6 T

•

1 gefällt mir•12,669 views

Christopher Penn

6 trends slide show

Business Technologie

6 Trends in PR and Marketing
for 2014
Christopher S. Penn
Vice President, Marketing Technology

SHIFT Happens

www.shiftcomm.com/subscribe

Stay in touch

www.shiftcomm.com
617-779-1800
shiftcomm.com/t
shiftcomm.com/f
shiftcomm.com/l
shiftcomm.com/g

Weitere ähnliche Inhalte

Was ist angesagt?

The Rise of Digital PR

Ahmed El-Rifai

Strategies for Service Exporters - Social Media Marketing

Michelle Hustler

Social media-for-lead-generation

Farhan Muhammad

Recruitment leaders, marketers, recruiters and business owners need to plan ahead for 2016 and think about their social media strategy. Are you guilty of being a short-term junkie with no planning for the future? Stop it! Watch our webinar, follow our slides and get that monkey off your back... In this webinar I’ll give ideas to help you leverage social media as a technology and a strategy that if used appropriately can significantly grow your business. See on our blog too: http://www.barclayjones.com/blog/social-media-for-recruiters/you-need-a-social-media-strategy-for-2016-are-you-prepared/

Social media strategy 2016 for recruiters with APSCo

Barclay Jones: Making Recruiters More Successful

Lyle Stevens - State of Influencer Marketing

INBOUND

Tap into stream tap influence

MediaZ - Digital Marketing Agency

By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In this collaborative web, ruled by the social customer, modern sales professionals need to reinvent the Art of Selling to incorporate social into their selling strategy. To bring social into your selling process, you need to build a foundation for success. Much like a modern marketer will set up a process for creating content that educates their audience, a social selling expert will find ways to share useful content at meaningful moments with their potential buyers. Your goal will be to establish and nurture a strong personal brand and find the right types of content to share. Building up your social selling foundation won’t happen overnight, but when the effects kick in, you’ll be in a strategic position very difficult to unseat. Influencers can accelerate your ramp-up and help you get the most out of your efforts. Here are a few ways influencers can help you excel at social selling.

5 Ways Influencers Help You Sell (Social Selling)

Traackr

PR: That Was Then, This Is Now

Todd Defren

Social Marketing: Launch Your Marketing to the Moon

Yasin Güler

The ROI of Influencer Marketing

InstaBrand

Marketing Plan: Social Media for The Sparks Foundation (TSF)

BipasaMukherjee1

What is Outreach Marketing?

Self-employed

Social Media and the Future of Small and Medium Sized Business #SMBs

Dr. William J. Ward

How to grow your social audience simply measured

MediaZ - Digital Marketing Agency

iFront 2010 prezentacija na Alex Sass

Macedonian IT portal www.IT.com.mk

The Corporate Social Media Summit New York - Event Guide

Useful Social Media

Elevate Your Content Marketing With These Six Powerful Platforms

Michael Brito | Zeno Group

A full day workshop for executives, marketing heads and communications heads on -- 1. How to organize and energize brand evangelists to achieve business objectives? 2. How to create influencer platforms and programs that work both online and offline? 3. How to build strong relationships with influencers by integrating online communities and offline events? I have used versions of this slide deck for the following workshops: - Private workshop for MSLGROUP clients in Taiwan. - Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore. - Marcus Evans Social Media Marketing Conference, November 2010. - Private workshop for RPG Group, June 2010. - Private workshop for BIAL, June 2010. - NASSCOM Foundation workshop, April 2010. - NASSCOM Emerge Workshop, April 2010. - Guest Lecture at MICA, March 2010

Workshop: Integrated Influencer Marketing

Gaurav Mishra

50 Social Insights From Real Marketers

MediaZ - Digital Marketing Agency

Social Media Snow Camp 2017 - Cristian Manafu

RevistaBiz

Was ist angesagt? (20)

The Rise of Digital PR

Strategies for Service Exporters - Social Media Marketing

Social media-for-lead-generation

Social media strategy 2016 for recruiters with APSCo

Lyle Stevens - State of Influencer Marketing

Tap into stream tap influence

5 Ways Influencers Help You Sell (Social Selling)

PR: That Was Then, This Is Now

Social Marketing: Launch Your Marketing to the Moon

The ROI of Influencer Marketing

Marketing Plan: Social Media for The Sparks Foundation (TSF)

What is Outreach Marketing?

