Emc world 2011 gelsinger finalb

Pat Gelsinger
President & COO
Information Infrastructure Products
EMC Corporation

© Copyright 2011 EMC Corporation. All rights reserved. 1

DISRUPTIVE TECHNOLOGY
CREATES
LASTING

Dramatic Performance Growth For x86
2000% Performance Increase Since 2005
Xeon E7-
4800
Ten
Xeon Core
7500
Eight
32nm
Core
45nm
Xeon
Xeon 7400
Xeon Xeon Xeon
7300 Six Core
3.66GHz 7040 7100
Dual
Quad 45nm
Dual Core
Single Core 65nm
Core
Core 65nm
90nm
90nm

2005 2005 2006 2007 2008 2010 2011
Source: Intel internal OLTP database workload performance estimates as of 15 April 2011. Results have been estimated based on internal Intel analysis and are provided for informational purposes
only.
Any difference in system hardware or software design or configuration may affect actual performance.


Dominant Market Share For x86
x86 As A Percent Of Worldwide Server Shipments
100%
Unit Share
80% Revenue Share
60%
40%
20%
0%
1989 1995 2000 2005 2010
Source: IDC


2009: More Apps On Virtual
Infrastructure
17,500,000

15,000,000
The Tipping Point Virtual Machines
12,500,000
Physical Hosts
10,000,000

7,500,000

5,000,000

2,500,000

2005 2006 2007 2008 2009 2010 2011 2012 2013
Source: IDC


Flash Fills The Performance Gap
Ops / Second

Processors
1,000,000,000’s

100,000,000’s
DRAM
Memory
Hard
100,000’s
Flash Disk

100’s
Latency
Picoseconds Nanoseconds Microsecond Milliseconds Seconds
s


Cloud.


THE JOURNEY
TO THE
PRIVATE
CLOUD
STARTS NOW
EMC WORLD 2010


The Journey To The Private Cloud
Enterprise IT Private Cloud

1 2 3
Infrastructure “35% Have Implemented A Private Cloud
30% More Will In 2011”
Transformation GARTNER DATA CENTER CONFERENCE 2010


“VNXe is the easiest storage
device we’ve ever used”
The City Of Safford

“Extremely well equipped, and
starting at under $10,000
represents excellent value”
Simple. Efficient. Computer Reseller News

Affordable.


VNX – Simple. Efficient. Powerful.
• Intel Westmere Processors
• 6 Gbps SAS Back-End
• Expanded UltraFlex I/O
– FCoE, FC, iSCSI, CIFS, NFS, pNFS,
MPFS
• File, Block And Object
• FASTvp Suite Drives Flash
Adoption


VNX - More Transactions Per Rack U
Efficient: More Transactions. Less Footprint.
7,500

6,000 2X Double the transaction
density of the nearest
IOPS per Rack U

MORE competitor
4,500

CIFS
3,000
NFS
NFS
1,500 CIFS
NFS CIFS NFS
NF NF NF
NFS
S S S

Note: Based on SPEC2008 published results


VNX – Green Storage Technology
More Transactions. Less Carbon Footprint.
5

3X More than three times
IOPS / lb of CO2 / year

4 the transactions per
GREENER pound of CO2 per year
3
CIFS
2 NFS

1 NFS CIFS
NFS
NF NF CIFS NF
S
NFSS NFS S

Note: Based on SPEC2008 published results


EMC VMAX.
Powerful. Trusted.
And Now Smartest.


Large Scale Manufacturer
Virtualizing Mission Critical Oracle With EMC And VMware
VMAX

VMS PER HOST & TOTAL VM

INCREASED
DMX4 MORE THAN
5X
Before After


World’s Fastest
Backup. Domain.
EMC Data
First Long Term
Archive.


Data Domain Archiver Customer

3 Year TCO $1.5M $1.2M -20%
1000T
Capacity Required
B
150TB -85%
Data Access Time 48Hrs 5 Mins -99%

EMC Avamar.
3x Faster VMware
Backup.
Data Domain Integration.


