Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition. Find amazing ways to outwit your competitors and win larger share in organic traffic. :) More detailed keyword researching techniques at http://bit.ly/1dFkFUz

1. MASTERING
KEYWORD RESEARCH
a detailed guide on keyword
and niche researching
GDI 2014 presentation

3. KEYWORD RESEARCH
JEWELED CROWN OF SEO STRATEGIES

6. NO.

7. The BIG FAT REASON why they are failing is
because they are doing the exact same SEO
methods and keyword research thousands of
other people are doing.

8. On top of that, it is just getting
more and more competitive every day!
There is, literally, no way to get
an edge in SEO these days.
THINK ABOUT IT…
• EVERYONE is getting ideas from the same people
• EVERYONE struggles over the same keywords
• EVERYONE is doing the same backlinking patterns

9. Backlinking?
Nope! There are no more backlinking secrets. Everyone is using the
same programs and the same tactics. Even though backlinking is also
important, it is not an effective way to get an upper hand on SEO.
On-Page SEO?
Nope! MAJORITY of SEOs know about this. This is extremely important;
However, this is very common knowledge!

10. NICHE AND KEYWORD RESEARCH?

11. NICHE AND KEYWORD RESEARCH?
NICHE and KEYWORD RESEARCH is going to be
our weapon of mass destruction.
YES!

12. In on-page SEO and backlinking, you will always be at the same starting line with
every other marketer. THIS IS NOT THE CASE WITH KEYWORD RESEARCH.
Even if you only know the basics of on-page SEO and link building but you have
an excellent skill at researching keywords and finding niches, YOU ARE ALREADY
OWNING 75% OF THE BATTLE.
THIS IS THE REASON WHY KEYWORD RESEARCH IS THE JEWELED CROWN OF SEO
STRATEGIES.

13. SEARCH INTENT
HOW IMPORTANT IS IT?

14. NAVIGATIONAL
INFORMATIONAL
COMMERCIAL
TRANSACTIONAL
There are 4 types of searches that’s going on inside a buyer,
searcher, or user’s head when searching online.

15. NAVIGATIONAL INFORMATIONAL
COMMERCIAL TRANSACTIONAL
direct searches for
brands, company,
websites, or a person
typically represents
people looking for
quick answers
investigational searches
leading up to a
purchase that help a
buyer find information.
these searches are
largely for purchases and
completing a task.
Coca-cola, Facebook,
Barney and friends
Credits: www.skilledup.com
Phone numbers, recipes,
headlines, sports news
Potential customer
looking for info
Signing up for an SEO
service, buy a product
There are 4 types of searches that’s going on inside a buyer,
searcher, or user’s head when searching online.

16. Surveys and polls
(survey monkeys)
Related
Forums
GKP Adwords
suggested bid
and Adwords
competition
Q and A sites
(Quora, Yahoo!
Answers)
Capturing
commercial
intent
comment
threads
emails
WHERE TO PICK IDEAS ON SEARCH INTENT

17. When you are looking for keywords, keep one thing in mind:
Searches represent peoples' problems and when people need
a problem solved, depending on the size of the issue, they will
pay for it.
A keyword can still be profitable, as long as you can
understand WHY people are making these searches.
“There are times when searches with a low volume can bring
in a ton of money! There are also times when searches with a
large search volume will fail to bring in any sales at all.”

18. BRAINSTORMING
BETTER THAN KEYWORD TOOLS

19. They are NOT GREAT in finding hidden gems.
KEYWORD RESEARCH TOOLS are great…
only for making your work easier; yet, they are NOT
great at creatively finding niches.

20. 95% of web marketers are dependent on using research tools or the very
basic process of finding keywords and niches.
The fact that people don't know how to look for niches and seem to bank
on tools, lots of huge gold mines of niches out there are just waiting to be
found.
VERY few people know how to find good keywords/niches.

21. This puts you in an amazing position. While everyone else is off digging in the
same niche gold mine, you are able to break and find niches no one else has a
chance of finding.

22. Without relying too much on using
keyword research tools, you could separate
yourself from those 95% SEO zombies.

23. What you need to understand:
Keyword research tools and very basic niche research does not
always bring back the best results.
They also overlook a TON of amazing Niches/keywords…

24. EPIC TECHNIQUES
IN GETTING THE BEST KEYWORDS

25. DID YOU KNOW ?
Competitor sites are amazing sources of good keywords and
keyword clouds.
STRATEGY #1 USING YOUR COMPETITORS

26. DID YOU KNOW ?
Competitor sites are amazing sources of good keywords and
keyword clouds.
HOW?
Sites which are already ranking in Google have a list of
keywords they’re aiming to develop.
By conducting an SEO analysis on your competition, you can
easily determine their keywords and the keyword clouds.
STRATEGY #1 USING YOUR COMPETITORS

