1. Introduction to Web 2.0 and Social
Networking
Welcome

2. Course Format
 Introductions
 What is Web 2.0?
 What is Social Networking?
 Blogs, Vlogs and Wiki’s
 Podcasts
 Collection Managers (Your Books, Movies, Links,
etc.)
 Facebook, MySpace, Twitter, Linked In…
 Productivity! Remember the Milk, Google Docs &
Google Calendar
 Social Networking Etiquette and Safety

3. IMPORTANT:
 This course is very basic. I’ve done it that way so
those who have never used these tools or heard
these tools can hear about them, see them, and
practice with them at home.
 This course is considered informative. We will go over
a lot of information, in a very short amount of time.
 I won’t leave you hanging! I have made an
accompanying website to go along with this course,
that will allow you download all the materials,
including the powerpoint, and goes further in-depth
about what we talked about. That website is
http://springlakeparksocial.weebly.com/

4. About Me
 I’ve been obsessed with computers since I was a kid. I
even had PASCAL flash cards! As an adult, I’m very into
social networking.
 I work as a Project Specialist in the GroupLens
Laboratory, University of Minnesota (Go Gophers!)
 Currently working towards my M.Ed. In Human Resource
Development, focusing on Online Learning.
 My husband’s name is Nate, and we have a 4 year old
son and are raising my 16 year old half sister.

5. Introductions
Tell me about you!
Why are you taking this class?
What do you hope to learn?
Do you have an email address,
and with who?

6. WEB 2.0

7. Key Points from the video
we saw in the beginning
 96% of Gen Y is on a social network.
 Facebook added 100 million users in less than 9 months
 If Facebook were a country it would be the fourth largest
 1 in 6 higher education students are enrolled in online curriculum
 55-65 year old Females are the highest growing Facebook
population
 80% of Twitter usage is on mobile phones
 Wikipedia is more accurate than Encyclopedia Brittanica and is
completely user driven.
 There are more than 200,000,000 blogs .

8. The Old Way vs. The New
Way
Some ways that things have changed:
Write in a journal Type your thoughts in Keep a blog or a
a word document microblog
Store pictures in a Scan your photos on Upload your photos
photo album to a disk to a photo-sharing
site; tag them, etc.
Send a letter Send an email Post on a facebook
wall
Read an encyclopedia Brittanica Online User-generated
/ use your local content / Google
library Scholar / metadata /
Q&A sites / Wikipedia

9. What is Web 2.0?
 Wikipedia states that Web 2.0 is
 “The perceived second generation of web
development and design, that facilitates
communication, secure information,
interoperability and collaboration on the World
Wide Web”.
 In other words, we no longer have just websites to
visit, we participate in changing those sites.
Everything is social and customized to our
preferences. We are no longer just users; we have
a presence and are involved in what is made on
the web.
 Video on Web 2.0

10. SOCIAL
NETWORKING

11. What is social networking?
“The interaction of
people who share a
common interest”
(wikipedia)

12. The history of social
networking
 CompuServe (1970s – available to big business)
 Could share news and messages, very slow
 Bulletin board systems (1980s)
 AOL – member profiles, common interests
 Classmates.com – find your old high school buddies
 Sixdegrees.com (no longer)
 Make friends with people based on profiles
 No one is more than six degrees apart
 Too ahead of their time to make it!
 2001 saw Friendster.com, Myspace in 2003, and
Facebook opened up its doors to the general public in
2006.

13. Now we have…
Just to name a few!!!

14. The benefits of social
networking
 Quick sharing of information
 Updating your “status”, blogging, email
 Keep in touch with people you normally
wouldn’t due to geographical and time
restraints
 Takes marketing to the next level –
cheaper, reach a target audience

15. The disadvantages of social
networking
 Maybe people know too much?
 Websites like Pipl.com can search the internet
and find out information on nearly anyone.
 Something else to “keep up with”
 Social networking can be harmful for kids
 1 in 7 youth will receive a sexual solicitation
over the internet.
 The paradox is that kids must be trained on
social networking because it’s the future of
work and life.

16. Blogs, Vlogs, Lifecasts

17. BLOGS
 A blog is basically an online journal that can be either
public or private. If your blog is private, only specific
users that you invite can read your blog.
 You update blogs on a continuous basis, and the
newest entry is always listed on top.
 You can blog about anything – personal experiences,
travel, or on a particular topic.
 Users can subscribe to your blog via an RSS feed,
which is web syndication (which keeps up on a web
page’s latest content.
To subscribe to a blog, you will need to sign up for a
google reader account or other RSS feed reader.

18. Examples of Blogs
 Keep track of experiences you have had – memoirs?
 Share what you have found on the internet
 Opinion Blogs
 Baby book
 Professional reasons
 Make Money
 Most user-friendly blog for beginners is Blogger.
 We won’t be doing any blogging exercises in class this time, due to
time restrictions. However, if you visit the accompanying site for
this class, you can find out more information on signing up for
Blogger and subscribing to blogs to receive updated content.