Loomis: Next Generation Backup
Avamar + NetWorker + Data Domain

8 Month Return On Investment.

232% Increase In Backup Performance.

67 Remote Sites Eliminated Tape.


ACCELERA
TE
THE JOURNEY TO
YOUR

CLOU

Vblock
Pre-Engineered. Pre-
Integrated.
Accelerates The Journey.


EMC UIM 2.1
Vblock Provisioning.
Vblock Operations.


EMC UIM 2.1, Integrated Management
Provisioning

Visibility And Service Catalog

Policy Provisioning Compliance

UCS Manager MDS, Nexus Unisphere Symmetrix Console


EMC UIM 2.1, Integrated Management
Provisioning Operations

Visibility And Service Catalog
Systems
Management

!
Policy Provisioning Compliance Events

UCS Manager MDS, Nexus Unisphere Symmetrix Console


Private Cloud Is The First Step
Enterprise IT Private Cloud

1 2 3
Infrastructure “35% Have Implemented A Private Cloud
30% More Will In 2011”
Transformation GARTNER DATA CENTER CONFERENCE 2010


Service Providers Create New Options
Enterprise IT Private Cloud Public Cloud

Infrastructure Service
Transformation Provider


Hybrid Cloud = Private Cloud + Public
Cloud

Infrastructure Automated Hybrid
Transformation Cloud Infrastructure
Private Public


Hybrid Clouds Require Hybrid
Technologies

Management Managing Across Pools

Federation Mobility Of Apps & Data

Trust Visibility & Control


Managing Across Pools
EMC And VMware Deliver An Integrated Solution
vCenter Operations Suite – Monitoring Management

vCloud Director – Policy Service Catalog

UIM

Hybrid
Cloud
Vblock Vblock


DEMO


EMC UIM.
Enterprise. VMware.
Integrated.


Technologies





EMC VPLEX.
Asynchronous.
Active – Active.


Mobility Of Applications And Data
VPLEX Makes It Possible
VPLEX VPLEX
• Advanced Data Cache WAN
• Active-Active HA and DR
• Active-Active Applications Data Center Data Center

• Open Storage Support EMC & Non-EMC EMC & Non-EMC
Arrays Arrays
• Distributed Storage Cluster
• Live App Mobility VPLEX
WITNESS


ACS
Online Workload
Migration.
Pittsburgh To Dallas.
Before Disaster Strikes.

Technologies





THE EVOLVING
THREAT
LANDSCAPE
Low, Slow & Mutating.
Organized & Targeted.
In A Virtual World!


SECURITY MUS
EVOLVE
Signature Risk
Infrastructur Information
e Logical
Physical


Security : From Physical To Logical
Physical Data Center
Applicatio Applicatio Virtual Data Center Anti-Virus
n n Policy
Logical Application Firewall
Anti-Virus Anti-Virus
VM VM VM DLP

Applicatio Applicatio
n n
Anti-Virus Anti-Virus Virtualization Platform

DLP
Apply Policy To Zones.
Edge. App. Endpoint.
Firewall


The New Security Stack
Governance,
Archer eGRC
Risk &

Infrastructure
Virtual Data Center Anti-Virus
Compliance
Logical Application Firewall

VM VM VM Security Cloud

Information
DLP
DLP
Management Trust Authority
Policy Anti-Spam
EnVision
Intelligence
VPN

Identity
Virtualization Platform
SecurID
Access Visibility
NetWitness


Virtualize Mission Critical Applications

Application
Transformation

Infrastructure Automated Hybrid
Transformation Cloud Infrastructure
Private Public


Customers Virtualizing Mission Critical
Apps


Callaway Golf.
4x86 VMs Outperform 15 pSeries.
13 Month ROI of 289%.
$1.8m+ In Savings.


Build New Applications
New End User Computing

End User Provisioning
Transformation New Application Platform

Application
Transformation

Infrastructure
Automated Hybrid
Transformation
Cloud Infrastructure


Cloud Is Big.

