TCI ANNUAL GLOBAL CONFERENCE – OCT 18TH Workshop Title: Creative & cultural industry clusters

1. TCI ANNUAL GLOBAL CONFERENCE – OCT 18TH
Workshop Title:
Creative & cultural industry clusters
The FAME initiative: access to
finance for creative industries
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

2. Filas support in the life cycle
of a company
POR ERDF
Venture Capital
20 M €
POR ERDF
Voucher
schemes
4 M €
POR ERDF
Micro‐
innovation
30 M €
POR ERDF Spin‐
Off start‐up
4M€
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

3. FILAS Cluster management - DTA
2004 -DTA- Aerospace Technological District
2008 - DTB – Bioscience Technological District
60 M € DTA
budget • Linkages with large
77 M€ DTB
budget Pros companies
Lessons
• Big R&D projects
learnt
Top-down
approach • No sustainability
towards
regional
Cons • No direct and clear
companies impact
Rich call for
proposal for
R&D projects
and Business
Development ADDITIONAL BUDGET
2011-2014 DTA- 10 M €
2011-2014 - DTB – 30 M €
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

4. FILAS Cluster management - DTC
2008 -DTC- Cultural Heritage and Tourism
District
13 M € budget • Creativity applied to
traditionality towards
Pros innovative sectors
Lessons
learnt (mobile cultural tourism)
5 pilot projects
launched
through call for
tenders at EU
Cons • No sustainability
level; 10
projects Use of EU,
national and
regional
financial
resources
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

5. DTC – cultural sites
Caprarola Cerveteri
Palazzo Farnese Monumental necropolis
3D reconstruction Mobile App
Talking pictures Virtual reconstruction inside 5
Sound and light show tombs
Etruscan story-telling
Digital Bus Sperlonga
Local maps with geographic The imperial villa of Tyberius and the
information “Coastline of Ulysses”
Guided tours enhanced by Water Jet Screenings
virtual reconstructions
Digital Signage
Solar Panels
Immersive Video Camera
Accessibility for Disabled FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

6. Filas - cluster management approach
The 6 stages of social innovation
Challenge
Proposals Social and
systemic
Prototypes change
Sustainability
Scaling
Source – elaboration from The Open Book of social innovation – NESTA 2010
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

7. The social innovation concept for FILAS
INNOVATION:
What is desirable to use? What is possible with technology?
What is viable in the marketplace? FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

8. FILAS Cluster management - DTD
2012 -DTD- Digital and Creative Industry
District
Little financial
resources needed
Small
Clear sustainability
financing,
Direct results on the
Evaluation of which follow
territory
best solutions step by step
Assessment of real
the
development problems/needs
of the project
Launch of a
call (address
need/problem)
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

9. FILAS Venture Capital methodology
Matching of competencies and money
Clear interlinked roles and actions
Good understanding of markets
Fast decision making
Need of a fast ROI
Market failure approach
Biz/social job creation approach
FAME ‐ FACILITATING ACCESS
Public money Private money
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

10. FILAS Venture Capital instrument
Direct co-investment with Biz Angels and private investors
20 M € budget
Spin off and spin out
Early stage and expansion
support
Subsidiarity and complementarity
Smart co-financing mechanism FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

11. FILAS VC advantages for investors
Independent
Risk mitigation
evaluation
Equity kicker
Joint scouting and
evaluation phases
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

12. The FAME intiative
Facilitating Access &
FAME Mobilisation of European
finance for Creative
industries
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

13. WHY FAME?
From a Regional …Pan-EU approach
approach to a…
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

14. FAME objectives
FILLING THE FUNDING GAP
FAME 4 COMPANIES FAME 4 INVESTORS
Specialised Coaching,
Leverage strategy –
training, tools and in-kind
Co-investment models
support
FAME Pan-EU fund
Pitching events
for creative industries
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

15. FAME next events
1. Copenhagen (Denmark) November 12th –14th 2012 - FAME coaching/pitching
event in concomitance with the Creative Business Cup finale
http://www.creativebusinesscup.com.
2. Heidelberg (Germany) March 19th – 20th 2013 FAME coaching/pitching event in
concomitance with the Heidelberg Innovation Forum http://www.heidelberger-
innovationsforum.de/index.php?id=139&L=3
3. The 3rd and last FAME coaching & pitching event will be organised in Rome in
June/July 2013.
Putting together
International companies, financial Only the best creative
dimension investors, clusters and industries SMEs
stakeholders
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

16. Who are we looking for?
Strategic partner
organisations to leverage
regional/national funds
(guarantee, early stage) on
Creative Industries
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

17. No clear future
but
strong committment and
safe sailing
FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

18. FAME ‐ FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
06/11/2012 FINANCE FOR CREATIVE INDUSTRY
GROWTH