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Q3 2008
Quarterly Earnings
    Summary
Third Quarter 2008 Highlights
    •   Revenue growth of 31% Y/Y and 3% Q/Q
        –   Google properties revenue growth of 34% Y/Y and 4% Q/Q
            G   l        ti               th f            d
        –   Network revenues increased 15% Y/Y and 1% Q/Q
        –   International revenue was $2.8 billion

    •   Operational Highlights
        –   Traffic and revenue solid in Q3 despite difficult economic environment

        –   Key investments in our core search and ads businesses

        –   Increasing prioritization of our newer investments:

            • Apps, Display, YouTube, and Geo

    •   Maintaining a clear focus on operational efficiency and cost
        containment, better positioning Google for healthy long-term
        growth

2
Quarterly Revenue
                                                                                                                                                       5,541
                                                                                                                                               5,367
                        $5,500
                                                                                                                                       5,186
                                         Q3’08 Y/Y Growth = 31%
                                         Q3’08 Q/Q Growth = 3%
                                         Q         G          %
                        $5,000                                                                                                 4,827

                                                                                                                                                       1,680
                        $4,500
                                                                                                                     4,231                     1,655
                                                                                                                                       1,686
                                                                                                            3,872
                        $4,000                                                                                                 1,636
                                                                                                    3,664
                        $3,500                                                                                       1,455
                                                                                            3,205
        $ in millions




                                                                                                            1,352
                        $3,000                                                                      1,345
                                                                                    2,690
                                                                            2,456           1,198
                        $2,500
                                                                   2,254
                                                                                    1,037
                                                          1,919
                        $2,000                                                997
                                                                                                                                                    3,672
                                                                    928                                                                 3,400 3,530
                                                  1,578
                                                                                                                               3,122
                        $1,500 1,257 1,384                   799
                                                                                                                       2,735
                                                                                                       2,282 2,486
                                                   675
                                            630                                             1,977
                        $1,000    584
                                                                              1,432 1,626
                                                                    1,297
                                                          1,098
                         $500                      885
                                            737
                                  657

                           $0
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                                                       Google.com              Network           Licensing and Other
3
U.S. vs.
    U S vs International Revenue
                                                                                                                                                            5,541
                                                                                                                                                  5,367
                     $5,500
                                                                                                                                         5,186
                     $5,000
                     $5 000                                                                                                     4,827
                                                                                                                                4 827

                     $4,500                                                                                            4,231
                                                                                                                                                           51%
                                                                                                               3,872                              52%
                     $4,000
                                                                                                      3,664                               51%
                     $3,500                                                                                                     48%
                                                                                              3,205
                                                                                                                       48%
                                                                                                              48%
     $ in millions




                     $3,000                                                                           47%
                                                                                   2,690
                                                                           2,456              44%
                     $2,500
                                                                   2,254
        n




                                                        1,919                       44%
                     $2,000                                                42%
                                                1,578              42%
                                        1,384                                                                                   52%
                     $1,500
                              1,257                                                                                                                        49%
                                                             38%                                                        52%               49%
                                                                                                      53% 52%                                     48%
                                                 39%
                                                                                               56%
                     $1,000       39% 39%                                               56%
                                                                           58%
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                                                         62%
                      $500                       61%
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                        $0
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                                                                           US       International

4
Traffic Acquisition Costs
                                                                                                              1,4861,4741,495
                                                                                                      1,440
                     $1,500                                                                                                          40%
                               37.2%
                     $,
                     $1,400         36.1%

                                                                                              1,221
                     $1,300                 34.0%
                                                                                                                                     35%
                                                    33.2%
                                                                                   1,125 1,148
                                                         32.5%32.3%
                     $1,200
                     $1,100
                                                                             976
                     $1,000                                                                                                          30%
                                                                      31.0%
                                                                      31 0% 30.7% 0%
                                                                                 31.0%
                                                                                 31
                                                                                         29.9%
                                                                                                 29.1%30.3% 29.2%
                      $900                                             825                                           28.4%
     $ in millions




