Nobody wants to feel like a member of a "high valued demographic in a laser-targeted segment-based" marketing campaign. Marketing should be about conversations with an audience of one at global scale.

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Placing the
Customer at the
Center
Craig Fiebig
Vice President, Product Marketing
IMS Health Technology & Applications
March 24, 2015
Make the most of every conversation

2. 1 IMS Health Confidential
The Art of Conversation
People con
a path
Conversation
From Wikipedia, the free encyclopedia
Conversation is a form of interactive, spontaneous communication
between two or more people. Typically it occurs in spoken
communication, but some written exchanges may also be referred to as
conversations. The development of conversational skills and etiquette is
an important part of socialization. The development of conversational
skills in a new language is a frequent focus of language teaching and
learning.
Conversation analysis is a branch of sociology which studies the
structure and organization of human interaction, with a more specific
focus on conversational interaction.
Contents

3. 2 IMS Health Confidential
Challenge

4. 3 IMS Health Confidential
Attract

5. 4 IMS Health Confidential
Engage

6. 5 IMS Health Confidential
Refine

7. 6 IMS Health Confidential
The Virtuous Cycle

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Integrated by Design
Pharmaceutical/Life Sciences
Data-Driven
IMS Health and Cegedim

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Thank you
IMS Health Confidential