Web Managers Academy 3.0: Seamless Websites & Expanded Presence Computers in Libraries 2011 http://www.infotoday.com/cil2011/day.asp?day=Sunday

1. What are people doing on your site? Computers in Libraries 2011 Jeff Wisniewski University of Pittsburgh Darlene Fichter University of Saskatchewan

3. Add tracking

4. * TIP The tracking code can be “included” as part of your page template Photo by BigTallGuy cc s ome rights reserved

5. Menu translation Menu item English translation Dashboard General overview of site activity Intelligence Email and/or text alerts Visitors How man people, where they come from, what systems they’re using Traffic Sources How people are getting to and/or finding your site Content What do people look at on your site

7. Key metrics METRIC DEFINITION NOTE Bounce rate % of visits that immediately left High bounce rate can be good or bad Goal Page someone reaches once they’ve completed some task Hit Request for a file from a webserver Artifically inflated Pageview Display of a complete webpage Visits Series of pageviews from same visitor Within 30 minutes

8. Rule of thumb TRENDS in the data are more important than the numbers themselves

9. Visitors Photo reserved by Scott Clark Some rights

13. Visitors: Browser

14. Visitors: Mobile

16. Content: Top Content

21. Goals

22. Goals

23. Goals

26. Discussion Photo by foxypar4 – cc some rights reserved