Social Media and the Future of Small and Medium Sized Business #SMBs

How to grow your social audience simply measured

iFront 2010 prezentacija na Alex Sass

The Corporate Social Media Summit New York - Event Guide

Elevate Your Content Marketing With These Six Powerful Platforms

Workshop: Integrated Influencer Marketing

50 Social Insights From Real Marketers

Social Media Snow Camp 2017 - Cristian Manafu

Andere mochten auch

The public relations industry is rapidly evolving. Many forces are at work, driving change in the marketing communications industry globally and impacting what we do every day including: • The speed and volume of information flow • Managing the digital revolution and the escalating risk to reputation from an always-on world • Demand for more metrics-driven decision-making • Growing complexity and fragmentation of audiences, channels, platforms. As these and other changes are pressing on business and society, I believe we as communications professionals are uniquely positioned to manage through the complexity and deliver a unique, high-value business proposition to help our organizations succeed now and in the future. This presentation takes a closer look at five key trends and how public relations can lead the way: • Convergence • Technology • Data • Global vs. local • Evolution of content. Also included are several examples from award-winning campaigns I judged as a member of the 2014 Cannes PR Lions jury.

Don't Blink: The Rapidly Changing Role of Public Relations in a Convergent Wo...

Elise Mitchell, APR, Fellow PRSA

Global Leadership Study

Plank Center for Leadership in Public Relations

The Plank Center, and sponsors Heyman Associates and IBM, conducted the largest study of leadership in public relations. Nearly 4,500 practitioners in 23 countries completed an online survey in nine languages. The Global Leadership study explores key issues in the profession, how PR leaders manage them and how we can improve the preparation of communication leaders for an uncertain and complex future. A Global Look at Leadership in Public Relations: Minding the Gaps, Creating the Future by Bruce K. Berger, Ph.D., was presented at the PRSA College of Fellows dinner in Washington, D.C. on October 11, 2014. The infographics represent a creative way to showcase the data from the Global Leadership study. Discover additional research at http://plankcenter.ua.edu/resources/research/.

A Global Look at Leadership in Public Relations: Minding the Gaps, Creating t...

Plank Center for Leadership in Public Relations

NO Mynewsdesk: Hövdingcase

Mynewsdesk

Presentation from Mynewsdesk's webinar "What Do Journalists Think Of PR?" Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, discussed the connections between PR and the media. Jonathan Bean, Chief Marketing & Growth Officer at Mynewsdesk, also presented top-level findings from our survey of over 2,000 journalists around the world.

What Do Journalists Think of PR?

Mynewsdesk

HOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, Sweden

Mynewsdesk

Presentation from Mynewsdesk's webinar "Mastering Measurement in PR Communications." The webinar is available on-demand: http://bit.ly/2cj0Fdf Anna-Katarina Skogh (Marketing Director at Hövding) and Hermes Holm (Public Affairs Manager at Edelman Deportivo) join Jonathan Bean (Chief Marketing & Growth Officer at Mynewsdesk) to discuss the Give A Beep campaign. The panel will also dive into the following topics: - Goal-setting - Performance Measurement - The impact of PR tools

Mastering Measurement in PR Communications

Mynewsdesk

The Digital PR Revolution

Mynewsdesk

Andere mochten auch (8)

Don't Blink: The Rapidly Changing Role of Public Relations in a Convergent Wo...

Global Leadership Study

A Global Look at Leadership in Public Relations: Minding the Gaps, Creating t...

NO Mynewsdesk: Hövdingcase

What Do Journalists Think of PR?

HOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, Sweden

Mastering Measurement in PR Communications

The Digital PR Revolution

Mehr von Christopher Penn

Cognitive Marketing Keynote - Christopher S. Penn

Christopher Penn

Why PR for Startups?

Christopher Penn

Email Marketing 2014 Edition

Christopher Penn

How to Measure the Impact of Content Marketing Webinar

Christopher Penn

From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...