                                                                785                                                          27.9%
                      $800
                                                          723                                                                        25%
                      $700                          629
                      $600
        n




                                            530
                               462 494
                      $500                                                                                                           20%
                      $400
                      $300
                                                                                                                                     15%
                      $200
                      $100
                        $0                                                                                                           10%
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                                                          TAC         TAC as % of Advertising Revenues

5
Costs and Expenses
         GAAP
         $Millions                                    Q3'07            Q2'08            Q3'08
         Cost of Revenues                                 $1,663
                                                          $1 663            $2,148
                                                                            $2 148           $2,173
                                                                                             $2 173
           Percent of revenues                                39%              40%                39%
         Research & Development                              $549             $682                $705
           Percent of revenues                                13%              13%                13%
         Sales & Marketing                                   $381             $485                $509
           Percent of revenues                                 9%               9%                 9%
         General & Administrative                            $321             $474                $507
           Percent of revenues                                 8%               9%                 9%
         Total Costs & Expenses                            $2,914           $3,789           $3,894
           Percent of revenues                                69%              71%                70%


         Non GAAP
         Non-GAAP
         $Millions                                    Q3'07            Q2'08            Q3'08
         Cost of Revenues                                  $1,659           $2,139           $2,162
           Percent of revenues                                39%              40%                39%
         Research & Development                              $418             $495                $536
           Percent of revenues                                10%              10%                10%
         Sales & Marketing                                   $351             $442                $445
           Percent of revenues                                 8%               8%                 8%
         General & Administrative                            $288             $440                $376
           Percent of revenues                                 7%               8%                 7%
         Total Costs & Expenses                            $2,716           $3,516           $3,519
           Percent of revenues                                64%              66%                64%

             Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and
             expenses to GAAP costs and expenses
6
Profitability
          GAAP
          $Millions                                         Q3'07              Q2'08              Q3'08
          Income from Operations                        $        1,318     $        1,578     $        1,648
          Operating Margin                                        31%                 29%                   30%
          Net Income                                    $        1,070     $        1,247     $        1,290
          EPS (diluted)                                 $         3.38     $         3.92     $         4.06


          Non-GAAP
          $Millions                                         Q3'07              Q2'08              Q3'08
          Income from Operations                        $        1,516     $        1,851     $        2,023
          Operating Margin                                        36%                 34%                   37%
          Net Income                                    $        1,237     $        1,472     $        1,563
          EPS (diluted)                                 $         3.91     $         4.63     $         4.92

           Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations
                                   pp     g                                                     p
           measures to the nearest comparable GAAP measures



7
Free Cash Flow



         $Millions                    Q3'07     Q2'08     Q3'08
         Net cash provided by
                  p           y
         operating activities          $1,633    $1,766    $2,185

         Less purchases of property
         and equipment                 ($553)    ($697)    ($452)



         Free cash flow (Non-GAAP)     $1,080    $1,069    $1,733




8
Cash Flow Hedging 101:
Why does Google need cash flow hedging?

• Over 50% of Google’s revenues are billed in currencies other
  than the U.S. dollar; however, we ultimately measure and
  report our financial results in U.S. dollars.
• As a result, we are subject to the impact of foreign exchange
  fluctuations on our revenue, earnings, and cash flow.
    o If the USD strengthens, our revenues invoiced in other
      currencies become less when translated to USD, and vice
      versa.
• In order to manage this risk, we have implemented a program
  to hedge against downside risk to our revenues and earnings
          gg                                                 g
  reported in USD.
Cash Flow Hedging 101:
How does Google hedge?

• We have a rolling program of foreign exchange options to
  hedge forecasted revenues over the next 18 months.
• We hedge revenue, but the amount of options we purchase is
  computed based on our economic exposure to a currency
  (revenue less expenses)
• In Q3 2008, we hedged revenues denominated in Euro, CAD,
  and GBP.
   o Note, however, that our GBP hedges were rolled out late
     in the quarter - so there was no benefit realized to
     revenues.
Cash Flow Hedging 101:
SFAS 133 – How does the accounting work?

