Presentation from 7/30 at the 2011 Wordcamp Chicago Conference Web Analytics is a critical tool for discovering opportunities for growth and determining the success of your WordPress blog/website This session will explore: *Why you should use Web Analytics. *What you should be measuring, what is important, what is not *Using leading web analytics solutions with WordPress (free, open source and enterprise solutions) *WordPress plugins for getting the most out of analytics as well as streamlining installation and setup on your site

1. Web Analytics and Wordpress Understanding your Wordpress site stats and more about your visitors Chris King – Senior SEO & Analytics Strategist, designory. Blog: http://chrisking.info Twitter: @fendmark

4. My Flooded Basement

6. The most powerful combination in Online Marketing

7. Selecting a web analytics tool

12. Use Analytics to grow your business

13. But please don’t be this guy How many hits did we get today?

16. Web Analytics Continuous Improvement Process

18. But.. conversion rate is only part of the whole picture The 1-3% who fill out a lead generation form, make a purchase…. Everyone Else

20. Use Google In-Page Analytics See exactly where visitors are clicking on your Wordpress site

21. Integrate your Adsense account with Google Analytics Track Ad Clicks and Revenue Generated by Keyword

23. Split A/B and Multivariate testing Multivariate Testing Split A/B testing