Christopher Penn

Where Marketing's Next Great Ideas Will Come From

Christopher Penn

How Social Media Broke PR (and how to fix it)

Christopher Penn

Linkedin For Businesses Webinar

Christopher Penn

Awaken Your Superhero: How Social Media Saves Lives

Christopher Penn

Critical Influence in Social Media

Christopher Penn

Understanding the power of earned media - Social Fresh East

Christopher Penn

How to attract sales and new business with your LinkedIn Profile

Christopher Penn

Email marketing for pr

Christopher Penn

Marketing White Belt: Basics For the Digital Marketer

Christopher Penn

Digital Marketing ROI at Blogworld NYC

Christopher Penn

Speak

Christopher Penn

WhatCounts.com: Find and Grow Your Email Marketing ROI

Christopher Penn

Performance Based Social Media

Christopher Penn

Internet Marketing ROI

Christopher Penn

Beyond the toolbox: social media strategy

Christopher Penn

Mehr von Christopher Penn (20)

Cognitive Marketing Keynote - Christopher S. Penn

Why PR for Startups?

Email Marketing 2014 Edition

How to Measure the Impact of Content Marketing Webinar

From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...

Where Marketing's Next Great Ideas Will Come From

How Social Media Broke PR (and how to fix it)

Linkedin For Businesses Webinar

Awaken Your Superhero: How Social Media Saves Lives

Critical Influence in Social Media

Understanding the power of earned media - Social Fresh East

How to attract sales and new business with your LinkedIn Profile

Email marketing for pr

Marketing White Belt: Basics For the Digital Marketer

Digital Marketing ROI at Blogworld NYC

Speak

WhatCounts.com: Find and Grow Your Email Marketing ROI

Performance Based Social Media

Internet Marketing ROI

Beyond the toolbox: social media strategy

Kürzlich hochgeladen

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Adnet Communications

Falcon invoice discounting offers businesses a strategic financial tool to optimize cash flow, fuel growth, and enhance operational efficiency. By leveraging accounts receivable as collateral, businesses can unlock liquidity and seize opportunities with confidence. With flexible funding solutions, transparent terms, and personalized support, Falcon invoice discounting stands as a reliable partner in navigating the complexities of modern business finance.

Falcon Invoice Discounting: Unlock Your Business Potential

Falcon investment

Pre Engineered Building Manufacturers Hyderabad.pptx

Roofing Contractor

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Falcon Invoice Discounting

How to Get Started in Social Media for Art League City

Eric T. Tung

Falcon Invoice Discounting: Empowering Your Business Growth

Falcon investment

Phases of Negotiation .pptx

nandhinijagan9867

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

IndeedSEO

ABORTION KIT [(WhatsApp +27737758557 ₩ ௹# Termination of Pregnancy/ +27737758557 Abortion Pi.lls For Sale In WELKOM,Illovo Beach, Phalaborwa,MargatePrice of Misoprostol, Cytotec” +27737758557 SAFE ABORTION PILLS IN Roodepoort,Benoni, Boxburg, Brapan, Carletonville, Germiston, Johannesburg, Krugersdorp, Pretoria, Randburg, Randfontein, Roodepoort, Soweto, Springs, Vanderbijlpark, Vereeniging, Tembisa, Kempton Park, Centurion, Sandton, Sandton, Alexandretta, MIDRAND, MIDSIDAFIDARANANDINVILLE, MIDRAND VILLE , Midsideifidarandinville . . Magaliesburg, Alberton, Heidelberg, Nigel, Edenvale, Ivory Park, Bronkhorstspruit, Westonaria, Sharpeville, Lenasia, Soshanguve, Bophelong, Refilwe, Ratanda, Duduza, Vosloorus, Boipatong, Irene, Meyezafour, Thousands, Thovenko, Olympia. -Rankuwa, Katlehong, Diepsloot, Hillbrow, Rivonia, Tsakane, Bekkersdal, Isando, Kagiso, Khutsong, KwMon Apr 15 2024 22:50:02 GMT+0200 (South Africa Standard Time) ABORTION KIT [(WhatsApp +27737758557 ₩ ௹# Termination of Pregnancy/ +27737758557 Abortion Pills For Sale In Ohrigstad,Zastron, Biggarsberg,MoteongPrice of Misoprostol, Cytotec” +27737758557 SAFE ABORTION PILLS IN Roodepoort,Benoni, Boxburg, Brapan, Carletonville, Germiston, Johannesburg, Krugersdorp, Pretoria, Randburg, Randfontein, Roodepoort, Soweto, Springs, Vanderbijlpark, Vereeniging, Tembisa, Kempton Park, Centurion, Sandton, Sandton, Alexandretta, MIDRAND, MIDSIDAFIDARANANDINVILLE, MIDRAND VILLE , Midsideifidarandinville . . Magaliesburg, Alberton, Heidelberg, Nigel, Edenvale, Ivory Park, Bronkhorstspruit, Westonaria, Sharpeville, Lenasia, Soshanguve, Bophelong, Refilwe, Ratanda, Duduza, Vosloorus, Boipatong, Irene, Meyezafour, Thousands, Thovenko, Olympia. -Rankuwa, Katlehong, Diepsloot, Hillbrow, Rivonia, Tsakane, Bekkersdal, Isando, Kagiso, Khutsong, Kwa-Thema, Daveyton, Hammanskraal, Gauteng, Emalahleni, Nelspruit, Secunda, Middelburg, Standerton, LesMon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( ( +27737758557 )) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( +27737758557 )) Mon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( +27737758557 ) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( (+27) +27737758557 ))Mon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( +27737758557 ))) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( +27737758557 ))vlieton, Kinross. , Evander, Kriel, Mpumalanga, Durban, Empangeni, Ladysmith, Newcastle, Pietermaritzburg, Pinetown, Ulundi, Umlazi, Port Shepstone, Dundee , Richards Bay, Kwazulu-Natal, Giyani,

