at the start.” “It takes far more time than you are expecting, but it is also engaging and exciting if it is your dream. Budget your time and stick to it.”
  • 37. What lesson or experience do you have to impart to others who are about to embark on the same undertaking? (continued) “Be patient and resilient. It’s a marathon, not a sprint.” “Make sure you have a reliable source of income to continue for the long haul.” “Learn SEO.” “Take your work seriously.” “Get a web presence and build your brand across platforms. Stay engaged and network in social media regularly – it’s the best marketing ever!”
  • 38. We hope the data presented in this report is useful to you. If you were a respondent, thank you for participating.
  • 39. Thank you to all the bloggers who helped us promote the survey:
  • 40. About Firepole Marketing Firepole Marketing is the definitive online resource and marketing training program, designed to turn non-marketers into expert marketers. www.FirepoleMarketing.com About Small Business, BIG Vision Small Business, BIG Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board. www.sbbv.com