•   SFAS 133 is the standard we use to account for our cash flow hedging program.

         Prior to maturity, an option’s unrealized gain or “intrinsic value” – the difference
     o
         between the strike price of the option and the spot rate of the underlying
         currency – is recorded as Other Comprehensive Income (OCI) on our balance
         sheet on a tax effected basis.

         At maturity, any unrealized gain is initially recorded to OCI and subsequently
     o
         recognized as revenue – on a gross basis or before the tax effect - when the
         corresponding revenue (hedged item) is recognized.

         During Q3, the amount reclassified to revenue from OCI was $34M.
     o


         The unrealized gain in OCI does not necessarily reflect the eventual benefit to
     o
         revenue; the ultimate benefit will depend on exchange rates at the maturity of
         the option contracts. The benefit to revenue will be recognized when the
         corresponding revenue (hedged item) is recognized within the next 18 months.
Cash Flow Hedging 101:
SFAS 133 – How does the accounting work?

• Because we do not purchase in-the-money options (options with
   “intrinsic value”) the cost will always equal their “time value ”
    intrinsic value ),                                  time value.

• The cost or “time value” of the option is amortized over its term on a
   mark to market
   mark-to-market basis (not on a straight-lined basis) to Interest
                                  straight lined
   Income and Other, net.

• As a result, the amount of amortization expense we recognize in any
                                            p            g          y
   particular quarter is impacted by how much the option moves into or
   out of the money, as well as the underlying currency’s volatility.

• The more an option moves into or out of the money, generally the
                                        f
   lower its “time value,” and the greater the amount of amortization
   expense we will recognize. This could result in a front end loading of
   expense.
   expense
Table 1 - Reconciliations of non-GAAP costs and expenses
      to GAAP costs and expenses
                                                                    As a % of                        As a % of                           As a % of
 $Millions                                              Q3'07      Revenues (1)      Q2'08          Revenues (1)      Q3'08             Revenues (1)
 Cost of Revenues (GAAP)
                   (     )                          $     1,663
                                                           ,               39% $
                                                                             %            2,148
                                                                                           ,                40% $
                                                                                                              %               2,173
                                                                                                                               ,                39%
                                                                                                                                                  %
 Less: Stock-based compensation                              (4)                             (9)                                 (11)
 Cost of Revenues (non-GAAP)                        $     1,659            39% $          2,139             40% $             2,162             39%

 Research and development (GAAP)                    $       549            13% $            682             13% $               705             13%
 Less: Stock-based compensation                            (131)                           (187)                               (169)
 Research and development (non-GAAP)                $       418            10% $            495             10% $               536             10%

 Sales and marketing (GAAP)                         $      381              9% $             485             9% $               509              9%
 Less: Stock-based compensation                            (30)                              (43)                               (64)
 Sales and marketing (non-GAAP)                     $      351              8% $             442             8% $               445              8%

 General and administrative (GAAP)                  $      321              8% $             474             9% $               507              9%
 Less: Stock-based compensation                            (33)                              (34)                               (36)
 Less: Settlement agreement with the Authors
 Guild and the Association of American Publishers           -                                -                                  (95)
 (quot;AAPquot;)
 General and administrative (non-GAAP)              $      288              7% $             440             8% $               376              7%

 Total costs and expenses (GAAP)                    $     2,914            69% $          3,789             71% $             3,894             70%
 Less: Stock-based compensation and settlement
                                                           (198)                           (273)                               (375)
 agreement with the Authors Guild and the AAP

 Total costs and expenses (non-GAAP)                $     2,716            64% $          3,516             66% $             3,519             64%

 (1) Percentages based on GAAP revenues of $4,231 million in Q3 '07, $5,367 million in Q2 '08 and $5,541 million in Q3 '08.



