Results of Empowered Bookkeeping survey. Consists of women's insights about women-owned businesses.

1. Survey Results: Women
and Financial Literacy
Empowered Bookkeeping LLC
www.empoweredbookkeeping.com
818.279.2200

2. Why should we care?
 100% of respondents agree that it is “very
important” for women to be financially literate.
 Money is liberating in society.
 Financial literacy is about power.
 It is important to understand savings, debt and
spending.
 Financial literacy creates independence,
confidence, stability.

3. What is Preventing Women’s
Financial Literacy?
 69% of women say they feel intimidated by
the subject matter as a whole.
 54% of women say it is due to the lack of
access to a reliable and trusted resource for
guidance, support, help.
 39% of women say it is due to a lack of time
and energy.

4. What Financial Concepts are
Important to Women?
 Saving money!
 Taxes
 Investments
 Retirement funds
 Marital financial planning
 Important basic tasks: balancing checkbooks
and online bill pay
 Macroeconomics

5. How Can we Financially Empower the
Younger Generation of Women?
 Teach them the importance of money
 Give them a well-rounded financial education
 Teach them to not be intimidated by finance
 Educate them on credit, loans, and savings
when they are young

6. How are Professional Women viewed
by other Women?
 58% of women would feel more comfortable
working with a female financial professional
than a male financial professional.
 42% of women are indifferent.

7. Why a Woman Professional?
 Ability to relate on a personal level/empathy
 Good communication
 Trustworthiness/honesty/integrity

8. Is it Important to Support Women-
Owned Businesses? Why?
 33% of women actively seek to support and
do business with women-owned businesses
 Creates social-networking
 Nurtures other women-owned businesses
 Helps to achieve gender equality in business

9. Who is it Important to Support?
 91% of women say women supporting
women is critically important.
 75% of women say woman-owned
businesses adopting socially conscious
business practices is critically important
 50% of women say women supporting
woman-owned businesses is critically
important
Scale: Critically important, very important, somewhat important, not important,
indifferent.

10. Socially Conscious Business Practices
 75% of women would be highly motivated to
support a local woman-owned business that
incorporates social consciousness/
philanthropy as a vital component of its
business model.

11. What Types of Business Practices and
Philanthropic Efforts are Important?
 Local community efforts
 Mentoring
 Education
 Child-care, health-care
 Most important: Remain ethical, honest and
professional.
 Show strong leadership

12. Thank you for your participation!
 Empowered Bookkeeping LLC appreciates
your time, insights and expertise.
 We will be using your responses and
thoughts to help guide the development of
Empowered Bookkeeping LLC.
 Please email
empoweredbookkeeping@gmail.com if you
have any additional questions
 Visit www.empoweredbookkeeping.com for
more information