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AppsFuel
The Open Mobile Revolution




      Florence, October 2012
HTML5 on Mobile
• HTML5 finally introduced a standard
  for mobile web development
• There were 336 million HTML5-
  capable phones sold in 2011
     (Strategy Analytics)

• There will be one billion HTML5-
  capable phones sold in 2013

• HTML5 marketplaces are shaping
  up but not established yet
http://techcrunch.com/2011/12/07/forecast-1-billion-html5-phones-by-2013/
What is AppsFuel
• It’s a new ecosystem for
  HTML5 mobile web apps
• A marketplace available
  worldwide
• Where developers can
  distribute their apps for free
• And earn money via mobile
  operator billing                 http://appsfuel.com
Key Differentiating Factors

1. Made for Mobile

2. Openness

3. Developers friendly
Apps fuel oct2012
Apps fuel oct2012
3. Developers Friendly
Enabling and creating a profitable HTML5
 ecosystem for developers is our priority


Push Notifications        Developer Fund


    Code                     Mobile Billing
    Library
  Tracking &                Events &
  Stats                     Workshops
Building Blocks

A. Marketplace

B. Developer Zone

C. Monetization Tools

D. Developer Tools
Marketplace




Live in beta at http://appsfuel.com
Developers Zone
• Free registration
• Free app submission
• No technical requirement,
  just enter the URL of your
  app and metadata
• Available at
  developer.appsfuel.com


• Total Developers:     830
• Total Apps:           548
  (as of October 7th)
Monetization
Monetization Solutions based on Mobile Operator
Billing, with one-click purchase

• Timed Access
• Paid App
• In App
  Purchase
• Subscription
  (where approved
  by the telco)
Developer Tools

• Push Notifications
• Advertising Solutions
• Developer Fund and Events
• Code and graphics Libraries
• And more …
How we work on AppsFuel
We do Scrum
Scrum is an Agile iterative and
incremental method for completing
complex projects.

Originally it was formalized for software
development projects, but works well for
any complex, innovative scope of work.

In a world of constant change we need
constant innovation.




                                            14
Scrum in 30 seconds
The product owner creates a prioritized wish list called
product backlog.

During the Sprint Planning meeting, the Team pulls a
small chunk from the top of that wishlist, creating a
Sprint backlog, and decides how to implement those
pieces.

The Team has a certain amount of time, a Sprint - usually
two to four weeks - to complete its work, but meets each
day to assess its progress (Daily Scrum meeting).

Along the way, the Scrum Master keeps the team focused on its goal.

At the end of the sprint, the work should be potentially shippable, as in ready to hand to a
customer, put on a store shelf, or show to a stakeholder.

The sprint ends with a Sprint Review meeting and a Retrospective.

                                                                                       15
Time Line
Sprint Planning: the                       Sprint Retrospective:
team accordingly with                      the Team looks for ways
the product owner                          to improve the product
chooses a set of work to                   and the process
deliver during the sprint




  ½ day                     2 weeks          1h     ½ day



       Sprint                         Sprint Review: the Team
                                      demonstrates what it has
                                      completed during the
                                      Sprint

                                                                     16
team@appsfuel.com

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Apps fuel oct2012

  • 1. AppsFuel The Open Mobile Revolution Florence, October 2012
  • 2. HTML5 on Mobile • HTML5 finally introduced a standard for mobile web development • There were 336 million HTML5- capable phones sold in 2011 (Strategy Analytics) • There will be one billion HTML5- capable phones sold in 2013 • HTML5 marketplaces are shaping up but not established yet http://techcrunch.com/2011/12/07/forecast-1-billion-html5-phones-by-2013/
  • 3. What is AppsFuel • It’s a new ecosystem for HTML5 mobile web apps • A marketplace available worldwide • Where developers can distribute their apps for free • And earn money via mobile operator billing http://appsfuel.com
  • 4. Key Differentiating Factors 1. Made for Mobile 2. Openness 3. Developers friendly
  • 7. 3. Developers Friendly Enabling and creating a profitable HTML5 ecosystem for developers is our priority Push Notifications Developer Fund Code Mobile Billing Library Tracking & Events & Stats Workshops
  • 8. Building Blocks A. Marketplace B. Developer Zone C. Monetization Tools D. Developer Tools
  • 9. Marketplace Live in beta at http://appsfuel.com
  • 10. Developers Zone • Free registration • Free app submission • No technical requirement, just enter the URL of your app and metadata • Available at developer.appsfuel.com • Total Developers: 830 • Total Apps: 548 (as of October 7th)
  • 11. Monetization Monetization Solutions based on Mobile Operator Billing, with one-click purchase • Timed Access • Paid App • In App Purchase • Subscription (where approved by the telco)
  • 12. Developer Tools • Push Notifications • Advertising Solutions • Developer Fund and Events • Code and graphics Libraries • And more …
  • 13. How we work on AppsFuel
  • 14. We do Scrum Scrum is an Agile iterative and incremental method for completing complex projects. Originally it was formalized for software development projects, but works well for any complex, innovative scope of work. In a world of constant change we need constant innovation. 14
  • 15. Scrum in 30 seconds The product owner creates a prioritized wish list called product backlog. During the Sprint Planning meeting, the Team pulls a small chunk from the top of that wishlist, creating a Sprint backlog, and decides how to implement those pieces. The Team has a certain amount of time, a Sprint - usually two to four weeks - to complete its work, but meets each day to assess its progress (Daily Scrum meeting). Along the way, the Scrum Master keeps the team focused on its goal. At the end of the sprint, the work should be potentially shippable, as in ready to hand to a customer, put on a store shelf, or show to a stakeholder. The sprint ends with a Sprint Review meeting and a Retrospective. 15
  • 16. Time Line Sprint Planning: the Sprint Retrospective: team accordingly with the Team looks for ways the product owner to improve the product chooses a set of work to and the process deliver during the sprint ½ day 2 weeks 1h ½ day Sprint Sprint Review: the Team demonstrates what it has completed during the Sprint 16