27. STRATEGY #1 USING YOUR COMPETITORS
TWO MOST RECOMMENDED TOOLS TO USE
• Google Keyword Planner (GKP)
• Your Extraordinary Brain
OTHERS
• Ahrefs
• SEMRush
• Open Site Explorer
• Majestic SEO
• Alexa
• Other website checking tools you know

28. Ahrefs
SEMrush
Alexa
Open Site Explorer
Majestic SEO
STRATEGY #1A: WHEN USING WEBSITE CHECKING TOOLS, OBSERVE
THE ANCHOR TEXT VARIATION AND
BACKLINK PROFILE.
STRATEGY #1 USING YOUR COMPETITORS

29. CHECK IF YOU HAVE A HIGH SUCCESS RATE IN BEATING THESE
COMPETITORS. IF NOT, DIG DEEPER IN GOOGLE KEYWORD PLANNER
USING THEIR KEYWORD CLOUDS.
THE BEST KEYWORDS AREN’T ONLY FOUND ON ONE SITE. IF YOU ARE
KEEN TO GET THE BEST KEYWORDS OUT THERE, CHECK MULTIPLE
SITES, COMPARE AND ANALYZE THE DATA.
STRATEGY #1 USING YOUR COMPETITORS
STRATEGY #1A: WHEN USING WEBSITE CHECKING TOOLS, OBSERVE
THE ANCHOR TEXT VARIATION AND
BACKLINK PROFILE.

30. STRATEGY #1B: GRAB THE HOMEPAGE URL OR THE TOP LANDING
PAGE OF YOUR COMPETITOR SITE AND COPY PASTE IT IN GOOGLE
KEYWORD PLANNER. THE MOST RELEVANT KEYWORDS WILL APPEAR
IN RESULTS.
STRATEGY #1 USING YOUR COMPETITORS

31. STRATEGY #1C: GET TO THE HOMEPAGE URL OR THE TOP LANDING
PAGE OF YOUR COMPETITOR SITE.
VIEW PAGE SOURCE AND REVIEW THE META DATA SECTION.
KEYWORDS ARE USUALLY FOUND IN META-TITLE,
META-DESCRIPTION AND IN META KEYWORDS
(SPECIALLY ON SITES WHICH ARE KEYWORD OPTIMIZED).
STRATEGY #1 USING YOUR COMPETITORS

32. STRATEGY #2A: IF YOU REALLY HAVE NO IDEA ON WHAT TO LOOK FOR, TYPE
ANY WORD OR PHRASE YOU WISH TO DIG THEN CHECK THE
RELATED SEARCHES AT THE BOTTOM OF RESULTS.
Get all these related terms and check them on
Google Keyword Planner.
STRATEGY #2 USING GOOGLE

33. STRATEGY #2B: IF YOU HAPPEN TO HAVE A LIVE SITE BUT STILL NEEDS SOME
GOOD KEYWORDS, YOU CAN LOOK INTO GOOGLE WEBMASTER TOOLS’
SEARCH QUERIES SECTION.
STRATEGY #2 USING GOOGLE
Check keywords by Impressions or Average position.

34. STRATEGY #3 USING SEARCH SECTION OF SITES
LET’S HOP INTO PINTEREST…
1.) I typed the keyword in the search bar of Pinterest

35. STRATEGY #3 USING SEARCH SECTION OF SITES
2.) Got the URL http://www.pinterest.com/search/pins/?q=rhinoplasty
3.) Grabbed and copy pasted the URL in GKP
4.) GKP revealed some amazing keywords ready for
checking after clicking on “get ideas”.

36. STRATEGY #3 USING SEARCH SECTION OF SITES
Aside from Pinterest, there are also some websites and
pages which works well for this strategy…
• Blog posts
• News articles
• Wikipedia entries
• Press release sites

37. When you are looking for good
keywords, you are actually
“digging for gold”
Cartoons Action Cartoons
Naruto Shippuden
Naruto
Kyuubi
Anime
One Piece
Zoro’s
swords
STRATEGY #4 CONCEPTUALIZATION

38. When you are looking for good
keywords, you are actually
“digging for gold”
Zoro’s
swords
BINGO!
these are the
keywords that
we need
STRATEGY #4 CONCEPTUALIZATION
Naruto
Kyuubi

39. STRATEGY #4 CONCEPTUALIZATION

40. STRATEGY #4 CONCEPTUALIZATION

41. VISIT ANY OF THESE SITES
• amazon.com
• oDigger.com
• offervault.com
• clickbank.com
How?
FIND
AN AMAZING
PRODUCT TO
PROMOTE
STRATEGY #5 FOLLOWING THE MONEY

42. I went to Offer Vault to find some good products. After
searching for “diet”, I found these amazing offers.
STRATEGY #5 FOLLOWING THE MONEY

43. I took some searches
on Google to know
more about the
product and found
out that Garcinia
Cambogia is the
close cousin of
mangosteen.
I was stunned after
checking the searches
for Garcinia Cambogia
in Google Keyword
Planner.
Take a quick look...
STRATEGY #5 FOLLOWING THE MONEY

44. Since the keyword clouds of Garcinia Cambogia is very
competitive, I decided to take a different route and
dug deeper on mangosteen related terms...
STRATEGY #5 FOLLOWING THE MONEY
GUESS WHAT
I DISCOVERED?

