1. Intellectual Property
Alexander Zhuravlev
MSLU 2010

2. Contents
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Intellectual Property(IP)
Patent
Trademark
Copyright
Industrial design
IP system at a glance

3. What is Intellectual Property?
"...the ownership of ideas and control over the tangible or virtual
presentation of those ideas..."
Intellectual property (IP) is a term referring to a number of distinct
types of creations of the mind for which property rights are recognised
and the corresponding fields of law

4. Patents
New inventions or any new and useful improvement of an existing invention
A patent is a set of exclusive rights granted by a
state (national government) to an inventor or
their assignee for a limited period of time in
exchange for a public disclosure of an invention.
1. Must be new
2. Must not be obvious
3. Must have a useful application
Should be Better or Cheaper or Different
Non-Patentable Subject Matter
1.Mathematical formulae,algorithms
2.Naturally occurring organisms
3.Laws of nature
4.Abstract ideas
5.Natural phenomenon

5. What can you patent?
Using a doorlock as an example :
A Product: a doorlock
A Composition: a chemical composition in
lubricants for doorlocks
An Apparatus: a machine for making doorlocks
A Process: a method for making doorlocks
… or an improvement on any of these
90% of patents are
for improvements to
existing patented inventions

6. Trademarks
A trademark or trade mark is a distinctive sign used by an individual
or legal entity to identify that the products or services to consumers
with which the trademark appears originate from a unique source, and
to distinguish its products from those of other entities
A trademark is designated by the following symbols:
™ (for an unregistered trade mark, that is, a mark used to promote or brand goods)
℠ (for an unregistered service mark, that is, a mark used to promote or brand
services)
® (for a registered trademark)
What can be Registered:
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Name (e.g. Gillette)
Logo (e.g. Tick - Nike)
Slogan (e.g. Mr Kipling - 'Exceedingly Good Cakes)
Colour (e.g. Orange - Mobile phone & Easyjet)
Shape (e.g. Coke bottle)
Sound (e.g. Intel)
Domain Name (e.g. www.amazon.com)

7. Copyright
Copyright is the set of exclusive rights granted to the author or creator of
an original work, including the right to copy, distribute and adapt the work.
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Can be bought, sold or licensed
Lasts up to 70 years after the author’s death
Automatic right
Not registered
Cost is free
What does it Cover?
• Artistic Works (inc. engravings, photographs, Drawings)
• Literary Works (inc. computer programs, song lyrics,
newspaper articles, website content etc)
• Dramatic Works (including dance or mime)
• Musical Works (scores - written)
• Layouts (used to publish a work, for a book)
• Recordings (sound and film)
• Broadcasts

8. Industrial design right
Features that appeal to the eye
An Industrial design right protects the visual design of objects that are not purely utilitarian.
An industrial design consists of the creation of a shape, configuration or composition of pattern
or color, combination of pattern and color in three dimensional form containing aesthetic value.
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Design must be original
Can be two- or three-dimensional
Can be bought, sold, licensed
Don’t last forever – 25 years standard
Designs, such as those featured in these
products, are known for their visual appeal.

9. The IP behind the BlackBerry
Patent
Patent CA 2508239
A display for a handheld computing
device includes a display panel; a circuit
board carrying display electronics for the
display panel
Owner: RESEARCH IN MOTION
LIMITED
Trade-mark
Trademark Registration
TMA 638068
Industrial design
Industrial Design Registration 125919
Title: Handheld Electronic Device
Wares/Services: Electronic
Registrant: RESEARCH IN
handheld units
MOTION LIMITED
Registrant: RESEARCH IN
MOTION LIMITED

10. The Canadian IP system at a glance
Patents
Trademarks
Copyrights
Industrial designs
Term
Up to 20 years
after filing
Renewable
15-year period
Generally life
plus 50 years
Up to 10 years
Protection
Apply nationally
Apply nationally
Automatic, apply
internationally (but
registration can be
sought in Canada)
Apply nationally
Protects
against
Use, sale,
manufacture
Use
Copying, reproducing
Manufacture, sale, rent or
importation
What is
protected
Inventions
Identity of your
products and services:
words, symbols and
designs
Original literary, artistic,
musical and dramatic
works, and other subject
matters: sound
recordings,
performances,
communication signals
Visual appearance of a
product: ornamentation,
shape, pattern,
configuration

11. Thank you for attention
Alexander Zhuravlev
MSLU 2010