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Using LinkedIn   Firecat Studio
for Business Development    January 3, 2013
Why LinkedIn?



•  Business focused social networking
•  Saturation within the U.S.
•  Searchability
•  Word of mouth
•  Visibility
•  Ability to target specific groups
•  Showcase your expertise
•  Publicize events
U.S. LinkedIn Demographics




                                      Age




Source: Amodiovalerio Verde, 2012
LinkedIn Checklist


1.  Complete your profile and
    encourage staff to do so as well
2.  Complete a business profile
3.  Connect with your network
4.  Join groups, lurk and learn, then
    participate
5.  Showcase your expertise with
    answers
Make Connections
LinkedIn Connection Ideas


•  Educational background, including
   training
•  Professional groups and affiliations
•  Nonprofit / volunteer
•  Family and friends
•  Leisure activities and interests
LinkedIn Tools
Targeted LinkedIn Advertising



Target specific:
•  Locations
•  Job descriptions         Tip: Facebook also
•  Demographics          offers the same targeted
                                ad capability
Pay by the:
•  Click
•  View
•  $10 day min.
Firecat Studio




Susan Price, CEO & Chief Strategist
Firecat Studio LLC
918 Nolan #104
San Antonio, TX 78202

210.320.2391 studio
210.872.0445 mobile

susan@firecatstudio.com

http://firecatstudio.com

Firecat Studio on Facebook

@FirecatSue

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Using LinkedIn for Business Development

  • 1. Using LinkedIn Firecat Studio for Business Development January 3, 2013
  • 2. Why LinkedIn? •  Business focused social networking •  Saturation within the U.S. •  Searchability •  Word of mouth •  Visibility •  Ability to target specific groups •  Showcase your expertise •  Publicize events
  • 3. U.S. LinkedIn Demographics Age Source: Amodiovalerio Verde, 2012
  • 4. LinkedIn Checklist 1.  Complete your profile and encourage staff to do so as well 2.  Complete a business profile 3.  Connect with your network 4.  Join groups, lurk and learn, then participate 5.  Showcase your expertise with answers
  • 6. LinkedIn Connection Ideas •  Educational background, including training •  Professional groups and affiliations •  Nonprofit / volunteer •  Family and friends •  Leisure activities and interests
  • 8. Targeted LinkedIn Advertising Target specific: •  Locations •  Job descriptions Tip: Facebook also •  Demographics offers the same targeted ad capability Pay by the: •  Click •  View •  $10 day min.
  • 9. Firecat Studio Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile susan@firecatstudio.com http://firecatstudio.com Firecat Studio on Facebook @FirecatSue