Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions.

1. DOING SOCIAL VS. BEING SOCIAL
A QUICK CHAT WITH JEREMY EPSTEIN, VP
MARKETING, SPRINKLR

2. We are
social beings.

3. We act in social ways
with each other.

4. we just are social.

5. Jeremy Epstein is
VP of Marketing
at sprinklr

6. sprinklr manages the social customer
experience across various functional
areas of the enterprise

7. For a marginal cost of zero,
consumers can communicate with multitudes,
anywhere, any time…basically for free.
That changes the nature of
who controls the message.

8. The opportunity is
clear…use the
information you gather
about people to
better serve them.

9. “doing social” flies
in the face of how humans
behave with each other.
We just are social.

10. PeopleexpectcompaniestoBEsocial
withthem.Tohavearelationshipwiththem.
Nottohavethingsacteduponthem
orforceduponthem.

11. Duncan alney
is the ceo
at Firebelly
www.firebellymarketing.com
duncan@firebellymarketing.com
317-557-4460
@firebelly