13
Table 2 - Reconciliations of non-GAAP results of operations
         measures to the nearest comparable GAAP measures


                                                                                                 Operating                   Operating                  Operating
                                                                                                  Margin                      Margin                     Margin
Figures in millions except per share amounts                                         Q3'07          (1)            Q2'08        (1)          Q3'08         (1)
Income from operations (GAAP)                                                    $     1,318             31% $       1,578          29% $       1,648          30%
Add: Stock-based compensation                                                            198                           273                        280
Add: Settlement agreement with th A th G ild and th AAP
Add S ttl     t         t ith the Authors Guild d the                                     -                             -                          95
Income from operations (non-GAAP)                                                $     1,516             36% $       1,851          34% $       2,023          37%

Net income (GAAP)                                                                $     1,070                   $     1,247               $      1,290
Add: Stock-based compensation (net of tax)                                               167                           225                        217
Add: Settlement agreement with the Authors Guild and the AAP (net of tax)                 -                             -                          56
Net income (non-GAAP)                                                            $     1,237                   $     1,472               $      1,563

Net income per share - diluted (GAAP)                                            $      3.38                   $      3.92               $       4.06
Net income per share - diluted (non-GAAP)                                        $      3.91                   $      4.63               $       4.92
Shares used in per share calculation - diluted                                           317                          318                         318

(1) Percentages based on GAAP revenues of $4,231 million in Q3 '07, $5,367 million in Q2 '08 and $5,541 million in Q3 '08.




 14
Q3 2008
Quarterly Earnings
    Summary

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2008Q3_google_earnings_slides

