This presentation delves into the landscape of mobile payments and the most recent trends in monetising digital content via the mobile. Discussing the importance of an effective mobile monetisation strategy to increase ARPU and drive incremental revenue across online, mobile web and in-app services. This presentation will be interesting to anyone who is interested in the mobile payments space or wants the latest insight into monetising digital content and services.

1. Welcome MARCOM13
International payments made easyReinventing Marketing for the Mobile Era

2. Monetising digital content,
virtual goods & online services
via the mobile
Driving incremental revenue with mobile payments
P R E P A R E D F O R Reinventing Marketing for the Mobile Era
12 en 13 Juni, 2013
Mobile Payments

3. Reinventing Marketing for the Mobile Era
32
Finn McAleer
Sales Manager, Benelux fmcaleer@velti.com
About Velti
2
Velti Pay turns everyday payments into a hassle-
free experience for your customers by directly
billing their mobile phone.
Whether you are looking for premium SMS
payments, Voice Shortcodes or in-App payment
solutions, Velti Pay offers an array of mobile
payments uniquely designed to meet your
business needs! Velti’s technology has been
developed and streamlined over the past 13
years to offer an unrivalled fully integrated mobile
payments platform and messaging services.
Our expertise and partnerships with key
brands, Operators, Broadcasters and
Developers allows us to stay at the
forefront of mobile innovation and deliver
off-the-shelf and bespoke payment
solutions.
Whether you are looking to drive brand
awareness, generate revenue or gather
customer insights, Velti Pay can help you
reach an international audience with the
speed and precision the mobile payments
space.
Velti is a publicly-held corporation based in
Jersey, and trades on the NASDAQ Global
Select Market under the symbol VELT.
For more information, visit www.velti.com
International payments made easy

4. Reinventing Marketing for the Mobile Era
4Reinventing Marketing for the Mobile Era
Current State
Understanding of mobile payments and trends
Velti
Over Velti
Mobile Monetisation Strategy
Driving incremental revenue
Key Takeaways
Q&A
Agenda
International payments made easy

5. Reinventing Marketing for the Mobile Era
5
Current State
VELTI
Mobile Monetisation Strategy
Key Takeaways
Q&A
Agenda
Reinventing Marketing for the Mobile Era International payments made easy

6. Reinventing Marketing for the Mobile Era 6
What is a mobile payment?
1. Mobile at the
point of sale
The mobile wallet
2. As the point of sale
Every smart phone is a
cash register
3. The mobile
payment platform
Everything else 4. Direct carrier billing
‘Put it on my bill’
5. Closed loop
mobile payments
The return of the
credit card

7. Reinventing Marketing for the Mobile Era 7
6 billion = No. of
active mobile
subscribers in 2012
1.87 SIM Cards per active
subscriber
20123.2 billion = Total
number of unique mobile
subscribers 2012
The proliferation of mobile phones to every corner of the world is driving the
adoption of mobile payments

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PC, tablets & smartphones
Smartphones
Within four years, the global
total sales of Smartphones
will take over PC sales

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Fundamental difference in scale
Pc’s Mobile
Verkoop: 350 Miljoen 1.7 Miljard
Gebruikers: 1.6 Miljard 5.2 Miljard
Vervanging: 4 – 5 jaar elke 2 jaar
Gebruik: PC delen 1 per persoon
Total Mobile Growth

10. Reinventing Marketing for the Mobile Era 10
Credit Card penetration in 2012 Mobile penetration in 2012
Penetration of credit cards vs mobile
2Billion
Credit Card Penetration
6Billion
Mobile Penetration
VS

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In 2013 total mobile payment
transaction values will amount
to $235 billion
Gartner 2013
40% of it will be from the
sales of digital goods
G&S’ info-graphic 2012
Mobile payments will exceed
$670 billion by 2015
Juniper Research 2012
Global markets continue to embrace m-payments, It’s only a matter of time

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What does this mean for mobile payments?

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13
Current State
VELTI
Mobile Payment Solutions
Key Takeaways
Q&A
Agenda
Reinventing Marketing for the Mobile Era International payments made easy

14. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 14
Velti was mobile
before mobile
was cool
Who are we

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15
Velti: Powering mobile since the beginning
2005
Velti
introduceert
mobiele
marketing
software
2000
Velti wordt
opgericht
2007
De iPhone is
geïntroduceerd
2010
Velti lanceert
mGage, het eerste
end-to-end mobiele
marketing &
advertentie platform
2010
Velti files IPO on
the NASDAQ
2010
Velti neemt
het mobiele
advertentie
exchange
Mobclix over
2010
Velti neemt
MIG over, UK
leading mobile
agency
2011
Velti neemt
mCRM
grootmacht
Air2Web over
2012
Velti bereikt 3.5
miljard
gebruikers met
2,700
campagnes
e

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16
V E L T I ’ S E N D - T O - E N D P L A T F O R M
M O B I E L E O P L O S S I N G E N D O O R H E T H E L E M A R K E T I N G K A N A A L
A U T O M O T I V E T R A V E L E N T E R T A I N M E N T F M C G O P E R A T O R SR E T A I L F I N A N C E
èRETENTIONèMONETIZATIONèENGAGEMENTèAWARENESS

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Our Clients Worldwide
North America
Brands
Agencies
South America
Operators
Africa
Operators
Europe
Brands
Agencies
China
Asia
Brands

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18
Current State
VELTI
Mobile Monetisation Strategy
Key Takeaways
Q&A
Agenda
Reinventing Marketing for the Mobile Era International payments made easy

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Monetisation fundamentals
What to consider when monetising digital content, virtual goods & online
services via mobile
1. Business model
– freemium, premium, micro transactions or subscriptions
2. Billing methods
– Operator billing, Direct carrier billing, credit cards or PayPal
3. Coverage and operations
– Local hero’s Vs global providers

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Working with multiple
sources of supply
Numerous service providers covering numerous markets

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Drive incremental revenue
1. Localisation
– Pricing
– Payment methods
– Currencies
2. Conversions
– Remove any friction % to increase
conversion of non-paying users to
paying users
3. Regulations
– Payment flows – PayForIt in UK
– Chargebacks
Mobile payments works in conjuction with your existing monetisation
strategy

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Current State
VELTI
Mobile Payment Solutions
Key Takeaways
Q&A
Agenda
Reinventing Marketing for the Mobile Era International payments made easy

23. Reinventing Marketing for the Mobile Era 23
Mobile is Key to driving
incremental revenue
• Most accessible payment method
• Monetizing different demographics
• Monetizing developing economies
• Frictionless payments are key for
success
• “New” business models; recurring
payments
2Billion
Credit Card Penetration
6Billion
Mobile Penetration

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Focus on the opportunity
Key findings of mobile paying customers
• Limited access to other ways of payment
(Emerging markets)
• Using mobile as ‘first payment’
• Converts to higher billing methods

25. Reinventing Marketing for the Mobile Era 25
Velti – Your Mobile Operations Team
We manage your
payments
Maximise
coverage and
reach
Secure
platform
Optimisation
One-on-one
support
We help you make more money

26. October 4, 2013
Q&A
Reinventing Marketing for the Mobile Era International payments made easy

27. It’s been a pleasure
Finn McAleer – Sales Manager – Velti
Email: fmcaleer@velti.com
Be sure to visit www.velti.com for more information and to read our blog on
mobile marketing insights
Reinventing Marketing for the Mobile Era International payments made easy