45. THIS KEYWORD IS JUST SITTIN` PRETTY. 
STRATEGY #5 FOLLOWING THE MONEY

46. Someone should start optimizing a page
using that keyword.
STRATEGY #5 FOLLOWING THE MONEY

47. STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
Image credits: www.wordtracker.com

48. STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
ALWAYS KEEP IN MIND THE
IMPORTANCE OF COMMERCIALITY
“There are times when searches with a low volume
can bring in a ton of money! There are also times
when searches with a large search volume will fail to
bring in any sales at all.”
LONG TAIL KEYWORDS ARE BEST TO AFTER FOR FEW REASONS:
• small number of competitors
• often neglected by many even with high profitability
• comprised of many head terms and seed keywords
• accurately hits user’s search intent

49. STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
Most SEO’s usually target high traffic keywords that’s why we
needed to avoid those terms if we intend to use this method.
1. I picked and searched on GKP “animation” and “motion
graphics” to get keyword ideas.
2. I purposely ignored the high traffic keywords. Keeping in mind
that these are already taken by competitors, I went to target the
keywords with 300 monthly searches and below.

50. STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
3. Listed all the long and odd keywords in notepad; even keywords
with 30, 40, 50 SP(searches per month).
Final step is to create a readable lengthy title by incorporating the
listed keywords and optimize these terms in a single page.
motion graphics background - 50 SPM
cool motion backgrounds - 40 SPM
animated motion backgrounds - 40 SPM
motion backgrounds hd - 90 SPM
download motion background - 30 SPM
free motion video backgrounds - 70 SPM
motion video backgrounds - 140 SPM
video motion backgrounds - 110 SPM
free video motion backgrounds - 30 SPM
animated video backgrounds - 140 SPM
animated backgrounds free - 140 SPM
hd animated backgrounds - 90 SPM
These are all
high converting
keywords
totaling
830 SPM
Free cool motion graphics & animated video backgrounds HD

51. STRATEGY #7 THE “BEST” APPROACH
MOST PEOPLE WHO DOES KEYWORD
RESEARCH USUALLY GETS KEYWORDS LIKE:
• top PC games 2014
• best diet plan
• most watched YouTube videos
• popular songs 2014

52. STRATEGY #7 THE “BEST” APPROACH
This type keywords are
already taken, used and
optimized by large
numbers of competitors.
You’re still half-way
of the digging
process.
MOST PEOPLE WHO DOES KEYWORD
RESEARCH USUALLY GETS KEYWORDS LIKE:
• top PC games 2014
• best diet plan
• most watched YouTube videos
• popular songs 2014

53. STRATEGY #7 THE “BEST” APPROACH
1. Hopped into Google to search “best PC games 2014” to
get rich ideas of the top pc games today.
2. Clicked on some few sites to check the games I am familiar
of and I saw Diablo 3: Reaper Of Souls

54. STRATEGY #7 THE “BEST” APPROACH
3. Thrown Diablo 3 and Reaper of Souls in GKP to get keyword
ideas.
4. Diablo 3 and Reaper of Souls are already big sub-niches
themselves. If you would dig within these sub-niches, you
will succeed in getting highly targeted traffic keywords that
could sell.
5. Besides, D3: Reaper Of Souls just a part of the “best pc
games 2014”, you can find more other games if you can’t
find any hole in this sub-niche.

55. BONUS
NICHE IDEAS AND DREAM KEYWORDS

56. BY APPLYING, THE PATTERN IN CONCEPTUALIZATION AND
COMBINING IT TO ANY TECHNIQUE IN KW RESEARCH
YOU’LL BE ABLE TO SEE
UNTAPPED NICHES AND DREAM KEYWORDS
Credits: www.nichehacks.com

57. WHAT ABOUT SOME OTHER POPULAR NICHES?

58. BUSINESS
• names of business coaches
• business books and courses
• marketing slang
• foreign businesses
FITNESS
• work out slang
• foreign work outs (yoga)
• certain names of vitamins
• specific work out programs
TECHNOLOGY
• software downloads
• tech languages and slang
• video games series
• acronyms
ENTERTAINMENT
• celebrities and brands
• reality tv stars
• tv shows
• actor names
• popular names of
characters
• video games
HEALTH
• names of certain drugs/pills
• long and complicated
disease names
• symptoms or side effect of
some medications

59. I GUESS YOU’RE GOOD TO GO!