The document discusses designing businesses based around values. It emphasizes understanding opportunities through the lens of values and purpose. It also stresses the importance of strategy, engaged execution, and measurement centered around creating value for others in line with one's values. The overall message is that businesses and lives should be designed to inspire by prioritizing values over short-term gains.

1. @ferdiv
alues
The 2012
V
Proposition
Designing businesses
that inspire
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2. You
2
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3. What do
you
value? You
3
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4. You
Yo u
10 000 hours
4
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5. You
Yo u
10 000 hours
10 000 things
5
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6. Billion
6
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7. 00
70 00 000 0
You
7
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8. 00
70 00 000 0
You
a new Hope
10 000 things
2000 things
8
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9. 00
70 00 000 0
You
a new Hope
10 000 things
2000 things
9
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10. Ca pital
a new Dilemma
10 000 things 0
70 00 000 0
You
2000 things
10
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11. Ca pital
00 0
000 000
You
7
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12. Business = People
12
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13. Business = Peopleou
Y
13
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14. People design Business
You
14
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15. Design constraint: Value
15
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16. Design constraint: Value
Capital
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17. Design constraint: YoValueal
upit
7 000 000
000
Ca
17
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18. Strategy & How ?
Planning
Understanding Engaged
opportunity
Purpose Execution
Measurement
& Reporting
18
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19. 19
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20. W illing
to
pay for
20
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21. Planned obsolescence and rapid consumption cycles
Cho ice
Happi ness
21
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22. Under
s
opporttanding
unity
Value = Values
22
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23. Under
What you stand
opport ing
unity
are willing
Value = Valuest you for Wha
to pay

24.
care
about
23
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25. What you Un d
erst
opp andi
ortu ng
clanreo p ay nity
Wi l i g t
about
f or
24
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26. Under
s
opporttanding
unity
Values Purpose
Business opportunity
25
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27. Und
erst
oppo andi
rtun ng
ity
Values Purpose
Man dat e
Business opportunity
e fore uct/
b od
pr
service 26
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28. Under
stand
opport in
Mandate before unity
product/
service
Op tion B:
Option A:
Skin d ryness
Baby’s and leaks
development
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29. Strategy How ?
Planning
Understanding Engaged
opportunity
Purpose Execution
Measurement
Reporting
28
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30. Strategy
Planning
Values
Proposition
29
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31. Strategy
Planning
Values
Proposition
Map:
Who w ants
ou to d?
y ee
succ
30
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32. Product
Service
Capital
Values
Proposition
Map:
Ho w can
Strategy the y help
Planning suc cess? 31
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33. Strategy Product
Planning
Service
Capital
Values
Proposition
32
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34. Product
y
teg ing
tra nn
S la Service
P
Capital
Values
Proposition
33
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35. Product
y
teg ing
tra nn
S la Service
P
Capital
Values
Proposition
34
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36. Un d
erst
opp andi
ortu ng
nity
Values Purpose
Product Service _
35
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37. Strategy How ?
Planning
Understanding Engaged
opportunity
Purpose Execution
Measurement
Reporting
36
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38. Execution
Op timised
for?
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39. Optimised for Execution
efficiency, quality

40.
and profit
Companies grow according to the
questions the consistently ask
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41. I think
th ere for
I am?
efficient
productive
profitable
predictable
Execution
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42. I think
th ere for Opt imised
I am? for?
efficient
productive
profitable
predictable
Execution
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43. gaged
I feel En tion
xecu
th ere for E
I’m Free*
to challenge
to go beyond
to ask for more
to be vulnerable
and humble
*audre lorde
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44. ag ion
ng ut
E c
E xe Passion
Passion
Passion
Values
Proposition
42
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45. Strategy How ?
Planning
Understanding Engaged
opportunity
Purpose Execution
Measurement
Reporting
43
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46. ere d o you Meas
R uremen
Wh
asure
eport t
me ing
mea ning?
their message
our message
Us World
Wednesday, 31 October 12

47. ere d o you Meas
R urement
Wh
asure
eport
me ing
mea ning?
their message
our message
Us World
Wednesday, 31 October 12

48. ere d o you Meas
R uremen
Wh
asure
eport t
me ing
mea ning?
their message
our message
Us World
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49. Value Values
What can be sold What should succeed
Inside out approach Outside in approach
Buying products/ Buying ideas and
services context
Ownership Stewardship
Asymmetrical Balanced
Potential Permission
by attributes by intent
47
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50. In short...
ap
Strategy
Planning?
M
Man dat e?
ng?
Understanding
Purpose Meani Execution
etrics ?
Measurement
M
Reporting
48
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51. How will you personally bring
So... your values into what you do
now?
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52. Design a business and life that inspires
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