19. Vlog? Lifecasting? HUH?
 A “vlog” is a video blog. Instead of
writing, video is used as the
communication “medium”.
 This is also called “lifecasting”, if you are
wearing a video recording device to
record your life.
 Anyone can be a movie star? Would
anyone watch it? People do..
 (Ipersonally find it terribly boring, but this fits in
nicely with the culture’s fascination with reality
tv).
 You can usually subscribe to vlogs and
lifecasts through Google Reader.

20. Podcasts /
Vidcasts

21. Podcasts & Vidcasts
 Online “radio shows”.
 Subscribe to through itunes if you have an
ipod, or other podfetcher if you don’t.
 What’s a podfetcher? Google Reader can subscribe
to podcasts, as well as Juice, which is a software
that automatically downloads new podcasts and
puts them on your mp3 player.
 People podcast on EVERYTHING.
Professional, mommy, self-help, christian,
television and entertainment, hobbies,
Harry Potter…
 You can make your own podcasts!

22. Where to find Podcasts:
 Download them directly to your ipod via
itunes
 Search on podcast directories for them.
 Get podcasts recommended to you

23. Wikis!

24. What is a Wiki?
 A wiki is just like a website, with two key
differences:
 Uses a different language instead of
HTML. The language it uses is very
simple and easy to learn!
 Following Web 2.0 trends, a wiki is
very collaborative in nature, and
allows for anyone to edit them
(although, most wiki’s can be turned
to “private”)

25. Uses for a wiki
 Make a website
 Collaborate on ideas
 Teach something
 For your own personal reasons – for
keeping an online notebook that you can
edit at anytime.

26. What is a Wiki?
How would you use a wiki?
Wikipedia is an online encyclopedia wiki.
WikiHow is a popular how-to manual that
is editable by other users.
Cyclopath is a Geowiki that is for cyclists,
and is completely editable by users.

27. Collection Managers

28. Definitions
Collection managers: manage things such
as bookmarks, ideas, movies, music,
books, lists, etc.
Recommender System: finds things for
you based on your other interests.
Similar to
Harry
Potter?

29. FUN STUFF !

30. Social Networking Tools
(I have lots on the seminar website, but we
will go over the most important 3)

31. – FRIEND OR FOE?
Friend Foe
 Keep in touch with  Do you want to keep in
everyone touch with everyone?
 Quizzes! Social Games!  One more thing to keep up
 Networking! on
 Know everyone’s
 Do you want others to
know your business?
business!
 Addictive!
 Generate business!
 People will find you, if you
 Share photos, books, don’t put the right privacy
everything in one spot! controls in place.

33. FACEBOOK – FRIEND OR
FOE?

34. TWITTER. Tweeting?
If a blog is all about your
thoughts…
Twitter is a “microblog”.
Why micro?
Because you have to
express your thoughts
in only 120 characters!

35. TWITTER. Tweeting?

36. TWITTER. Tweeting?

37. What can I use Twitter for?
 Personal Branding
 Get Feedback
 Direct traffic to your blog
 Read news
 Make new friends
 Notify your customers
 Event Updates
 Find prospective clients
 Provide live coverage of events
 Ask questions of the twitter community

38. LINKEDIN
 A social networking site focused on careers,
referrals and networking.
 Establish a professional profile, network with
others in your field, get questions answered,
write positive statements about others’ work on
their profiles.
 80% of companies are using LinkedIN as their
primary recruiting tool. !

39. Productivity Tools
(I have lots on the seminar
website, but we will go over the
most important 3)

40. Remember the Milk
 Remember the Milk is an online to do list for
you to keep track of the things you need to
do.
 Replaces pen and paper.
 Share tasks with other people.
 Syncs with many applications.
 Android Phones
 Iphones
 Google Calendars
 Many, Many Others

41. Gmail
 I love Gmail. I have a skewed opinion.
 Gmail has unlimited storage.
 Instead of FOLDERS, like Yahoo or Hotmail,
Gmail has Tagging.
 Gmail has it’s own chat program, Gtalk. It’s
embedded!

42. Google Docs
 Just Like Microsoft Office, EXCEPT:
 Full Collaboration
 You can Link Documents
 Embed documents within a webpage
 Store documents (NO MORE DISKS!!!!)

43. Google Calendar
Have an online
calendar.
Send someone a
link to your
calendar.
See the multiple
calendars on the
left? Those can be
your friends /
colleagues
calendars!

44. Social Etiquette

45. Etiquette
 Like everything, social networking and interaction has rules of
etiquette. I won’t bore you with a long list, but here are the top
3 things to always do and always don’t:
Do: Don’t:
- Update your social networks often,
- Ever forget that you are
including your status. A pain? Not
communicating with people all over
with ping.fm
the world, and cultural barriers may
be a factor.
- Use proper grammar – just because
it’s the internet, doesn’t mean
- Give out personal info that may
anything goes.
indicate your location, financial
information, etc. City is ok, but
- REMEMBER: Everything you do on
never address.
the internet can be TRACED!
- use your social networks to solely
- Be reciprocal in what you do!
promote yourself – you will probably
be defriended!