1. Esri User Experience Team
6-8-5 Ideation Activity
Frank Garofalo
Esri User Experience Team

2. credit
• This presentation is based on a session at
SXSW Interactive 2012
by Fred Beecher (Evantage), Krista Sanders (Google),
Russ Unger (UserGlue), and Brynn Evans (Google).
• http://schedule.sxsw.com/2012/events/event_IAP13716

3. overview & objective
• Quickly capture different perspectives and ideas,
then pull from the best of all the ideas to proceed
forward with a concept for the system.

4. process
• Have the project team members (including key
stakeholders) meet together
• Review the project requirements and objectives

5. process
• For each individual, fold a 8.5 x 11 sheet of paper 3 times
• Open the folds, should have a grid of 8 sections

6. process
• For each individual, fold a 8.5 x 11 sheet of paper 3 times
• Open the folds, should have a grid of 8 sections

7. process
• Ask each individual to draw 6-8 sketches of their ideas
• Provide 5 minutes to draw sketches

8. process
• Sketches can be as simple
as boxes, lines, and text
DashboardLogin
Interactive
Map
Details
User
Management

9. process
• Ask each individual to share their sketches
• Compare the different perspectives
& combine the “best” ideas