  • 2. Third Quarter 2008 Highlights • Revenue growth of 31% Y/Y and 3% Q/Q – Google properties revenue growth of 34% Y/Y and 4% Q/Q G l ti th f d – Network revenues increased 15% Y/Y and 1% Q/Q – International revenue was $2.8 billion • Operational Highlights – Traffic and revenue solid in Q3 despite difficult economic environment – Key investments in our core search and ads businesses – Increasing prioritization of our newer investments: • Apps, Display, YouTube, and Geo • Maintaining a clear focus on operational efficiency and cost containment, better positioning Google for healthy long-term growth 2
  • 3. Quarterly Revenue 5,541 5,367 $5,500 5,186 Q3’08 Y/Y Growth = 31% Q3’08 Q/Q Growth = 3% Q G % $5,000 4,827 1,680 $4,500 4,231 1,655 1,686 3,872 $4,000 1,636 3,664 $3,500 1,455 3,205 $ in millions 1,352 $3,000 1,345 2,690 2,456 1,198 $2,500 2,254 1,037 1,919 $2,000 997 3,672 928 3,400 3,530 1,578 3,122 $1,500 1,257 1,384 799 2,735 2,282 2,486 675 630 1,977 $1,000 584 1,432 1,626 1,297 1,098 $500 885 737 657 $0 05 05 05 05 06 06 06 06 07 07 07 07 08 08 08 1' 2' 3' 4' 1' 2' 3' 4' 1' 2' 3' 4' 1' 2' 3' Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Google.com Network Licensing and Other 3
  • 4. U.S. vs. U S vs International Revenue 5,541 5,367 $5,500 5,186 $5,000 $5 000 4,827 4 827 $4,500 4,231 51% 3,872 52% $4,000 3,664 51% $3,500 48% 3,205 48% 48% $ in millions $3,000 47% 2,690 2,456 44% $2,500 2,254 n 1,919 44% $2,000 42% 1,578 42% 1,384 52% $1,500 1,257 49% 38% 52% 49% 53% 52% 48% 39% 56% $1,000 39% 39% 56% 58% 58% 62% $500 61% 61% 61% $0 05 05 05 05 06 06 06 06 07 07 07 07 08 08 08 1' 2' 3' 4' 1' 2' 3' 4' 1' 2' 3' 4' 1' 2' 3' Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q US International 4
  • 5. Traffic Acquisition Costs 1,4861,4741,495 1,440 $1,500 40% 37.2% $, $1,400 36.1% 1,221 $1,300 34.0% 35% 33.2% 1,125 1,148 32.5%32.3% $1,200 $1,100 976 $1,000 30% 31.0% 31 0% 30.7% 0% 31.0% 31 29.9% 29.1%30.3% 29.2% $900 825 28.4% $ in millions 785 27.9% $800 723 25% $700 629 $600 n 530 462 494 $500 20% $400 $300 15% $200 $100 $0 10% 05 05 05 05 06 06 06 06 07 07 07 07 08 08 08 1' 2' 3' 4' 1' 2' 3' 4' 1' 2' 3' 4' 1' 2' 3' Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q TAC TAC as % of Advertising Revenues 5
  • 6. Costs and Expenses GAAP $Millions Q3'07 Q2'08 Q3'08 Cost of Revenues $1,663 $1 663 $2,148 $2 148 $2,173 $2 173 Percent of revenues 39% 40% 39% Research & Development $549 $682 $705 Percent of revenues 13% 13% 13% Sales & Marketing $381 $485 $509 Percent of revenues 9% 9% 9% General & Administrative $321 $474 $507 Percent of revenues 8% 9% 9% Total Costs & Expenses $2,914 $3,789 $3,894 Percent of revenues 69% 71% 70% Non GAAP Non-GAAP $Millions Q3'07 Q2'08 Q3'08 Cost of Revenues $1,659 $2,139 $2,162 Percent of revenues 39% 40% 39% Research & Development $418 $495 $536 Percent of revenues 10% 10% 10% Sales & Marketing $351 $442 $445 Percent of revenues 8% 8% 8% General & Administrative $288 $440 $376 Percent of revenues 7% 8% 7% Total Costs & Expenses $2,716 $3,516 $3,519 Percent of revenues 64% 66% 64% Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and expenses to GAAP costs and expenses 6
  • 7. Profitability GAAP $Millions Q3'07 Q2'08 Q3'08 Income from Operations $ 1,318 $ 1,578 $ 1,648 Operating Margin 31% 29% 30% Net Income $ 1,070 $ 1,247 $ 1,290 EPS (diluted) $ 3.38 $ 3.92 $ 4.06 Non-GAAP $Millions Q3'07 Q2'08 Q3'08 Income from Operations $ 1,516 $ 1,851 $ 2,023 Operating Margin 36% 34% 37% Net Income $ 1,237 $ 1,472 $ 1,563 EPS (diluted) $ 3.91 $ 4.63 $ 4.92 Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations pp g p measures to the nearest comparable GAAP measures 7
  • 8. Free Cash Flow $Millions Q3'07 Q2'08 Q3'08 Net cash provided by p y operating activities $1,633 $1,766 $2,185 Less purchases of property and equipment ($553) ($697) ($452) Free cash flow (Non-GAAP) $1,080 $1,069 $1,733 8
  • 9. Cash Flow Hedging 101: Why does Google need cash flow hedging? • Over 50% of Google’s revenues are billed in currencies other than the U.S. dollar; however, we ultimately measure and report our financial results in U.S. dollars. • As a result, we are subject to the impact of foreign exchange fluctuations on our revenue, earnings, and cash flow. o If the USD strengthens, our revenues invoiced in other currencies become less when translated to USD, and vice versa. • In order to manage this risk, we have implemented a program to hedge against downside risk to our revenues and earnings gg g reported in USD.
