![2009 CEIR Report Center for Exhibition Industry Research ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Digital Tradeshow Strategies
- 1. Welcome to
- 7. Digital Trade Show Marketing
- 17. #5. Surf the Earth http://www.youtube.com/watch?v=lKUDU9lE--E
- 28. A Case Study
- 29. BoothTag
- 35. Exhibitors receive custom Microsoft Tag barcodes to display at their booths Players receive a personalized barcode within their BoothTag profile All barcodes contain contact information Players scan barcodes with the Microsoft Tag Reader to share contact information with other players or exhibitors How BoothTag Works
- 37. Exhibitors access contact information of players that scanned their booth barcode Benefits, cont’d
- 40. Results – Day 1 Connections
- 41. Results – Day 2 Connections
- 42. Results
- 48. Thank You!
Hinweis der Redaktion
- Reference Obama strategy
- Video link: http://www.youtube.com/watch?v=S6sIGd1zU8c
- Image shows the two separate applications.
- This is the number of connection scans (booth, user and bonus items) that were made on Day 1 of the BizTech Expo.
- This is the number of connection scans (booth, user and bonus items) that were made on Day 2 of the BizTech Expo.
- Comparison of types of scans: booth, user and bonus
- Leaderboard at the end of the BizTech Expo