7. Have you heard this one? “Social media is a fad. Like CB Radio.” “Our CEO wants a blog.” “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.” “We need a Facebook fan page.” “Just put it out there, they will use it.” “Which of you whiny, ungrateful $#@ posted this?!”
9. Tip #3: Watch for Snake Oil Apply Credibility Tests to Enthusiasts, Vendors
10. Run Away! “EVERY business needs a <Twitter> presence.” First you need a blog… Let’s get you going in Facebook & Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …
11. More Like It “Let’s see how traffic flows through your website.” “Who are your best customers?” “Who are the opinion leaders in your industry?” “What are we trying to accomplish?” “What are you doing with eMail?” “Is your website ready for the traffic?”