  • 10. Cash Flow Hedging 101: How does Google hedge? • We have a rolling program of foreign exchange options to hedge forecasted revenues over the next 18 months. • We hedge revenue, but the amount of options we purchase is computed based on our economic exposure to a currency (revenue less expenses) • In Q3 2008, we hedged revenues denominated in Euro, CAD, and GBP. o Note, however, that our GBP hedges were rolled out late in the quarter - so there was no benefit realized to revenues.
  • 11. Cash Flow Hedging 101: SFAS 133 – How does the accounting work? • SFAS 133 is the standard we use to account for our cash flow hedging program. Prior to maturity, an option’s unrealized gain or “intrinsic value” – the difference o between the strike price of the option and the spot rate of the underlying currency – is recorded as Other Comprehensive Income (OCI) on our balance sheet on a tax effected basis. At maturity, any unrealized gain is initially recorded to OCI and subsequently o recognized as revenue – on a gross basis or before the tax effect - when the corresponding revenue (hedged item) is recognized. During Q3, the amount reclassified to revenue from OCI was $34M. o The unrealized gain in OCI does not necessarily reflect the eventual benefit to o revenue; the ultimate benefit will depend on exchange rates at the maturity of the option contracts. The benefit to revenue will be recognized when the corresponding revenue (hedged item) is recognized within the next 18 months.
  • 12. Cash Flow Hedging 101: SFAS 133 – How does the accounting work? • Because we do not purchase in-the-money options (options with “intrinsic value”) the cost will always equal their “time value ” intrinsic value ), time value. • The cost or “time value” of the option is amortized over its term on a mark to market mark-to-market basis (not on a straight-lined basis) to Interest straight lined Income and Other, net. • As a result, the amount of amortization expense we recognize in any p g y particular quarter is impacted by how much the option moves into or out of the money, as well as the underlying currency’s volatility. • The more an option moves into or out of the money, generally the f lower its “time value,” and the greater the amount of amortization expense we will recognize. This could result in a front end loading of expense. expense
  • 13. Table 1 - Reconciliations of non-GAAP costs and expenses to GAAP costs and expenses As a % of As a % of As a % of $Millions Q3'07 Revenues (1) Q2'08 Revenues (1) Q3'08 Revenues (1) Cost of Revenues (GAAP) ( ) $ 1,663 , 39% $ % 2,148 , 40% $ % 2,173 , 39% % Less: Stock-based compensation (4) (9) (11) Cost of Revenues (non-GAAP) $ 1,659 39% $ 2,139 40% $ 2,162 39% Research and development (GAAP) $ 549 13% $ 682 13% $ 705 13% Less: Stock-based compensation (131) (187) (169) Research and development (non-GAAP) $ 418 10% $ 495 10% $ 536 10% Sales and marketing (GAAP) $ 381 9% $ 485 9% $ 509 9% Less: Stock-based compensation (30) (43) (64) Sales and marketing (non-GAAP) $ 351 8% $ 442 8% $ 445 8% General and administrative (GAAP) $ 321 8% $ 474 9% $ 507 9% Less: Stock-based compensation (33) (34) (36) Less: Settlement agreement with the Authors Guild and the Association of American Publishers - - (95) (quot;AAPquot;) General and administrative (non-GAAP) $ 288 7% $ 440 8% $ 376 7% Total costs and expenses (GAAP) $ 2,914 69% $ 3,789 71% $ 3,894 70% Less: Stock-based compensation and settlement (198) (273) (375) agreement with the Authors Guild and the AAP Total costs and expenses (non-GAAP) $ 2,716 64% $ 3,516 66% $ 3,519 64% (1) Percentages based on GAAP revenues of $4,231 million in Q3 '07, $5,367 million in Q2 '08 and $5,541 million in Q3 '08. 13
  • 14. Table 2 - Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures Operating Operating Operating Margin Margin Margin Figures in millions except per share amounts Q3'07 (1) Q2'08 (1) Q3'08 (1) Income from operations (GAAP) $ 1,318 31% $ 1,578 29% $ 1,648 30% Add: Stock-based compensation 198 273 280 Add: Settlement agreement with th A th G ild and th AAP Add S ttl t t ith the Authors Guild d the - - 95 Income from operations (non-GAAP) $ 1,516 36% $ 1,851 34% $ 2,023 37% Net income (GAAP) $ 1,070 $ 1,247 $ 1,290 Add: Stock-based compensation (net of tax) 167 225 217 Add: Settlement agreement with the Authors Guild and the AAP (net of tax) - - 56 Net income (non-GAAP) $ 1,237 $ 1,472 $ 1,563 Net income per share - diluted (GAAP) $ 3.38 $ 3.92 $ 4.06 Net income per share - diluted (non-GAAP) $ 3.91 $ 4.63 $ 4.92 Shares used in per share calculation - diluted 317 318 318 (1) Percentages based on GAAP revenues of $4,231 million in Q3 '07, $5,367 million in Q2 '08 and $5,541 million in Q3 '08. 14