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CONANYOURWEBREADINGADVISOR
FedvoxEngineering
What went wrong with online reading?
• The Verge: You are not going to read it [2/2014]
• Slate: You will not finish this article [6/2013]
• Most of us leave (or share!) after first few rows
• Content crafters feed us with catchy headlines
and poorly written posts
• This causes huge waste of time and
information bias
How can we increase our
reading efficacy
and make
online reading pleasure
again?
What if we could see
how others did
like the post & behave even
before we
start reading it?
Meet Conan Chrome Extension
Ubiquitous Article Stats Bar
(reading progress | word count | reading duration)
Crowdsourcing Platform
(behavior tracking | data aggregation | real-time feedback)
Conan in Action
Conan Traction and Market
• After 30 days in Chrome store
– 150 % W2W Impressions growth
– 30 % W2W Installation growth
• Potential market ~ 54M users
Early adopters love Conan!
Steven
This is pretty cool idea!
-Twitter
Doug
Hi Peter. I think the idea is brilliant, already it's given me in one case
information that prompted me to do something differently.
-Google Plus
I was impressed with Conan. I like how you solicited feedback from HN,
me and presumably many others.
-Google Hangout
Samuel
One of the best extensions I've ever used. Great idea and execution.
Really helpful. Thank you.
-Chrome store
Think of Conan as Spotify for Reading
Leveraging collected data to provide:
1. Personalized content based on reader’s behavior
• E.g. Having 20 minutes ride? Here are 5 best short tech
articles and 5 minutes movie review
• Free / Premium plans
2. Marketing platform
• Promoted blog posts and reviews based on interest
and habits

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Conan - Your Web Reading Advisor

  • 2. What went wrong with online reading? • The Verge: You are not going to read it [2/2014] • Slate: You will not finish this article [6/2013] • Most of us leave (or share!) after first few rows • Content crafters feed us with catchy headlines and poorly written posts • This causes huge waste of time and information bias
  • 3. How can we increase our reading efficacy and make online reading pleasure again?
  • 4.
  • 5. What if we could see how others did like the post & behave even before we start reading it?
  • 6. Meet Conan Chrome Extension Ubiquitous Article Stats Bar (reading progress | word count | reading duration) Crowdsourcing Platform (behavior tracking | data aggregation | real-time feedback)
  • 8. Conan Traction and Market • After 30 days in Chrome store – 150 % W2W Impressions growth – 30 % W2W Installation growth • Potential market ~ 54M users
  • 9. Early adopters love Conan! Steven This is pretty cool idea! -Twitter Doug Hi Peter. I think the idea is brilliant, already it's given me in one case information that prompted me to do something differently. -Google Plus I was impressed with Conan. I like how you solicited feedback from HN, me and presumably many others. -Google Hangout Samuel One of the best extensions I've ever used. Great idea and execution. Really helpful. Thank you. -Chrome store
  • 10. Think of Conan as Spotify for Reading Leveraging collected data to provide: 1. Personalized content based on reader’s behavior • E.g. Having 20 minutes ride? Here are 5 best short tech articles and 5 minutes movie review • Free / Premium plans 2. Marketing platform • Promoted blog posts and reviews based on interest and habits