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

daisycvs

PHX May 2024 Corporate Presentation Final

PanhandleOilandGas

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

daisycvs

In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan

vineshkumarsajnani12

Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...

pujan9679

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

CROSS CULTURAL NEGOTIATION BY PANMISEM NS

panmisemningshen123

WheelTug Short Pitch Deck 2024 | Byond Insights

Hector Del Castillo, CPM, CPMM

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Nashik CALL GIRL IN♥️7091819311 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL IN call ☎️70918//19311☎️We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call☎️70918//19311☎️ Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available

pr788182

30-minute NetSpeed Nuggets virtual session focused on using Storytelling, Purpose, Action, Relationships, and Kudos (SPARK) to design and deliver engaging virtual training. Use stories to frame key learning points. Explain a clear purpose for each activity. Make your virtual training action-oriented, build relationships to increase engagement, and create a positive learning environment with kudos.

Putting the SPARK into Virtual Training.pptx

Cynthia Clay

Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS

kajalroy875762

Kürzlich hochgeladen (20)

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Falcon Invoice Discounting: Unlock Your Business Potential

Pre Engineered Building Manufacturers Hyderabad.pptx

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

How to Get Started in Social Media for Art League City

Falcon Invoice Discounting: Empowering Your Business Growth

Phases of Negotiation .pptx

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

PHX May 2024 Corporate Presentation Final

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan

Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...

Mckinsey foundation level Handbook for Viewing

CROSS CULTURAL NEGOTIATION BY PANMISEM NS

WheelTug Short Pitch Deck 2024 | Byond Insights

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available

Putting the SPARK into Virtual Training.pptx

Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS

6 T

1. 6 Trends in PR and Marketing for 2014 Christopher S. Penn Vice President, Marketing Technology

2. Changing Media Landscape

3. Traditional Media’s Decline

4. Brand Journalism Accelerates

5. Analytics Improvement

6. SM Measurement Platform Reflex

7. Data Silos Will Kill Some Companies

8. Internet of Things

9. 3D Printing

10. Further Democratization of Media

11. Evolution of PR

12. Old PR Fading Away Rapidly

13. New PR is the Media

14. Content Marketing Backlash

15. The State of Content Marketing

16. The Content Bar is Higher

17. The Talent Squeeze

18. The Shrinking Talent Pool

19. Growing Our Own Talent

20. What trends do you see?

21. SHIFT Happens www.shiftcomm.com/subscribe

22. Stay in touch www.shiftcomm.com 617-779-1800 shiftcomm.com/t shiftcomm.com/f shiftcomm.com/l shiftcomm.com/g

6 T

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (8)

Mehr von Christopher Penn

Mehr von Christopher Penn (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

6 T