Soc med northcc_cf_os_2010
•Als PPT, PDF herunterladen•
0 gefällt mir•657 views
This presentation helps (skeptical) business leaders understand the opportunities available to business through social media. Twitter, Facebook, LinkedIn, Youtube and other social media tools can be great for business - or a huge waste of time and money. Having a strategy that is in line with your business goals is key.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Ähnlich wie Soc med northcc_cf_os_2010
Ähnlich wie Soc med northcc_cf_os_2010 (20)
Mehr von Susan Price
Mehr von Susan Price (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Soc med northcc_cf_os_2010
- 1. Social Media for Business Waste of Time or Winning Ticket? North Chamber of Commerce
- 2. Do We Have Time For This?
- 7. Substance or Snake Oil?
- 19. Twitter: @firecatsue LinkedIn: susanprice Facebook: http://profile.to/susanprice firecatstudio.com email: [email_address]
- 20. QUESTIONS & DISCUSSION Thanks for inviting us!
Hinweis der Redaktion
- Waste of time or incredible new marketing tool? The answer is BOTH. Like any tools, the secret is how you use them. Think about other important business tools: Phones. Newsletters. Like anything in business, it requires that you have GOALS and a PURPOSE. And FOCUS on those.
- We all ride the waves of technology. Let’s play “Do you remember.” Sometimes new technology can look trivial, and not relevant to business. Until you suddenly can’t live without it. Do you remember when cell phones were gigantic, when only a handful of people had them? Do you remember when desktop publishing came about – we were inundated by Newsletters and Brochures done Semi-professionally? And how about eMail? We can’t live without it now, but there was a time when you thought you’d never use that for business. You replied to all, forwarding some piece of spam, didn’t you? I know I did.
- There are a plethora of choices in engaging in social media. For our clients, Firecat Studio analyzes an organization’s goals – its desired
- There are a lot of skeptics and misconceptions. Let’s play a game. Have You Heard This One? What other misconceptions, or fears, or resistance have you heard? Or said yourself?
- These are the social media sites most businesses focus on. If you’re new to social media, we recommend getting to know them in this order: LinkedIn is the most business-oriented of the social networking sites. It’s business networking made easy. You post a profile of yourself, which includes what looks very like a resume. In fact it IS a resume. Treat it as such. You can state clearly what you’re interested in: networking, getting back in touch, meeting people, sharing information. Facebook is the #2 destination on the web. Started as a college site, so skewed toward educated people, business people but using it for social purposes. Twitter is the fastest growing social media site. 140 character blogging. Giant cocktail party. Becoming a “threat to Google” rival search.
- There’s a lot of hype right now. If it sounds too good, it is! Social media won’t cure cancer, make you rich. Like the telephone, newsletters, brochures, website, Google. Just another communications tool. Is the phone useful for business? Networking events? Clubs? Text messaging? All of these CAN be good. Luckily, there’s an easy test: How much money have you made on Twitter? Correct Answer = ZERO. I don’t make MONEY on Twitter – I make FRIENDS on Twitter. I make CONNECTIONS on Twitter. Even when I’m selling a workshop, which people can buy totally online, they go to my website or EventBrite for more information, read that, evaluate, and actually pay. But they FOUND me and my offering on Twitter. Social media is new. There Is a lot of hype. So beware of self-declared experts. Check their RESULTS. Get REFERENCES and RECOMMENDATIONS. Look for someone with business experience. Marketing experience. PR experience. Red Flags:
- Google Yourself. Your brand, online. Your name Your name + city Your name + company Your name + profession Ideally, you want to be on page one for all these. Some goals would be: Come up on page 1 for your own name and city. Your company website is linked to you (on page one is nice). LinkedIn Profile shows up on page one. Facebook profile, if you use FB. Twitter Profile, if you use Twitter. Your professional organization profiles. Social media offers ways for you to make this happen. Free services where you can have listings.
- Social media matters because it’s the NEXT WAVE – how we’re going to communicate. We’re still clumsy at communicating with this new tool, but as we know from adopting prior tools – that will change. It’ll get better. We’ll learn. The tools will evolve. And pretty soon – like the cell phone or email, we will wonder how we ever did business without these tools. By the way: If your target audience is under 40 – guess what. This is your BEST SHOT at getting your business known.
- Tools don’t make a strategy, but they’ll help you execute one. Your employees are already using social media. Have a strategy and some standards and guidelines. Start with your existing employee handbook – broaden to cover social media. Clean up your own online presence!
- Update your status on LinkedIn, Facebook and Twitter (and others) with one update. Google News alert:
- Update your status on LinkedIn, Facebook and Twitter (and others) with one update. Google News alert:
- But be careful out there. Create social media guidelines and communicate them to your staff.
- Let it build. It takes time to become relevant to you. Forget it for awhile if it’s not interesting. You may come back, I did. It’s all about who you follow – doesn’t matter who, as long as they’re interesting.
- We’re putting together a workshop where you complete your social media profile. In 4-6 weeks, we hope, and if there’s interest, more to come. Sign up on firecatstudio.com to receive a notification. Give me your card and i’ll email you.