Starting with a marketing technology quiz covering 1980s - today, Susan Price of Firecat Studio shares takeaways she learned while riding the waves of marketing communications technology from computers to desktop publishing to web to social to mobile.
Cross-channel strategies, trigger events, editorial calendars, and the need to think through user control, interaction and context are all here.
17. Trigger Events
Internal External
• New Product • World events
• New Service • Local events
• Charity Work • Client events
• Community • Community events
Involvement
18. Touchpoints Grid
Channel Focus
Website The Full Story, Business
Firecat Studio Blog Articles, In-Depth Expertise
Facebook San Antonio Community, Personal
Twitter Mix
FourSquare, Gowalla Travel, Movement
EventBrite Events
LinkedIn Events, Q&A, Business, Groups
TPR Community Events Cal Events
KENS Events Calendar Events
26. Firecat Studio
Susan Price, CEO & Chief Strategist
Firecat Studio LLC
918 Nolan #104
San Antonio, TX 78202
210.320.2391 studio
210.872.0445 mobile
susan@firecatstudio.com
http://firecatstudio.com
Firecat Studio on Facebook
@FirecatSue