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FOR IMMEDIATE RELEASE
                                                                January 2, 2009

                                                                Contacts:
                                                                NFS Media Contact:
                                                                Jeff Botti          614-249-6339
                                                                bottij@nationwide.com

                                                                Nationwide Mutual Media Contact:
                                                                Joe Case            614-249-6353
                                                                casej6@nationwide.com



                  NATIONWIDE MUTUAL COMPLETES
            NATIONWIDE FINANCIAL SERVICES TRANSACTION
Columbus, Ohio — Nationwide Mutual Insurance Company (Nationwide) has completed its
previously announced transaction to purchase all of the outstanding shares of common stock of
Nationwide Financial Services (NFS) it did not already own. The transaction has been approved
by all relevant governmental authorities and by NFS shareholders. NFS is now a wholly-owned
subsidiary of Nationwide and a private company. Accordingly, NFS will file the required
documents with the SEC to voluntarily delist the company’s Class A common stock from the
New York Stock Exchange.

Under the terms of the completed transaction, NFS shareholders are receiving $52.25 in cash for
each share of NFS Class A common stock they hold. Shareholders should review the
shareholder proxy statement for more detailed information. The transaction price of $52.25 per
share represents an increase of $5.05 per share, or approximately 11%, over Nationwide's
original proposal of $47.20 per share, made in March 2008.

NFS shareholders voted to approve the transaction on Wednesday, December 31, 2008.
Nationwide agreed to vote, or cause to be voted, all shares of its Class A common stock and
Class B common stock in favor of the proposal to adopt the definitive agreement. Nationwide has
owned the majority of NFS common stock, including all of the outstanding NFS Class B
common stock, since it went public in 1997. As of December 31, 2008, the Class B common
stock represented 66.3% of the equity ownership and 95.2% of the combined voting power of the
shareholders of NFS.

The completion of the transaction sets Nationwide apart from the competition by enabling it to
align its entire product and service portfolio around the customer, providing an even greater
value proposition for current and future customers through a more differentiated On Your Side
experience.
Background:

On March 10, 2008, NFS disclosed that it had received a proposal from Nationwide to purchase
all outstanding publicly held shares of NFS Class A common stock for $47.20 per share in cash.
NFS’ board of directors formed a special committee of independent directors not affiliated with
Nationwide to evaluate the proposal.
On August 6, 2008, Nationwide and NFS announced that they entered into a definitive
agreement for Nationwide to acquire all of the outstanding publicly held Class A common stock
of NFS for $52.25 per share in cash. The transaction was recommended by the special
committee of independent NFS directors and approved by NFS’ board of directors.

Nationwide’s financial advisors on the transaction are UBS Investment Bank and Goldman
Sachs and its legal counsel is Jones Day. Legal counsel for NFS is Dewey & LeBoeuf LLP.
Lazard acted as financial advisor to the special committee of the NFS board and Sidley Austin
LLP acted as the special committee’s legal counsel.

About NationwideÂź

Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial
services organizations in the world, ranking #108 on the Fortune 500 list. 1 The company
provides a full range of insurance and financial services, including auto, motorcycle, boat,
homeowners, life, commercial insurance, administrative services, annuities, mortgages, mutual
funds, pensions, long-term savings plans and health and productivity services. For more
information, visit www.nationwide.com.

                                              -30-




1
    Fortune Magazine, April 2008

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Nationwide Mutual Completes Nationwide Financial Transaction

  • 1. FOR IMMEDIATE RELEASE January 2, 2009 Contacts: NFS Media Contact: Jeff Botti 614-249-6339 bottij@nationwide.com Nationwide Mutual Media Contact: Joe Case 614-249-6353 casej6@nationwide.com NATIONWIDE MUTUAL COMPLETES NATIONWIDE FINANCIAL SERVICES TRANSACTION Columbus, Ohio — Nationwide Mutual Insurance Company (Nationwide) has completed its previously announced transaction to purchase all of the outstanding shares of common stock of Nationwide Financial Services (NFS) it did not already own. The transaction has been approved by all relevant governmental authorities and by NFS shareholders. NFS is now a wholly-owned subsidiary of Nationwide and a private company. Accordingly, NFS will file the required documents with the SEC to voluntarily delist the company’s Class A common stock from the New York Stock Exchange. Under the terms of the completed transaction, NFS shareholders are receiving $52.25 in cash for each share of NFS Class A common stock they hold. Shareholders should review the shareholder proxy statement for more detailed information. The transaction price of $52.25 per share represents an increase of $5.05 per share, or approximately 11%, over Nationwide's original proposal of $47.20 per share, made in March 2008. NFS shareholders voted to approve the transaction on Wednesday, December 31, 2008. Nationwide agreed to vote, or cause to be voted, all shares of its Class A common stock and Class B common stock in favor of the proposal to adopt the definitive agreement. Nationwide has owned the majority of NFS common stock, including all of the outstanding NFS Class B common stock, since it went public in 1997. As of December 31, 2008, the Class B common stock represented 66.3% of the equity ownership and 95.2% of the combined voting power of the shareholders of NFS. The completion of the transaction sets Nationwide apart from the competition by enabling it to align its entire product and service portfolio around the customer, providing an even greater value proposition for current and future customers through a more differentiated On Your Side experience. Background: On March 10, 2008, NFS disclosed that it had received a proposal from Nationwide to purchase all outstanding publicly held shares of NFS Class A common stock for $47.20 per share in cash. NFS’ board of directors formed a special committee of independent directors not affiliated with Nationwide to evaluate the proposal.
  • 2. On August 6, 2008, Nationwide and NFS announced that they entered into a definitive agreement for Nationwide to acquire all of the outstanding publicly held Class A common stock of NFS for $52.25 per share in cash. The transaction was recommended by the special committee of independent NFS directors and approved by NFS’ board of directors. Nationwide’s financial advisors on the transaction are UBS Investment Bank and Goldman Sachs and its legal counsel is Jones Day. Legal counsel for NFS is Dewey & LeBoeuf LLP. Lazard acted as financial advisor to the special committee of the NFS board and Sidley Austin LLP acted as the special committee’s legal counsel. About NationwideÂź Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, ranking #108 on the Fortune 500 list. 1 The company provides a full range of insurance and financial services, including auto, motorcycle, boat, homeowners, life, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com. -30- 1 Fortune Magazine, April 2008