1. Our
Segments /
Businesses
at a Glance
£129
£129
£129 £129
Segment / Businesses
Pressure-sensitive Retail Information Services
Materials
+ RollMaterials + Information
and Brand Management
+ Graphicsand Reflective Products + Printer
Systems
+ Performance Polymers + Fastener
Sales
$3,644 $1,548
(In millions)
Percent of Total Sales
54% 23%
Brand(s)
fasson, avery graphics, avery dennison avery dennison, monarch
Products
Pressure-sensitive roll materials, graphics A wide variety of information and brand
and reflective materials; water- and solvent- management solutions that include graphic tags
based performance polymer adhesives; and labels, variable data tags and labels, woven
and engineered films labels, printed fabric labels, heat transfers,
patches and specialty trim, eco-friendly solutions,
packaging and security solutions, in-plant print-
ing, RFID solutions, designer trim collections,
supply chain solutions and Web services, as well
as barcode printers, software solutions, molded
plastic fasteners and application devices
Customers / End-users
Global label converters, consumer products Global retailers and brand owners, apparel and
package designers and manufacturers, consumer goods manufacturers, restaurant
industrial manufacturers, printers, designers, and food service chains, grocery and drugstore
sign manufacturers and graphic vendors chains, and a variety of other industries serviced
via resellers
6 Avery Dennison

2. averY
44
Office and Consumer Other specialty
Products converting businesses
+ Office Products + Specialty Tape
+ Radio Frequency Identification (RFID)
+ Industrial and Automotive Products
+ Security Printing
+ Performance Films
$936 $582
14% 9%
avery avery dennison
Self-adhesive labels, software, binders, Specialty tapes, industrial adhesives, archi-
sheet protectors, dividers, online templates tectural and engineered films, automotive
and printing, writing instruments, T-shirt decorative interior films, automotive exterior
transfers and do-it-yourself card products films and labels, metallized pigments, self-
adhesive postage stamps, RFID inlays and
durable tags
Office products superstores, major retailers, Industrial and original equipment manufac-
office professionals, school administrators, turers, medical products and device
small business owners and consumers manufacturers, converters, packagers and
consumer products companies
Sticking to the Fundamentals 7