The document provides information about energizing brands on Wikipedia including: 1) Wikipedia receives 10 billion monthly page views and tops many search results, so it is important for companies to have a presence, but contributors rarely write high-quality entries for B2B companies. 2) There are rules for engaging on Wikipedia including having a username, engaging respectfully, and making genuine contributions even if they do not directly benefit the company. 3) Tools for monitoring Wikipedia and social media are recommended to measure visibility and understand how the brand is discussed online.

1. Energizing your Brand on Wikipedia Sponsored by

3. Speaker Bios David King is Director of Social Media for Gutenberg Communications. In his role at Gutenberg, he leads the development and execution of social media strategies for B2B brands. Previously he served as resident Wikipedia guru and account executive at The Hoffman Agency, where he helped clients create, write, and gain readership for their blogs and energize their brand on Wikipedia in addition to traditional PR work. Prior to The Hoffman Agency, David held PR positions at Lutchansky Communications and Edelman, working with clients such as TSMC, Synopsys, Samsung, and IBM (formerly ILOG). He is a regular speaker, writer, and commentator on social media marketing, and has written op-eds, and guest blogs for Fortune Magazine and T he San Jose Mercury News and has placed clients in The Wall Street Journal, USA Today, The New York Times , Channel 2 News, and Fortune, among others. Ari Newman is a passionate entrepreneur who excels in creating value in ideas and technology and thrives on the challenges and opportunities that define early stage companies. He is President and Founder of Filtrbox, a real-time social media monitoring service that helps companies listen to and engage in online conversations. In the year since launch, Filtrbox has grown to over 10,000 users and hundreds of customers. Previously Ari was Founder and Principal of Newman Venture Advisors, VP of Product Management at CreekPath Systems and Director of Operations at Volera. Ari’s expertise includes SaaS, consumer internet, enterprise application software, IP networks, enterprise storage, and social media marketing. He lives in Boulder, CO with his wife and two children, where his happiest moments are when his 5 year old daughter agrees to watch cycling races with him..

7. The Rules

9. Maximizing Wikipedia Company Wiki Topic Wiki Competitor Wikis Company Website Historical significance Branded Image List of competitors List of Major Vendors Important Execs Historical significance Other Ideas Mold the way people think

12. Another reason to care

15. The Outcome