1. The British Film Industry LO: To identify key issues within the British Film industry LO: To evaluate whether the British Film industry is popular with audiences Thursday 26 th March 2009 Thinking question: Why have a British film industry?

2. Who does what in the British Film Industry? Aims to support, develop and promote the art forms of the moving image An independent, non-governmental body which classifies and censors film, video as well as computer and console-based games released in the UK. The official UK agency for international cultural relations. Its Film Department promotes new British films (features and shorts), internationally principally through festivals and showcases. Portal site britfilms.com Promotes understanding and appreciation of Britain's rich film and television heritage and culture. Government backed lead agency for film in the UK ensuring that the economic, cultural and educational aspects of film are effectively represented at home and abroad.

3. Main British Production Companies Can you name films by these production companies? Ext: Who dominates the UK film industry?

5. How do British films attract audiences? Ext: How are they distinct from Hollywood blockbusters?

6. This research uncovered an audience typology that helped to inform the department’s ongoing audience development activities. Briefly, the cinema types uncovered were as follows: Mainstream : unlikely ever to view anything other than major ‘Hollywood’ style blockbusters. Mainstream plus : generally mainstream, but apt to see less mainstream films on a few occasions. Aficionados : tend to view a mix of films, including major foreign language titles, and can be encouraged to become even more adventurous in their viewing choices. Film Buffs1 : eschew mainstream films in favour of more extreme, esoteric, challenging and difficult subject matter (specialised) films. AUDIENCE TYPES

7. £7,724,653 Total £71,952 Ita/Fra Il Divo 15 £101,752 UK The Age of Stupid 14 £119,041 USA/Ger Hotel for Dogs 13 £126,630 USA The Unborn 12 £158,414 USA Confessions of a Shopaholic 11 £161,880 UK Bronson 10 £201,250 USA Bolt 9 £387,399 UK The Young Victoria 8 £416,356 UK Slumdog Millionaire 7 £484,808 USA Gran Torino 6 £594,510 USA/Can Watchmen 5 £648,634 UK Lesbian Vampire Killers 4 £796,244 USA Duplicity 3 £1,289,513 USA Paul Blart: Mall Cop 2 £2,166,270 USA Marley & Me 1 Weekend Gross Country of Origin Title Rank Weekend 20 Mar - 22 Mar 2009 UK box office – audience consumption

10. Facts in focus • UK cinema admissions reached 162 million, up 4% on 2006. • Box office receipts were £821 million, up 8% on 2006. • 516 films were released for a week or more in the UK and Republic of Ireland, an increase of 2% on 2006 and 58% more than in 1998. • UK films, including co-productions, accounted for 21% of releases and 29% of the market by value, up 10% on last year. • The top 100 films earned almost 91% of the gross box office, 2% more than in 2006.