Research & design (R&D) for service, brand and digital experiences.

1. One Big Field Evidence-driven design into brand, product and service user experiences.

2. RESEARCH INSIGHT DESIGN What’s it all about? One Big Field

3. Everything will become digital, or be replicated digitally. This is not the future. It has already begun. Our mantra… One Big Field

4. This is OK. Its actually good. And can benefit your organisation hugely. This is our layered landscape now Source : Facebook ( visualisation of a sample-set of 10 million friendship pairs from the Facebook database ) One Big Field

5. What we offer… One Big Field

6. Position your need; if you can write down a problem correctly, you can see the solution. We will help you make better decisions. 1 One Big Field Source: OBF workshop

7. Lots of designers don’t. Which we find weird. Do you want to just look pretty? Or smart & tailored… We design with data Source: OBF project – mouse-tracking heatmap of web users behaviour 2 One Big Field Most attention Most clicked 2 nd most

8. We often see our approach when applied early on during the strategy phase will reduce risk e.g. through early prototyping We reduce risk Prototype 3 One Big Field

9. Source: Quote from Steve Jobs . Image of Steve Jobs, taken completely out of context, but he looks good! One Big Field “ Our job is to take responsibility for the complete user experience . And if it’s not up to the par, it’s our fault, plain and simple”*

10. Working with One Big Field Our clients One Big Field

11. Bertie Bosredon , Asst. Director, Breast Cancer Care “ Fergus showed great empathy with our users during the redesign of our website & community…throughout our time working together, I found Fergus to be an excellent strategic, digital thinker. ” Mark Dobson , Chief Executive at Tyneside Cinema “ Working with One Big Field was great fun, also very productive and we have gained enormously in knowledge and I am sure will gain hugely in value for money and return on investment from the site we can now develop.” Kristine Kirby , Ecommerce & Marketing Director at Monsoon “ Working with him at both Speedo and Lipsy I found Fergus to be highly professional and truly enlightening…working with him you quickly find out how much business nouse he brings to any project he works on” Lisa Smith , Campaign Manager for Visit Birmingham “ Fergus and the team really impressed and surpassed my expectations of what a UX Audit of the website would provide. I am really pleased to have worked with One Big Field and would wholeheartedly recommend them to anyone.” Recommendations for One Big Field One Big Field

12. Ecommerce optimising We prototyped a new checkout solution for Bumpto3.com , which is converting 17.5% more people from basket to confirmation page. 1 One Big Field

13. Strategic objectives, consultancy, requirements gathering, work-shopping with stakeholders, wireframing and documenting the solution for Tyneside Cinema. Social media and developing a cinema community online 2 One Big Field

14. Marketing a city How to make Visit Birmingham a more user-centered website. Our research & usability testing highlighted several key insights into user behaviour, which will set Birmingham apart from their competitors. 3 One Big Field

15. Working across the various And the services our practice can offer you… RESEARCH STRATEGY DESIGN DELIVERY Our approach One Big Field

20. We are approach-agnostic having worked across most project methodologies. Haven’t found a process that can’t accommodate UX. We will fit like a glove One Big Field Rapid Prototyping bespoke Made up & combos

21. Who are we One Big Field - a team of evidence-driven designers. One Big Field

22. +44 (0)117 9544 004 [email_address]