Weitere ähnliche Inhalte Ähnlich wie Marketing your green credentials Ähnlich wie Marketing your green credentials (20) Kürzlich hochgeladen (20) Marketing your green credentials3. What makes a green business?
Green
Reducing your impact on
the environment
Behaving in a socially
responsible manner
Being financially
sustainable
4. Why green?
• Customer engagement
• Employee aLracAon & retenAon
• Point of difference
• Your values
• Cost saving
5. A'tudes to green
Socially responsible to the
core
Occasionally buy organic
Indifferent
7. What’s your core purpose?
• What drives you in your business?
• What’s your point of difference?
• Why do your clients buy from you?
11. Spring
• Bubbly
• CreaAve
• Outgoing
• Bright
• Forever young
• Great communicators
• Spontaneous
• Quick thinking
12. Summer
• Organised
• Efficient
• Graceful
• RomanAc
• AspiraAonal
13. Autumn
• Passionate
• Community
• Family
• Integrity
• Substance
• EducaAon
• Heritage
14. Winter
• Strong
• Dynamic
• Efficient
• Precise
• Excellence
• Market leader
• Powerful
30. Marketing your green credentials
• Define your brand strategy
• Communicate with passion & purpose
• Get your team involved
• Use design to add cohesion and convicAon