What Could Possibly Be Bigger
?

VIDEO


BIG
DATA
IS CHANGING THE
WORLD

REDUCING
THE IMPACT OF
CLIMATE
CHANGE

MANAGING
INDUSTRIALIZATIO


SLOWING TH
SPREAD O
DIABETES


Data Sources Are Expanding

INFORMATION IN THE ENTERPRISE

GROW WILL

IN THE NEXT 10
50X
YEARS

Source : 2011 IDC Digital Universe Study


Big Data Applications

Gene
Unstructured Data
Movie Seismic
Semi-Structured Data Structured Data
Social Media Clickstream Productivity Telco Billing Sales
Sequencing Editing Study Retail POS
Forecast

Web Storage
Content Services

Social Media Clickstream Productivity
Hybrid
Cloud


Massive Numbers Of Massive Files
Files In The Big Data
Digital Universe Applications

300 Quadrillion 5+ TB
Source : 2011 IDC Digital Universe Study, EMC Customers


Big Data Apps Require Big Data Storage
Your Approach To Enterprise Storage Must Change

Scale Up, Manual Scale Out, Automated

Storage Islands One Storage Pool To 10+PB
More Capacity, More Admins More Capacity, Same Admins
Performance Optimization Linear Performance Scalability
“Whack-A-Mole”


EMC Isilon S Series.
Record Scalability.
Remarkable Simplicity.


Isilon S200 Linear Throughput Scalability
2X Increase In MBPS, 40% Lower Cost 85GB/s
$97/MBs
700 90K

Thousands
600
600 75K
500
60K
Old S-Series
400
New S-Series 45K
300
30K $164/MBs
200

100 15K

0 0K
MB/s Per Node 1 20 40 60 80 100 120 140

© Copyright 2011 EMC Corporation. All rights reserved.
Source : Internal EMC Testing 56

Isilon S200 Linear Transaction Scalability
2X Increase In IOPS, 50% Lower Cost
1.2M IO/s
12K 1600K $6 IO/s
Thousands

Thousands
10 1400K
10K
1200K
8K
Old S-Series 1000K

6K New S-Series 800K

600K
4K
400K 0.6M IO/s
2K $12 IO/s
200K

0K 0K
IO/s Per Node 1 20 40 60 80 100 120 140
# Nodes

© Copyright 2011 EMC Corporation. All rights reserved.
Source : Internal EMC Testing 57

Record File System IO/s Performance
Single File System
1,200,000+

403,000
94,000 106,000


EMC Isilon NL Series.
Record Capacity.
Remarkable Simplicity.


Record File System Capacity
Single File System
15 PB

2 PB
64 100 TB
TB

Source : Vendor Product Specifications


EMC Isilon Customer Success
Storage
Growth
9000
”With Isilon, We’ve Been
8000
9 Petabytes
Incremental Storage Able To Grow A Single
File System To Nearly
7000
6000 0 Incremental
Headcount Nine Petabytes In Less
Than Four Years, While
5000 0 Performance
Constraints Still Maintaining The
Data Throughput
4000
Necessary To Power Our
3000 Workflow And Advance
2000 Isilon Our Research”
NetApp
1000 Matthew Trunnell
Manager, Research
0
Computing Broad Institute
2006 2007 2008 2009 2010


DEMO


Big Data.
Globally Distributed.


Atmos 2.0
Faster. More Efficient.
S3 Compatible.


Atmos 2.0

Higher Performance Global Protection Expanded Access
5x Faster Performance Distributed Data Protection Amazon S3 Compatible
500+ Million Objects / Day 65% More Efficient GeoDrive – Cloud Access
Massive Scale Web Businesses Centera Support


New Big Data Storage For Your Cloud

Gene
Unstructured Data
Movie Seismic
Social Media Clickstream Productivity Sales
Sequencing Editing Telco Billing Retail POS
Study Forecast

Web Storage
Content Services

Hybrid
Cloud
EMC EMC
EMC Atmos
VMAX Isilon


Big Data Analytics Delivers Insight

Gene
Unstructured Data
Movie Seismic
Social Media Clickstream Productivity Sales
Sequencing Editing Telco Billing Retail POS
Study Forecast

Web Storage
Content Services

Hybrid
Cloud


Big Data Apps Require Big Data
Analytics
Your Approach To Business Analytics Must Change

Limited, Pre-Defined Expansive, Iterative

Slow & Reactive Agile & Proactive
Limited Insight Expanded Insight & Correlation
Risky Shadow Repositories Improved Compliance, Less
Risk


Massively Parallel
EMC Greenplum DCA.
Architecture.
5x Faster Data Loading.


The Greenplum Database
MPP Database For Structured Data Analysis
• MPP Database For Extreme
Interconnect Interconnect
Scale
– Optimized For BI, Fault Tolerant
• Automated Parallelization &
Tuning
– Just Load And Query, No
Data Data
Partitioning
Loading Loading
• Linear Scalability By Adding
Nodes

Greenplum Big Data Retail Demo
• Three Huge Fact Tables Data Sources
– Orders = 8.4 Billion Rows
– Order Items = 16.7 Billion Rows
– Shipment Items = 16.7 Billion Rows
• Seven Dimensions
– Products, Categories, Customers, Cu
stomer Address, Email
Addresses, Payment Methods, Date


DEMO


This Is The Future of Big Data Analytics
Delivered Today By Greenplum
• This iIs What Big Data Is All About
– Taking All Your Data
– Asking Really Hard Questions
– To Fundamentally Improve Your Business
• Easy, Fast and Reliable – No Rocket Science
• The Future Of Data And Business


T-Mobile
Reduce Customer Churn.
Expanded Data Set 10x.
Found The $100M Insight.


Open Source.
EMC Hadoop.
Fully Supported By
EMC.


EMC Greenplum HD
Database. Hadoop.
Software Or
Appliance.


Powerful Ecosystem For Greenplum
Hadoop
Industry Leading Partners Are Certifying On Greenplum
Hadoop


Big Data Analytics : Hadoop +
Greenplum
Deliver Insight From Big Data

Big Data
Analytics

Big Data
Storage


Turn Big Data Insight Into Action
? ?
Big Data
Analytics

Big Data
Storage


Documentum xCP
Insight To Action.
Better. Faster.
Compliant.


xCP: Driving Insight To Action

Easy To Build Better, Faster Decisions Complete Audit Trail
A Tool For Non-Programmers! Deliver The Latest Data Keep IT Audit Happy!
Drag & Drop Process Modeling Enable Contextualized Reduce Information Risk
Decisions


DEMO


The EMC Big Data “Stack”
4 Collaborativ
e Act
Documentum xCP
?

3 Real Time Analyze
Greenplum, Hadoop

2
Structured &
Unstructure
d

1 Petabyte
Scale
Store
VMAX, Isilon, Atmos


Our Comprehensive Portfolio
Enterprise Applications Big Data Applications
Greenplum

VMware VMware
VPLEX Ionix

VNX VMAX Isilon Atmos
Primary
Storage

Backup
And
Data Domain, Avamar, Networker Archive


Different Storage And Compute Profiles


The Speed Of Light Remains
Unchanged.

The Future Data Center

Enterprise Applications Data Analytics Big Data Applications
Cloud Operating
Cloud Operating System
System


Project Lightning
Server To Storage.
Accelerated Performance.
Automated Tiering.


Project Lightning
1. Server Cache.
DC DC DC DC DC
C C C C C

2. FAST Automation. Lightning
Distributed Cache
Module (DCC)

3. Distributed Caching.


DEMO


CLOUD
TRANSFORMS IT

BIG DATA
TRANSFORMS
BUSINESS

YOU
CAN LEAD
IT


Emc world 2011 gelsinger finalb

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